Hubspot Marketing

OCTOBER 25, 2023

In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. Download an ebook. Sign up for an account.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. A lead magnet is a freebie you give your subscribers for joining your email list. The Essentials of Street Photography Ebook.

eBook 111

eBook Whitepaper Health eCommerce 111

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Neil Patel

JULY 29, 2021

They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. For example, one of my favorite places to start is the Kindle Marketplace.

Customer 145

Customer eBook Whitepaper User-Generated 145

OnPassive Marketing

OCTOBER 1, 2022

Some common growth marketing tactics include: Paid Advertising: This is one of the most effective ways to reach new customers and grow your business. Paid ads can be placed on search engines, social media, websites, and other online platforms.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. The Write Stuff.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies.

Law 99

Law Whitepaper eBook Email Marketing 99

Duct Tape Marketing

MAY 2, 2024

Google makes money on ads that are placed all around search. How are brands that maybe got lazy doing that now, going to need to respond to create this destination content to actually realize that people are in places where we don't even see 'em anymore? I mean, I guess I'm anticipating a lot of marketers are saying, what do we do?

SEO 63

SEO Whitepaper B2C Transform 63

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Whitepapers. Partner ebook co-creation. Content feeds the beast!

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What causes broken emails?

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Litmus

MAY 18, 2020

Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. Like so much in email marketing, it all depends…. Where email content is driving people. One of email’s major benefits is its testability.

Whitepaper 47

Whitepaper Education eBook Marketing 47

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. Why are B2B marketing tools important?

CRM 111

CRM User-Generated Analytics Marketing 111

Sachs Marketing Group

JUNE 21, 2023

Brand awareness in digital marketing refers to the extent to which consumers are able to recognize or recall a brand within the digital space. When it comes to using digital marketing to increase brand awareness, it’s essential to recognize the power of leveraging multiple channels.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Duct Tape Marketing

JUNE 29, 2017

The more places you can do this, the more visibility and traffic you will get. All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. Any modern email marketing service can deliver them automatically. Create a lead magnet.

Whitepaper 65

Whitepaper Education Manufacturing eBook 65

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. You can drive traffic to that page through email marketing, social media, and pay-per-click (PPC) advertising.

eBook 116

eBook User-Generated Whitepaper Place 116

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130

Rock Content

MARCH 19, 2024

Leverage high-performing content types Some content types are especially effective when it comes to streamlined B2B content marketing , so make sure you include well-crafted examples in your ongoing strategy. LinkedIn is more than just a great place to hire help or connect with peers these days.

Whitepaper 89

Whitepaper Marketing Marketers eBook 89

Marketing Insider Group

FEBRUARY 6, 2023

Include CTAs: At the top of web pages At the end of blog articles In 2nd column of blog page In a welcome pop-up message In email marketing content This way, their placement is noticeable but won’t disrupt your audience as they view your website. Without CTAs, prospects have no way of knowing how to find what they need.

Whitepaper 62

Whitepaper Non-Profit User-Generated SEO 62

AWeber

APRIL 15, 2022

This will cause your emails' engagement rates to drop, which can in turn start to suppress the results from your email marketing overall. The best practice we recommend is to remove any subscribers that haven't opened one of your emails in the last six months. Some email marketers use an even tighter timeline.

Whitepaper 118

Whitepaper Non-Profit Email Marketing eBook 118

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Scoop.it!

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real.

Email Marketing 59

Email Marketing Customer Whitepaper Marketing Automation Platform 59

Unbounce

OCTOBER 20, 2023

Know where your visitors are coming from Take note of all campaign entry points (email, organic, PPC, social media) and any existing collateral materials to ensure you maintain a consistent brand experience and design. Donʼt place extraneous offers or navigation on the page that could draw the user into doing something else.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Every week, I receive emails from people thanking me for a specific tactic or piece of advice.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. White papers. Email Marketing.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Rock Content

JANUARY 8, 2024

Each of those people will likely have done a lot of research on their own before coming together with the group to consider whether to place the order. Successful marketing content always takes that into account. Here are some tips to keep in mind: Invest in your email marketing strategy and related content.

Content Marketing 78

Content Marketing B2C Whitepaper eBook 78

Unbounce

MAY 13, 2024

Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand.

Price 105

Price eCommerce User-Generated Copywriting 105

Exposure Ninja

FEBRUARY 2, 2024

Your pages can have the most beautiful design possible but still not convert visitors to leads if you don’t have the fundamentals in place. Types of lead magnets include: eBooks Checklists Webinars Templates Quizzes Calculators Whitepapers Samples and free trials.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. If your organization blogs a lot, offer a monthly, subscription-based email digest with links to recent, relevant posts. Created a useful ebook? Updated your blog?

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

AWeber

FEBRUARY 16, 2023

Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list. How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing.

Email Marketing 98

Email Marketing Marketing Marketers eBook 98

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Unbounce

MARCH 23, 2023

After all, how are folks going to buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? Enter: The Internet and the wide, webby world of digital marketing. Digital marketing is essentially just what it sounds like: marketing that takes place online.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75