Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Review Collection.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. When you have a specific product or campaign to promote, create a dedicated landing page for it.

eBook 116

eBook User-Generated Whitepaper Place 116

OnPassive Marketing

OCTOBER 11, 2022

This article will explore five of the most popular affiliate marketing tools available today, as well as what they do and how they can be used with your website. Becoming An Affiliate Marketer. As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Offer ebooks for download on specific blog posts. Social media.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Content Marketing. Email Marketing.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. Offer unique industry insights in an ebook or report.

eBook 145

eBook Finance User-Generated Transform 145

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Neil Patel

JULY 29, 2021

They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They staged a promotion for free tattoos and had people line up outside the store.

Customer 145

Customer eBook Whitepaper User-Generated 145

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. For a real-life example on how to successfully implement SEO into your digital marketing strategy, check out our case study on Canva here: 2.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

OnPassive Marketing

OCTOBER 1, 2022

Content Marketing: Creating high-quality content relevant to your target audience can help you attract new visitors to your website or blog. You can promote your content through social media, email newsletters, and other channels. Conclusion.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given.

Law 136

Law eBook Whitepaper Email Marketing 136

AWeber

APRIL 15, 2022

This will cause your emails' engagement rates to drop, which can in turn start to suppress the results from your email marketing overall. The best practice we recommend is to remove any subscribers that haven't opened one of your emails in the last six months. Some email marketers use an even tighter timeline.

Whitepaper 116

Whitepaper Non-Profit Email Marketing eBook 116

AWeber

FEBRUARY 16, 2023

Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list. How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing.

Email Marketing 96

Email Marketing Marketing Marketers eBook 96

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader. Offer Solutions and Establish Thought Leadership.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Sachs Marketing Group

AUGUST 12, 2023

By displaying ads to users who are actively searching for related products or services, PPC advertising ensures that promotional efforts are directed toward a relevant audience. Whitepapers and eBooks : These in-depth pieces of content offer detailed insights or solutions to particular problems.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Unbounce

OCTOBER 20, 2023

And when you’ve got short-term or special promotions Sometimes you’ll need to launch a promotional campaign quickly. Well, imagine itʼs Mother’s Day, and you have to get a critical message out regarding a promotion you are running, and you forgot to update the promotions page on the website. What to do?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. For example, I want to: Subscribe to the Newsletter Download the ebook Get Free Shipping Upgrade Now Strong CTAs should reinforce the thinking introduced in your headline, content, and imagery, effectively ending your page’s story with a solid “what to do next.”

Price 105

Price eCommerce User-Generated Copywriting 105

Campaign Monitor

FEBRUARY 25, 2022

One of the best things about email marketing is how email content can be used to educate and delight users all at once. Deals and discounts (aka incentive emails ) are a big deal in the world of email marketing. Offering discounts through email is simple, proven, and easy to implement.

Whitepaper 75

Whitepaper Customer loyalty Education eBook 75

Sachs Marketing Group

JANUARY 30, 2023

Law firms must consider PPC advertising when looking for effective strategies to promote their services and acquire new clients. With PPC campaigns, law firms can effectively promote their services and reach out to potential clients at the right time with the most relevant message.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Unbounce

MARCH 23, 2023

It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. (Or, There are all kinds of digital marketing. Digital marketing allows you to move fast.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Rock Content

JANUARY 28, 2021

In exchange for this free content, you can request information from the user, such as their email address, which will be important for their qualification within the contact base. Other content formats we explore are: infographics ; presentations; white papers ; case studies ; email templates; digital magazines ; tools.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Whitepapers. Partner ebook co-creation. Content feeds the beast!

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Exposure Ninja

FEBRUARY 2, 2024

Types of lead magnets include: eBooks Checklists Webinars Templates Quizzes Calculators Whitepapers Samples and free trials. Below is an ad from the email platform Klaviyo promoting an eBook. If you have a large email list, you can use it to reconnect with customers on other platforms.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Rock Content

OCTOBER 27, 2020

Investing in an animation is the option that attracts most marketing professionals. The production of an ebook is not simple. To make better use of this format, many companies are repurposing their ebooks and making them interactive. When interactive, ebooks become even more powerful educational tools. CoSchedule.

eBook 64

eBook Whitepaper User-Generated Education 64

Rock Content

APRIL 27, 2020

Before starting your journey with affiliate marketing, you must understand what it is and why it works. Affiliate marketing is an option for website owners to make passive income by promoting links to products on their websites. With affiliate marketing, you can pick your partners. Email lists.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Exposure Ninja

JULY 5, 2023

Unlocking the Power of a Content Marketing Strategy Now that you understand the value and importance of content for your B2B marketing let’s dive into what a content marketing strategy is and explore some examples that can fuel your success. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

AWeber

MARCH 1, 2022

This article isn’t written to convince you of the benefits of using email marketing. You already know that “ the money is in the list ,” and that email marketing has an ROI of over $36 for each $1 spent. The great part about it is that you can use it off-site to build your email list. the list goes on.

Transform 108

Transform Whitepaper User-Generated Shoppers 108

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What causes broken emails?

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Sachs Marketing Group

JUNE 21, 2023

Brand awareness in digital marketing refers to the extent to which consumers are able to recognize or recall a brand within the digital space. When it comes to using digital marketing to increase brand awareness, it’s essential to recognize the power of leveraging multiple channels.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Duct Tape Marketing

MAY 2, 2024

ActiveCampaign is that rare platform that's affordable, easy to use, and capable of handling even the most complex marketing automation needs. They provide every new customer with one-on-one personal training and free migrations from your current marketing automation or email marketing provider. That's right.

SEO 62

SEO Whitepaper B2C Transform 62

Customers.ai

JANUARY 26, 2024

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features.

CRM 111

CRM User-Generated Analytics Marketing 111

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Unbounce

SEPTEMBER 12, 2023

Instead, page visitors want to receive some sort of value in exchange for the value they’re giving to you (like their email address). The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

TechWyse

MARCH 8, 2023

Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of Gen Z-ers have bought a product based on an influencer’s recommendation. Optimize your content depending on your marketing channel for higher returns.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Welcome Software

MARCH 11, 2022

The last bucket, paid media, is your typical paid advertising for content promotion. This includes everything from PPC to paid influencers marketing to native ad placement. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts.

Management 52

Management Gen Z Whitepaper Content Marketing 52