Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 93

Email Marketing eBook Marketing Marketers 93

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. Offer unique industry insights in an ebook or report.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

AWeber

MARCH 10, 2022

Your email marketing strategy should start with setting measurable and attainable goals. As an email marketer, your subscribers are your most valuable asset. So if your marketing efforts aren’t increasing your email list by over 22.5% Make it easy for people to subscribe to your emails. every year.

Email Marketing 65

Email Marketing eBook Marketing Marketers 65

Rock Content

MARCH 14, 2024

TL:DR The Problem: A Content Crisis in a Crowded Marketplace Attention spans are short and generic content blends into the noise. Search engines prioritize “helpful content” that addresses user intent. Many marketers struggle to brainstorm new content ideas and generate engagement.

Whitepaper 104

Whitepaper User-Generated eBook Health 104

Use Insider

MAY 2, 2024

Download our new ebook: The ultimate digital growth guide for retail and ecommerce marketers today to find out more. Omnichannel marketing capabilities from a single platform Brands know that today’s customer journeys aren’t linear. That’s why they use many different solutions to reach users.

Retail 52

Retail eCommerce Product Transform 52

AWeber

SEPTEMBER 30, 2022

Build an audience with email marketing. The solution to Eric’s problem was email marketing. Email guarantees that he had a built-in audience of people who know, like, and trust him, no matter the publishing outlet. When someone clicks on a link in a newsletter, that user is tagged based on their interest.

Email Marketing 69

Email Marketing Transform eBook Marketing 69

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. You can drive traffic to that page through email marketing, social media, and pay-per-click (PPC) advertising.

eBook 116

eBook User-Generated Whitepaper Place 116

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. Now that we've gone over the basics of lead generation, we can get down to the details.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

OCTOBER 27, 2022

Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user. Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Featured Tool: Buyer Persona Generator. Run a content audit.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Given that the average person receives 120 emails during a workday, making your email marketing stand out is definitely a challenge. Generally, your goal for this channel is to increase open and click-through rates and reduce the unsubscribe rate. Paid Advertising.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Hubspot Marketing

MAY 13, 2022

Digital marketing campaigns are the building blocks and actions within your digital marketing strategy that move you toward a specific end goal. For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Why do you need lead generation? Lead Generation Process. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

Whitepaper 110

Whitepaper Thought Leadership User-Generated Key Performance Indicator 110

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Ebook Templates. Download the ebook templates here.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. Identify who is visiting your site with name, email and more. We have to be ready.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? will you use?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Business email address Subscribe Processing. Get MarTech! In your inbox.

User-Generated 127

User-Generated Copywriting Marketing Automation Platform eBook 127

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Jeff Bullas

DECEMBER 19, 2022

With Kajabi you can: Build well designed course websites Create a blog Build sales funnels Set up and start your email marketing. 10% transaction fees on sales Admin users Courses Coaching Digital downloads Unlimited students Integrated website and builder. #3 2 Teachable. The free version doesn’t include a custom domain.

Transform 226

Transform Education Price User-Generated 226

Exposure Ninja

MARCH 18, 2022

Here are our top 20 B2B lead generation ideas that you’ve (probably) not used yet. We can guarantee there’s at least one lead generation strategy in here that you haven’t tried before. Of course, these CTAs will only generate leads if you have enough traffic coming to your page. Are you struggling to get leads?

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Hubspot Marketing

MARCH 11, 2024

You’re playing a dangerous game if you rely solely on AI-generated content without verifying its accuracy. So, how should you use AI in affiliate marketing? This is why social proof like user reviews, case studies, customer testimonials, statistics and data-backed resources are so effective in the B2B SaaS market.

Affiliate Marketing 85

Affiliate Marketing User-Generated Marketing Marketers 85

CXL

JULY 25, 2022

Your call to action is the prompt you give readers or users to take a desired action. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material.

Copywriting 121

Copywriting eBook User-Generated Communications 121

AWeber

APRIL 23, 2024

Likes and comments don’t generate profits, though. For many brands, the key to generating traffic, conversions, and sales from social media is all about their link in bio. Create automated email campaigns that nurture your social media leads. Segment your audience and personalize content based on user behavior.

User-Generated 73

User-Generated Analytics eCommerce Price 73

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. Users can download the product and put it to use on their device of choice. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. AWeber AWeber is a full-fledged email marketing provider.

Product 88

Product eBook Price User-Generated 88

Backlinko

MAY 14, 2024

It allows you to share your brand story, showcase your products, and ensure a good user experience (UX). Create a Great User Experience Intuitive navigation and clear calls to action (CTAs) guide visitors through your website. Use free tools like the Schema Markup Generator to create this code. And lead to more sales.

PR 74

PR Customer loyalty User-Generated Marketing 74

Vertical Response

APRIL 17, 2023

Lead magnets are incentives offered to your website visitors in exchange for their names, email addresses and other contact information. Examples include eBooks, checklists, white papers, discount codes, quizzes and templates. This type of email marketing automation works to convert subscribers into customers.

Whitepaper 63

Whitepaper eBook Email Marketing Shipping 63

Unbounce

MAY 13, 2024

Customer touchpoints throughout the user journey (the how) Alongside the messaging itself is how the messaging is presented. Examples would be an ebook, whitepaper, or webinar registration. Post-conversion tests: Email campaigns, nurture sequences, etc. But what do you test on the form? make a purchase, request a demo, etc.)

Price 105

Price eCommerce User-Generated Copywriting 105

Neil Patel

JULY 29, 2021

There’s one tactic I use above all others to generate new leads: A lead magnet. They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist.

Customer 145

Customer eBook Whitepaper User-Generated 145

Exposure Ninja

FEBRUARY 2, 2024

Lead generation takes up a lot of any marketer’s thinking time. Lead Generation Quick Wins Before we start, quick wins don’t mean low effort. But you can make small changes to help the page generate more leads. Getting enough leads, getting more leads, getting better quality leads.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. Leverage behavioral cues, cross-channel user data, demographics, geotargeting, and psychographics to fine-tune personalization.

Customer 96

Customer Customer loyalty CRM Shoppers 96

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The revenue generating potential is there.

Email Marketing 58

Email Marketing Customer Whitepaper Marketing Automation Platform 58