Marketing Insider Group

NOVEMBER 17, 2020

In general, the most successful ones have these attributes: Specific definition of goals and the KPIs (key performance indicators) you’ll rely on to measure effectiveness. Types of content (blogs, eBooks, webinars, video, etc.) Detailed and heavily researched buyer personas.

Marketing Strategy 145

Marketing Strategy Content Marketing Key Performance Indicator Marketers 145

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Marketing Insider Group

JUNE 1, 2021

It defines your objectives and what success should look like by determining KPIs (key performance indicators). There are so many possible options here, but in concentrating on what metrics provide a clear picture around performance, you should focus on: Consumption Metrics. Because a content strategy is your playbook.

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Marketing Insider Group

JUNE 22, 2021

Set your SMART (specific, measurable, attainable, relevant, and timely) goals and KPIs (key performance indicators). For example, you could share a podcast on Spotify and Apple Podcasts. You’d probably share videos on Vimeo and YouTube. Interviews. Case studies and success stories. Infographics. Blog posts. Presentations.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. We recommend focusing on the following metrics.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Martech

APRIL 16, 2024

Email sign-ups: Is there an uptick in newsletter subscriptions or downloads of your ebooks, indicating growing interest? Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise. Content engagement: Do your guides and comparison content keep potential customers engaged?

Customer Journey 130

Customer Journey Customer Energy Transform 130

Marketing Insider Group

JULY 27, 2015

Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Measure performance to ensure it’s always delivering the best marketing ROI. Subscribing to your newsletter.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Hubspot Marketing

JULY 14, 2022

key performance indicators that you can analyze to monitor your business’ progress toward its social media goals. Create downloadable content like ebooks, checklists, videos, and infographics that address your buyer’s pains. A social media strategy establishes. Helps you tweak your benchmarks over time.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Neil Patel

JANUARY 8, 2021

YouTube Audit Phase 1: Analyze Your KPI Performance. You need to understand how your channel is performing right now. This is where KPIs, or key performance indicators, come in. Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? Let’s get started.

User-Generated 145

User-Generated Key Performance Indicator Shoppers eBook 145

Sprout Social

NOVEMBER 11, 2020

Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. And determine which key performance indicators (KPIs) you’ll use to track your progress toward your goals, like net new users and content downloads.

Whitepaper 138

Whitepaper Key Performance Indicator Transform PR 138

Marketing Insider Group

JANUARY 19, 2021

Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. Use the Right Metrics. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

MARCH 8, 2021

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

DECEMBER 20, 2021

They use qualitative KPIs (key performance indicators) to help you understand how your content is performing. Webpages, blog articles, newsletters, videos , downloadable content (like ebooks or PDFs) — it all belongs in your content audit spreadsheet. And why is it important to incorporate them into your strategy?

Key Performance Indicator 145

Key Performance Indicator User-Generated Analytics SEO 145

Marketing Insider Group

MAY 26, 2021

Choosing which key performance indicators (KPIs) and metrics to track is another vital step in setting your marketing team up for success. Here are several other popular content formats for modern businesses: Ebooks and guides. Pain points. Challenges. Motivators. Most-used digital channels. Preferred content types.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketers 144

Rock Content

APRIL 8, 2024

Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Expand long-form content into ebooks “It’s only quality content that will succeed in drawing users in and keeping them listening or on the page.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Litmus

JULY 20, 2021

But what email metrics and key performance indicators (KPIs) should you measure? A conversion depends on your email’s goal and could be anything from a purchase or donation to a webinar sign-up or ebook download. Download the ebook ?. We asked thousands of marketers what metrics they currently track. Every time.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Adobe Experience Cloud Blog

APRIL 14, 2016

Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. Don’t let these marketing automation fails happen to you.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Scoop.it!

NOVEMBER 29, 2022

You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. A distribution strategy will help your content team promote the latest blog posts on your website, new ebook, and other content types. For instance, one of your goals could be to increase free trial registrations.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Hubspot Marketing

MAY 30, 2022

KPI stands for " key performance indicator.” Using this template, you can assign specific employees to each KPI, define the frequency at which you'll monitor each KPI's performance, and assign each KPI a color that reflects the quality of that KPI's performance.

Marketers 145

Marketers Marketing Key Performance Indicator SEO 145

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 128

Influencer Marketing User-Generated Key Performance Indicator Analytics 128

Rock Content

MAY 29, 2020

A Key Performance Indicator, or KPI, is any measurable number that is analyzed through a set period and a fixed methodology. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. What are KPIs?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. We'll talk more about these specific digital marketers in a minute. Short videos. Consideration Stage.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Rock Content

FEBRUARY 12, 2024

Consider new distribution channels and methods Once you’ve figured out what’s already working for you and taken steps to improve performance, start looking for new channels to try. For example, let’s say you’ve just launched a new ebook or course. Paid advertising can help you supercharge your launch with quick results out of the gate.

Key Performance Indicator 97

Key Performance Indicator eBook Market Research Shoppers 97

Hootsuite

MAY 9, 2023

Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Email drip campaigns can be an incredibly effective form of advertising. A 2020 Statista survey found that for every U.S.

Whitepaper 121

Whitepaper Key Performance Indicator Food Influencer Marketing 121

Rock Content

APRIL 22, 2024

These forms of data are key performance indicators (KPIs). Do you need new landing pages, product pages, blog posts, articles, or an ebook? Bounce and exit rates: How many visitors leave your website without taking action? How many people leave the site from a specific page?

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Litmus

APRIL 29, 2021

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. Make your email life easier one small step at a time with our ebook, Going Agile: The New Email Workflow. Get your free email brief template ?. What is an email brief?

Copywriting 139

Copywriting Key Performance Indicator Email Marketing CMO 139

Litmus

MAY 28, 2021

It’s easy with the micro-efficiencies shared in our ebook, Going Agile: The New Email Workflow. While key performance indicators (KPIs) are important, you shouldn’t forget about branding. Give your email workflow an agile boost. Help your email team achieve greater speed to market. Get your guide ?.

Key Performance Indicator 67

Key Performance Indicator Transform CMO eBook 67

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Outline Marketing Objectives and Track KPIs Establish key performance indicators (KPIs). Use storytelling techniques to connect with your target audience.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketers Marketing 95

Hootsuite

MARCH 31, 2020

Ebook is short for “electronic book.” This is a digital file, such as a PDF or EPUB, for reading on a computer, mobile device, or dedicated ebook reader. Key performance indicator (KPI). A key performance indicator (KPI) is a metric tracked over time to determine progress towards a valuable business goal.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Search Engine Land

MARCH 3, 2023

Determine: The key performance indicators (KPIs) you can attach to your goals. Alternately, if you decide to invest in video or infographics, you need people with those skill sets. Content manager : Who will be in charge of managing blog posts, including formatting, scheduling, and publishing?

Real Estate 99

Real Estate Key Performance Indicator Whitepaper Promotion 99

Rock Content

AUGUST 25, 2020

They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. Email marketing. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketers 133

Search Engine Land

MARCH 6, 2023

Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Answer with: Map your content goals to key performance indicators (KPIs). Then, choose the content format that you have the means to produce consistently and that your audience most wants to see.

Key Performance Indicator 90

Key Performance Indicator Promotion Whitepaper eBook 90

Rock Content

DECEMBER 7, 2020

It stands for “ key performance indicator ”. Our tip is this ebook about starting your own corporate blog to generate leads and opportunities for your business. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing. It is the data of a potential customer.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Lynton Web

NOVEMBER 9, 2023

We view them not just as a document but as "a pulse check" — a method to quickly assess how things are performing and identify potential red flags before they get out of control. Content Marketing Performance: From blog posts to ebooks, we analyze the performance of your content marketing efforts.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition eBook User-Generated 59