article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M jxrdanhames m.A.A.d

article thumbnail

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. It defines your objectives and what success should look like by determining KPIs (key performance indicators). You’re learning what and how users view your content, but is it relevant and interesting?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Does an Elite HubSpot Partner Report on For Their Clients?

Lynton Web

We view them not just as a document but as "a pulse check" — a method to quickly assess how things are performing and identify potential red flags before they get out of control. Which pages are performing well? Understanding website traffic helps us optimize for better user experience and conversion. Are they SQLs or MQLs?

article thumbnail

Why You Should Audit Your YouTube Channel

Neil Patel

By performing a YouTube audit. With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. What exactly are KPIs, though?

article thumbnail

10 Content Marketing KPIs to track in 2020

Rock Content

A Key Performance Indicator, or KPI, is any measurable number that is analyzed through a set period and a fixed methodology. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. Lead generation rate.

article thumbnail

The A to Z Guide to Doing a Content Audit

Marketing Insider Group

They use qualitative KPIs (key performance indicators) to help you understand how your content is performing. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Let’s use an example to demonstrate. This means everything.

article thumbnail

18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

The collection also contains a master marketing budget template that will help you generate a high-level visualization of your marketing budget on a month-by-month and quarterly basis. With this customizable SLA template in your toolbox, you'll have the information you need to reduce tension and define a concrete monthly lead generation goal.