Jeff Bullas

DECEMBER 19, 2022

But it provides the following features (which are limited but a good place to start). Thinkific is a market leader, with 32,000+ bloggers, programmers and marketers who use their platform to create and host their courses. Amazon changed the book market forever with the launch of the Kindle. 3 Thinkific.

Transform 226

Transform Education Price User-Generated 226

Hubspot Marketing

MAY 13, 2022

For example, if your business's goal is to increase online revenue by 20%, your marketing team's goal might be to generate 50% more leads via the website than the previous year to contribute to that success. Use a high-level marketing plan template to outline your annual marketing strategy, identify top priorities, and more.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

DECEMBER 26, 2023

That could be anything from a one-time welcome discount, a free gift, access to useful tools for those in your industry , or more content such as gated ebooks. Facebook The platform leads in ROI and was predicted to see the most investment in 2023, as 1 in 4 marketers plan to invest for the first time this year.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

AWeber

OCTOBER 24, 2023

Include the following elements in your business plan: Executive summary Company description and mission statement Your business goals Market and competitive research List of services you will offer Financial plan Put a plan in writing -- before you get started -- to boost the chances of success for your coaching business.

Non-Profit 79

Non-Profit Transform Price Health 79

Search Engine Land

JANUARY 16, 2024

Growth marketing vs. traditional marketing: AARRR framework Venture capitalist Dave McClure’s AARRR framework (a.k.a., Pirate Metrics ) is the most popular growth marketing framework. Your most loyal customers (and the users they refer) provide better ROI than any other marketing channel. His philosophy?

Customer 102

Customer Customer loyalty User-Generated Traditional Marketing 102

Backlinko

MAY 14, 2024

And how you can use them to create an effective small business marketing plan. Local SEO Local SEO should be an important part of your small business marketing plan if you’re operating from a physical commercial space. Including ebooks, checklists, and discount codes. Those who want exactly what you have to offer.

PR 104

PR Customer loyalty User-Generated Marketing 104

Rock Content

AUGUST 25, 2023

You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

SocialPilot

JANUARY 5, 2024

eBook Guide – An ultimate hashtags guide to effectively incorporate hashtags into your social media calendar with tips, strategies & real brand examples. On major holidays, you will have a discount campaign planned, but for micro-holidays, come up with an exact reason to use the hashtags.

eBook 74

eBook User-Generated Branding Marketing Plan 74

Neil Patel

SEPTEMBER 3, 2021

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. The most obvious benefit and one of the main reasons people turned to virtual job fairs in the first place is the added convenience.

Marketing 138

Marketing Marketers Price Education 138

Rock Content

JUNE 10, 2020

So why don’t we go a little deeper into this subject, which can be so important for the success of your Digital Marketing planning. As the name implies, interactive content covers infographics , quizzes , videos , for example, that require user interaction for any action to take place. What is interactive content?

Whitepaper 72

Whitepaper User-Generated eBook Transform 72

Marketing Insider Group

APRIL 6, 2021

The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs).

Content Marketing 127

Content Marketing Customer Marketing Marketers 127

Digital Marketer

JULY 7, 2023

Whatever it is, you need to be crystal clear about WHY you want to use ChatGPT in the first place. Integrate ChatGPT Into Your Overall Marketing Strategy Aim to make ChatGPT a core part of your comprehensive marketing plan—aka, turn it into your very own Virtual Writing Assistant. Key term here is: help) 2.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Digital Marketer

NOVEMBER 17, 2022

However, there is a ton of content types, I listed some of them here: Email Newsletters Webinars Podcasts eBooks Downloadable Guides Tools and more. SEO & Search Engine Marketing. SEO serves as the basis for all of your marketing strategies and serves as the central point for integrating all aspects of your marketing campaign.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Hubspot Marketing

JANUARY 17, 2024

Marketing Plan Template The right marketing plan presentation can decide whether your team will have the budget and resources it needs to meet your goals. That's why marketing plans need great presentation design. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

Non-Profit 91

Non-Profit Transform Marketing Plan Communications 91

Hubspot Marketing

APRIL 21, 2022

To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. This content mapping visualization keeps the marketing strategy focused on the goal specified with all the steps necessary to gradually reel in buyers.

Price 145

Price CRM Marketing Marketers 145

Hubspot Marketing

MAY 30, 2022

The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail. They’re your most important metrics, each with a unique purpose and place in your marketing strategy. eCommerce Planning Kit. Planning ahead can save you time and heartache later.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Exposure Ninja

APRIL 17, 2023

It can seem scary to reduce the pool of people you’re marketing to, but by doing so, you can focus your efforts in the places that matter. Speak to existing customers Speaking to your customers is a great place to start if you want to improve your digital marketing strategy. Now, there are two ways of thinking here.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Adobe Experience Cloud Blog

APRIL 11, 2014

We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Create and sell an ebook or online course. Schedule posts, talk to customers, and track your performance in one place. What’s working to drive sales from social media right now? How do you work with creators? 6 ways to make money on social media as a creator. Growth = hacked.

Branding 113

Branding Affiliate Marketing eCommerce Social Media Marketing 113

Hootsuite

FEBRUARY 13, 2023

Location, location, location TBT is all about nostalgia, and few things tug at the heartstrings quite like remembering the places from our pasts. Have a plan Some clever copywriting can make TBT an integral part of your marketing plan. Here are some great examples that might help inspire you to reach TBT greatness.

Branding 145

Branding Automobile Fashion Copywriting 145

Hootsuite

MAY 27, 2020

Social media goals should align with your overall marketing objectives. Start developing your social media marketing plan by writing down at least three goals for social media. My tiger work for @natgeo magazine over the past 20 years has taken me to wild places like India’s tiger reserves, Myanmar, Thailand, and Sumatra.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Rock Content

AUGUST 20, 2020

Well, the answer is at a place where we usually solve all our questions: on Google. Some of the most common are: blog posts; ebooks ; webinars ; white papers ; videos ; lists; infographics ; reviews; tutorials ; case studies; interviews; studies; templates; tools. These are your content competitors. Which companies stand out?

Whitepaper 78

Whitepaper eBook Inbound Marketing Product 78

Duct Tape Marketing

JULY 31, 2012

So, if you’re one of the many wrestling with how to get more deeply involved in this week’s tactic for getting more fans, but don’t have a strategy to attract and capture email leads, I’ll let you off the hook – ditch social media for now and focus on email marketing first. Your email marketing plan. This is a numbers game.

Email Marketing 73

Email Marketing eBook Marketing Marketers 73

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Next year, don’t miss out on the millions of shoppers who are paying attention, engaging, and spending—plan a cyber week campaign into your marketing plan that matches your brand and maps to your goals, and use data to drive which days you offer the best deals. Interested in more on holiday marketing? A discount?

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

AWeber

JANUARY 23, 2024

Email deliverability is whether the email is placed in the recipient’s primary inbox. Free functionality Flodesk does technically offer a free plan, but it doesn’t include any newsletter-sending functionality — just a free link-in-bio tool for lead generation. The email marketing plan includes up to 100,000 subscribers.

Price 85

Price eCommerce User-Generated Affiliate Marketing 85

Litmus

FEBRUARY 19, 2020

Smart marketers have noticed email isn’t slowing down any time soon, and they’re willing to put their money where the results are. of marketers planned on raising their email marketing budget in 2019, so companies who don’t at least match the efforts of their competitors could risk falling behind. Download the report ?.

Market Trends 73

Market Trends Digital Marketing Email Marketing Marketing Mix 73

Duct Tape Marketing

SEPTEMBER 21, 2015

This should be the first step in any marketing plan, regardless if you are interested in outsourcing or not. You could spend hours and hours looking at each of your competitors websites, social media profiles, ebooks, newsletters the list goes on. You have a blog, a newsletter and 2 eBooks. Define your strategy.

eBook 73

eBook Marketing Marketers Education 73

Exposure Ninja

JULY 21, 2022

SEM : Search Engine Marketing is a digital marketing strategy used to improve your rankings in the search engine results pages. Rankings : Where you currently place or are ranked in the SERPs for your target keywords. This plan should lay out your objectives and how you are going to achieve them.

Health 98

Health SEO Advertising Advertisers 98

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. Establish goals As with any business or marketing plan, it’s important to start by establishing your goals. Your marketing can serve many purposes, so what is your end objective? (No,

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. Establish goals As with any business or marketing plan, it’s important to start by establishing your goals. Your marketing can serve many purposes, so what is your end objective? (No,

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hootsuite

JULY 21, 2022

It could be an ebook download, newsletter sign-up, product purchase, free trial request, or any other conversion you value. You need to know the lifetime value (LTV) of your customers to create accurate marketing plans. Their basic plan is $9.99. All your social media analytics in one place. Try it free today.

Promotion 113

Promotion Finance Analytics User-Generated 113

Duct Tape Marketing

JANUARY 22, 2016

Typically, incentives (otherwise known as lead magnets) can come in a variety of forms, including: eBooks. I know what you’re thinking – who has time to write an eBook?! But your blog is bursting full of articles that can be combined and repurposed into an attractive eBook. Checklists. Display a HelloBar. Using a Pop-Up.

eBook 44

eBook Education Communications Place 44

Duct Tape Marketing

SEPTEMBER 27, 2018

If you don’t take the time to understand your ideal customer, there’s no way to build a marketing strategy that will speak to them. Guide the Customer Journey – The Marketing Hourglass. The customer journey comes into play at Duct Tape Marketing with something called the marketing hourglass.

Customer Journey 64

Customer Journey Marketing Marketers Energy 64

Unbounce

SEPTEMBER 12, 2023

The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more. As a subscription-based business, landing pages are key to ckbk’s marketing in order to grow their email lists and drive more signups.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Neil Patel

JULY 31, 2021

Desire: Then, your goal should be nudging prospects from simply thinking they like something to actively wanting it, possibly by making proposals or carefully placing glamorous adverts for repeat exposure. Make a Content Plan for Each Stage in the Funnel. Interest: Next, you build their interest in your product.

User-Generated 145

User-Generated Analytics Product Millennials 145

Duct Tape Marketing

JULY 13, 2012

One of the most important elements in your marketing arsenal is a great eBook that motivates people to willingly give you their email address. Once you have your traffic, prospect, networking, partnering, speaking and converting pieces in place and you are generating clients, start to introduce additional convergent streams of revenue.

eBook 61

eBook Marketing Marketers CRM 61

Duct Tape Marketing

AUGUST 29, 2013

Historically, content marketing has been focused on email marketing and on the company’s own website (today, this is still the #1 usage of content marketing at 83% of marketers). Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

Content Marketing 65

Content Marketing Branding Thought Leadership Whitepaper 65