Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. What are Case Studies in Content Marketing? It proves to other consumers that your product or service works, including data to back your claims. 13% of marketers say case studies are a primary form of media in their content marketing strategy.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketers 105

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here. Wild, right? Better results.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hubspot Marketing

OCTOBER 17, 2019

The truth is, when you're just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Digital strategy: Owned media.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Writing Captivating Captions 16.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

OnDemand CMO

NOVEMBER 15, 2022

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. How Is Your Content Marketing Strategy Helping You Build Trust?

Marketing Strategy 135

Marketing Strategy Content Marketing Marketers Marketing 135

Rock Content

APRIL 20, 2020

But no paid ad today is as strong as seeing your website, product, or content at the top results when a consumer googles a related keyword. SEO is about user intention, content production, and link building — all of that around the words that are most likely to be searched by your buyer persona. Content Marketing.

Marketing Strategy 131

Marketing Strategy Social Media Marketing Marketers Marketing 131

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. This is where a content marketing strategy comes in handy.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. your services, or schedule a live product demonstration.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers can send newsletters, drip campaigns, announcements, and new content.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of global web traffic.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Hubspot Marketing

OCTOBER 27, 2022

Plus, we'll explore some examples of effective content marketing strategies for inspiration. To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. What makes you unique?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Scoop.it!

AUGUST 18, 2022

Users can land on your website at different stages in their buyer journey — some have already compared your product to competitors, others — don’t even know yet that your tool can solve their challenges. Most B2B companies are offering free resources (ebooks or newsletters) in exchange for an email address, like in the example below.

Marketing Strategy 109

Marketing Strategy Content Marketing User-Generated Marketers 109

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Don’t just demonstrate how your product works.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.”

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Think in terms of 'if' and 'then.'. Software is simple.

eBook 145

eBook CRM Marketers Marketing 145

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 138

Whitepaper eBook User-Generated Marketers 138

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. What are people most commonly searching for surrounding your products or services? With 24/7 customer support and a robust online platform, you have complete access to the products and services you need at any moment. Choose a Theme.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. They use display advertising and sell multiple machine learning ebooks and tutorials.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. Content Marketing Lead Generation 5. Image Source 8.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

AWeber

MAY 29, 2025

product preferences) Using an email service like AWeber, you can easily create segments to better match your content with subscriber needs. Analyzing these metrics not only uncovers what your readers care about, but also helps guide your broader digital marketing strategy. When Does Email Marketing Work Best?

Email Marketing 64

Email Marketing Shoppers eBook Education 64

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. Be informative and helpful.

Customer Journey 85

Customer Journey User-Generated Marketers Marketing 85

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. In the eBook, six industry players reveal their best tried-and-tested marketing strategies for boosting sales this peak season.

Retail 59

Retail Customer Health Customer Journey 59

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 137

B2C Whitepaper Marketers Marketing 137

Digital Marketer

JULY 7, 2023

How to Maximize ChatGPT for Content Marketing But, like every other tool, not everyone fully understands or grasps exactly how to use it—which is why most of the time, a lot of business owners tend to give up and question why people rave about this tool so much. Get details about the product here: [Add your link here]” 4.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketers Marketing 80

OnPassive Marketing

MAY 12, 2022

Make sure to include a call-to-action (CTA) at the end of each post so that readers can learn more about your products or services. Ebooks are another great type of content for lead generation. Be sure to include a CTA in your ebook so that readers can contact you for more information.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive ebooks. Un-gated Content is More Accessible.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Hubspot Marketing

DECEMBER 23, 2024

That includes digital marketing or marketing technology. Now, she notes, generative AI has transformed the core of marketing activities. Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers. What were the results?

Transform 110

Transform User-Generated Marketers Marketing 110

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Content Marketing Planning Template. Ebook Templates. Not a designer?

Content Marketing 145

Content Marketing eBook Marketers Marketing 145