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Demand Generation and Thought Leadership: Why You Need Both

Adobe Experience Cloud Blog

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. When I first got into the marketing game, I can honestly say I didn’t know the difference between the two. Continuing to educate yourself is key, especially in the always-changing landscape of marketing.

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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Before I even wrote for HubSpot, I personally turned to the Marketing Blog throughout my career when I wanted to learn about a new social media topic. What I like: In addition to helpful blog content, HubSpot offers countless free templates, ebooks, and even courses so you can put your learnings into action right away.

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[Ebook] 3 Best Practices for Your Mobile Marketing Strategy

Adobe Experience Cloud Blog

That’s a huge audience you’re missing out on if you don’t have a mobile marketing strategy in place. Mobile devices are now the key entry point to the digital world and it’s up to marketers to understand how to stay ahead of the game to keep their buyers engaged. In fact, in the U.S.

eBook 104
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[Ebook] Why You Can’t Live Without A/B Testing

Adobe Experience Cloud Blog

A/B testing allows you to optimize your marketing campaigns and more thoroughly understand your customer base—their likes, their dislikes, their patterns, their behaviors, etc. It is an efficient and cost-effective marketing strategy that you cannot, and should not, live without. Now for the fun part!

eBook 134
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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145
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[Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services

Adobe Experience Cloud Blog

To do this, many are turning to engagement marketing, specifically deployed through content , to help them accelerate the buyer lifecycle and build trust. An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase.

eBook 129
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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. And in our follow-up emails we would say, “Thanks for joining us! How was your coffee?”