Adobe Experience Cloud Blog

MARCH 15, 2016

Sports marketers (and consumer marketers), can effectively drive better outcomes and connect with their fans (or existing customers) with an engagement marketing strategy. This framework helps marketers connect to fans by engaging them: As individuals: At the end of the day, you’re marketing to individuals.

eBook 91

eBook Thought Leadership Customer Journey CMO 91

OnDemand CMO

JANUARY 10, 2025

In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-changing marketplace.

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Want to learn how else your enterprise can use digital marketing to get an advantage?

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

MARCH 19, 2020

And the ROI is clear: Marketers are seeing up to 450% return on new revenue on their integrated direct mail campaigns. . When it comes to go-market-strategy, utilizing offline channels has become table stakes. . W e believe authentic relationships with your buyers and customers are achievable in a cluttered, digital world.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Adobe Experience Cloud Blog

APRIL 13, 2015

Check out our infographic: A Marketer’s Guide to Going Mobile to see how to start creating a mobile marketing strategy that works. And for more information on mobile marketing, check out our Creating Your Mobile Marketing Strategy ebook. Mobile Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership eBook Marketing Mix Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

You may have used content in other marketing initiatives or for your broad-based marketing strategies, but with a few key techniques, you can create scalable content that supports your ABM programs across the entire customer lifecycle. Personalize at Scale. Want more tips on creating content for ABM?

Thought Leadership 134

Thought Leadership eBook Whitepaper Education 134

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. We're here to arm you with the best definition of a whitepaper in the context of business, and offer two examples for how one might use a whitepaper in their marketing strategy.

Whitepaper 145

Whitepaper eBook Thought Leadership Education 145

Marketing Insider Group

JANUARY 23, 2023

In fact, 65% of professional marketers agree that it’s difficult to consistently create engaging content. But there’s a trick to creating a content experience that promotes revenue growth: develop a content marketing strategy tailored to satisfy the needs of your target audience.

Thought Leadership 135

Thought Leadership eBook Promotion SEO 135

Martech

JUNE 17, 2025

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. Thought leadership carousel: Link to webinar recording, ebook and short video series 8. The challenge comes when I send the copy to a developer.

Copywriting 64

Copywriting Thought Leadership eBook Energy 64

Adobe Experience Cloud Blog

OCTOBER 1, 2014

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. A Winning Customer Marketing Strategy. So how do you use an engagement marketing strategy to focus on customers?

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 14, 2015

With those three strategies running smoothly, your brand is in good shape for a long time to come. But if you’re just starting to nurture those relationships, and your content marketing strategy is still building momentum, how do you get more leads in the funnel in the meantime? Co-Brand/Co-Author Your Ebook.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

APRIL 6, 2015

Generally, marketing automation refers to software designed for businesses that market on multiple channels (such as email , social media , websites, etc.) When creating your mobile marketing strategy, do not think about mobile in isolation. How are you integrating mobile into your cross-channel marketing efforts?

Thought Leadership 129

Thought Leadership Marketing Automation Platform Marketing Marketers 129

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks.

Thought Leadership 61

Thought Leadership Whitepaper Shipping eBook 61

Adobe Experience Cloud Blog

JUNE 21, 2013

By better tailoring our marketing strategy to the educated buyer, both the customer and company’s goals can be met. I see five classic theories in Psychology that translate to marketing strategy and shed some light on the relationship between a buyer and company. Modern Marketing' Maslow’s Hierarchy of Needs.

Thought Leadership 134

Thought Leadership eBook Food Education 134

Adobe Experience Cloud Blog

AUGUST 1, 2013

That said, not every marketer is getting the maximum results possible from their email marketing initiatives. To learn more about how to maximize your email marketing initiatives, be sure to download our new ebook, A Decade into Email Marketing: Where Are We Now? The Evolution of Email Marketing.

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Adobe Experience Cloud Blog

JUNE 9, 2015

To learn more about how healthcare can benefit from consumer marketing strategies, check out our ebook, Health Insurance Plans’ Guide to Consumer Marketing. Marketo @ AHIP Institute Conference appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Here are my top 4 takeaways from the conference, which represented the best in content marketing trends, challenges, and thought leadership: 1) The New Biggest Threat to Content Marketing: An Over-Reliance on Competent, Professional, On-Strategy Content. Come to Content Marketing World next year.

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Adobe Experience Cloud Blog

MARCH 11, 2014

In today’s connected world, your content marketing needs to stand out, integrate your 360° branding , and be consumable across social media platforms and devices. All of these qualities are part of your visual content marketing strategy. If so, try to work that theme into the ebook’s language. Content Marketing'

eBook 134

eBook Transform Entertainment Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

Adobe Experience Cloud Blog

AUGUST 27, 2014

To apply this principal to your marketing, give your audience more than one way to consume and share your content. Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. Social Media'

eBook 134

eBook Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content. Need more help? and Maria Pergolino, Sr.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Content Marketing 130

Content Marketing Thought Leadership eBook Energy 130

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. Content Marketing' Have a favorite content curator?

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. But manage all your assets through a central Content Marketing Machine. Want to learn more about how to build out your content marketing strategy?

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

AUGUST 12, 2015

Businesses are jumping into the podcast world as a hot new marketing channel —and as a new source of direct revenue. Many companies are embracing podcasts as a fresh component of their content marketing strategy. Download my free ebook, Podcast Law , at PodcastLawGuide.com.

Law 134

Law Thought Leadership eBook Advertising 134

Adobe Experience Cloud Blog

JANUARY 17, 2017

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

JULY 24, 2014

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - Ann Handley (Chief Content Officer, MarketingProfs) and C.C. Influence: The Psychology of Persuasion – Robert Cialdini (Professor of Psychology and Marketing, Arizona State University). Contagious.

PR 134

PR eBook Thought Leadership Marketing 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Marketing automation software is not just a fancy synonym for customer relationship management software. Marketing Automation b2b'

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

OCTOBER 24, 2016

No content marketer is looking for one more task to add to the list, but refreshing existing content can actually serve your brand and your content marketing strategy. Just because you haven’t featured content for a while doesn’t mean people aren’t finding those old blogs and ebooks through search engines and old links.

Thought Leadership 134

Thought Leadership eBook SEO Content Marketing 134

Martech

MARCH 22, 2023

Benefits of using long-form content in B2B marketing What do you get from using long-form content in your marketing strategy? Long-form content allows you to showcase your thought leadership. You can turn your longest posts into ebooks or courses with minor alterations. The benefits are vast and calculable.

Thought Leadership 129

Thought Leadership eBook SEO Content Marketing 129

Rock Content

JULY 9, 2020

To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them. In this way, what you mentioned in a Twitter post, can become the theme of an ebook unraveling the most critical elements. Thought leadership.

Marketing Strategy 75

Marketing Strategy Thought Leadership eBook User-Generated 75

Adobe Experience Cloud Blog

DECEMBER 20, 2016

These meetings also serve as a good way to ensure we’re walking the walk (not just talking the talk) when it comes to testing a good mix of brand awareness, lead generation, and thought leadership content. In fact, 63% of the most effective B2C marketers and 53% of the most effective B2B marketers have a documented strategy.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

OCTOBER 4, 2010

8 Ways The Internet Changed Software Marketing. Lead Generation Best Practices: Thought Leadership with The Funnelholic. Benchmarking Marketing Budgets. Top 5 Challenges for B2B Demand Generation Marketers. 16 Must-Read B2B Marketing Strategy Ebooks. The Five Stages of Marketing Accountability.

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Thought Leadership Social Media Marketing eBook Marketing 95

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

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Thought Leadership Marketing Marketers B2C 134