Jeff Bullas

JANUARY 8, 2023

You handle the marketing and customer service, while the supplier handles the rest. Ebook publishing. If you have writing skills and have always wanted to publish a book, self-publishing an ebook can be a great side hustle. Affiliate marketing. This can be a great way to monetize your knowledge and skills.

Affiliate Marketing 292

Affiliate Marketing eBook Management Promotion 292

Adobe Experience Cloud Blog

APRIL 21, 2016

Author: Vyoma Kapur Summer may be a slow season for some marketers, but it doesn’t have to be. There are plenty of opportunities during the summer for consumer marketers to drive revenue creatively and build relationships with their customers. And that highlights a huge opportunity for marketers.

eBook 91

eBook Thought Leadership Shoppers Marketing 91

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

Author: Renata Bell Everything I need to know about marketing metrics, I learned from Zoolander. While in the past marketing might have been less tied to hard numbers, today’s consumer marketers are faced with pressure from CEOs and CFOs who want to hear about growing revenue and profits.

eBook 91

eBook Thought Leadership Finance Marketing 91

Lynton Web

MARCH 9, 2023

The next phase is to use the information throughout your inbound marketing plan and strategy. Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer. You’ve spent a lot of time curating these buyer persons — let’s put them to good use.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Hubspot Marketing

JULY 4, 2022

Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing. How to Use Trigger Marketing.

eBook 145

eBook CRM Marketing Marketers 145

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 95

Education Gen Z eBook Marketing 95

Adobe Experience Cloud Blog

MAY 6, 2016

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. You celebrated and continued to market to them to the best of your ability. For example, Gmail has the three tabs: primary, social, and promotions.

eBook 91

eBook Thought Leadership Health Promotion 91

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 97

Influencer Marketing User-Generated Key Performance Indicator Analytics 97

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 126

Digital Marketing Whitepaper Copywriting Real Estate 126

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences.

Transform 94

Transform B2C Shoppers eBook 94

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 102

CRM Whitepaper Marketing Marketers 102

AWeber

APRIL 17, 2024

Email marketing for realtors. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. 2 - Proven ROI Email marketing delivers a return of 3600%, according to Litmus. And it allows you to reach a much more targeted audience.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

Branding 90

Branding Whitepaper eBook Communications 90

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 83

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 83

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. It’s full of jargon, self-promotion, and fluff. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Most of it sucks. Image: CMI.

Content Marketing 113

Content Marketing Whitepaper Thought Leadership eBook 113

Rock Content

MARCH 15, 2023

Creating a Marketing Strategy is not an easy task. However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global.

Global Marketing 91

Global Marketing eBook Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

AWeber

FEBRUARY 8, 2023

Email marketing has the highest conversion rates of any marketing channel. Then follow these 10 proven ways to make money with email marketing. Not sure what to promote to your audience? Sell other people’s products You don’t always have to sell your products or services to monetize email marketing. It’s email.

Email Marketing 95

Email Marketing eBook Marketing Marketers 95

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. The biggest challenge lies in finding email marketing ideas that resonate with your target audience.

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. The email marketing funnel uses email experiences to nudge them along, ultimately helping them decide that your product or service is the perfect solution. Consideration.

Email Marketing 97

Email Marketing Thought Leadership Customer Journey Communications 97

Duct Tape Marketing

AUGUST 31, 2015

The #1 Key to Killer Promotions written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Promotions are everywhere. It seems like whatever you or your business needs, you can find a promotion to receive it. But having a promotion just for the sake of it is pointless.

Promotion 64

Promotion eBook Price Product 64

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

AWeber

DECEMBER 14, 2022

It can be anything – an ebook, an email series, or access to a webinar recording. And once you’re got your lead magnet created and set up, you can start turning visitors into leads — which means all your other marketing efforts will become even more effective. Do you offer advice on growing or marketing a business?

eBook 106

eBook Shipping eCommerce Copywriting 106

OnPassive Marketing

OCTOBER 11, 2022

It can be challenging to keep up with all the latest trends in affiliate marketing and still have time to make your website profitable. This article will explore five of the most popular affiliate marketing tools available today, as well as what they do and how they can be used with your website. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Buffer Marketing

MAY 2, 2024

These niches include:   Making money online, digital marketing, personal finance, educational content (tutorials, courses, lectures, etc.), Promote affiliate products Affiliate marketing is the promotion of products and services for a commission on each sale. tech, cars, and gadgets. 

Affiliate Marketing 80

Affiliate Marketing Manufacturing User-Generated Promotion 80

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Offer unique industry insights in an ebook or report. Provide value to your audience. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Nail Your Promotion Strategy.

Logistics 288

Logistics eBook Thought Leadership Acquisition Marketing 288

AWeber

DECEMBER 21, 2022

And no matter what you sell, there’s an opportunity for you to make a splash, especially after you've got proven ideas for New Year's marketing campaigns. No matter what you sell, or how you want to promote your work, at least a few of these New Year's marketing campaigns can work for you. Highlight the best of 2022.

Customer loyalty 112

Customer loyalty Fashion Marketing Marketers 112

Hubspot Marketing

JANUARY 13, 2023

Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. Whenever someone outside the marketing world asks me what I do, I can't simply say, "I create content for lead generation." Lead Generation Marketing.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Duct Tape Marketing

JUNE 9, 2015

How To Use Reverse Self-Promotion To Generate Exposure and Traffic written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. ” The thing is, even though there will always be people that are impressed by your self-promotional messages, an even greater number of people will be turned off.

Promotion 72

Promotion eBook Law Product 72

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64