Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Offer ebooks for download on specific blog posts. Social media.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Publishing whitepapers/ebooks? Continuing with the furniture brand example, we can see that one brand, Autonomous, is currently promoting its bulk order promotion and an ErgoChair deal.

CRM 101

CRM Whitepaper Marketing Marketers 101

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They staged a promotion for free tattoos and had people line up outside the store. For example, one of my favorite places to start is the Kindle Marketplace.

Customer 145

Customer eBook Whitepaper User-Generated 145

Hubspot Marketing

SEPTEMBER 30, 2022

Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. Quora and Facebook are also great places to search. Publish Long-Form Content. Answer Questions on Social Media.

Thought Leadership 93

Thought Leadership eBook Whitepaper User-Generated 93

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Be trustworthy. Be shareable content.

eBook 145

eBook Finance User-Generated Transform 145

Marketing Insider Group

APRIL 19, 2021

You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. It’s the industry influencers who find and promote your content. Start by Identifying Your Target Customers.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Hubspot Marketing

JUNE 30, 2023

The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. Each call-to-action you create is unique to your business -- it's your offer, service, or product you're trying to promote.

eBook 97

eBook PR Whitepaper Place 97

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! Social Media.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

OnPassive Marketing

OCTOBER 1, 2022

Paid ads can be placed on search engines, social media, websites, and other online platforms. You can promote your content through social media, email newsletters, and other channels. Some common growth marketing tactics include: Paid Advertising: This is one of the most effective ways to reach new customers and grow your business.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader. Here are a few helpful tips to get you started.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

AWeber

APRIL 17, 2024

But you’re promoting yourself to a wide audience of people who will most likely look at your ad and move on. Open houses At open house events, place a sign-up sheet at the entrance to collect email addresses of interested buyers. Posting an ad for your business can be good for raising awareness of your services.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Marketing Insider Group

MARCH 24, 2021

Instead of publishing self-promotional content on social media, share tips, how-tos, and advice. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks.

Branding 142

Branding Transform Whitepaper User-Generated 142

Martech

MARCH 22, 2022

Download the ebook (no registration required). Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. Instead of, “We need a whitepaper” you should say, “We need to capture 100 qualified sales leads”.

Whitepaper 98

Whitepaper Food Marketing Marketers 98

Neil Patel

AUGUST 19, 2021

It’s one of the best places to connect with your potential clients and land work. Eighty percent of B2B marketers say LinkedIn is the best place to find leads. Consider using keywords in these places: your speech (YouTube scans your words) video title video description tags. Like Google, SEO also plays a part on YouTube.

SEO 145

SEO Marketing Marketers Whitepaper 145

Adobe Experience Cloud Blog

JULY 17, 2018

If you have a robust guest blogging program already in place, think about your editorial calendar and what customers may have a great piece of thought leadership to add to your blog. 5) Promote Self-Recorded Video Content. Featuring customer is a great way to get started.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

And with such a demand for content, you need to make sure that you have the right people in place that can create content. Whitepapers. Partner ebook co-creation. Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and social promotion. Definitive Guides.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Duct Tape Marketing

MAY 2, 2024

Google makes money on ads that are placed all around search. How are brands that maybe got lazy doing that now, going to need to respond to create this destination content to actually realize that people are in places where we don't even see 'em anymore? So I want to make sure that my brand is mentioned in as many places as possible.

SEO 63

SEO Whitepaper B2C Transform 63

Neil Patel

APRIL 7, 2021

When organizations advertise their conferences and events, they may also include your face, name, and credentials in their promotional content. If you have social media pages in place, look at the comments or messages of your audience. Add a link to an ebook, whitepaper, or case study with numbers and figures.

Thought Leadership 116

Thought Leadership Price Marketing Marketers 116

Adobe Experience Cloud Blog

DECEMBER 4, 2012

Promoted Tweets in Timelines. A Twitter strategy we have used with great success was launching Promoted Tweets in timelines targeted to followers and users who were similar to our followers. Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Promotion 134

Adobe Experience Cloud Blog

JANUARY 17, 2017

Another way to encourage readers to share content while they’re engaged is to integrate a “Click to Tweet” function, which allows you to place a shareable quote in the body of a blog post. For other content assets like whitepapers and ebooks, you can pose the same type of question on social media when you promote the asset.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Rock Content

MAY 8, 2016

However, producing more content is only productive when you have a solid plan in place. Though it seems obvious, the first step is to define why you’re even creating content in the first place. Define your vision for success. Start by outlining the reasons why you need to create content and define what success will look like.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Duct Tape Marketing

JUNE 7, 2023

You'll be able to discover all the latest must know trends and tactics that you can actually put into place to scale your business in a sustainable way. And most marketers are responsible for net promoter score and customer satisfaction in many ways. We looked at net promoter scores, CSAT scores, attrition rates, right?

Branding 75

Branding Whitepaper Transform Place 75

Litmus

FEBRUARY 17, 2021

But email automation only works with the right strategies and tools in place. Dig into the most common email mistakes, why they’re damaging, and how you can prevent them in the first place. Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. What a relief. You can finally work on them!

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Customers.ai

JANUARY 26, 2024

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. Cloze is a relationship management tool built for ABM (account-based marketing) that allows you to see everything about your contacts in one place. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Duct Tape Marketing

AUGUST 23, 2023

And anytime I visit my grandparents who had 10 kids, I'd ask them like, you barely have place in here for your kids. We don't have to be in a physical place. Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over.

Energy 52

Energy Whitepaper Health Transform 52

Sachs Marketing Group

JUNE 21, 2023

Furthermore, SEO often involves optimizing for local searches and ensuring a mobile-friendly experience, which means that the brand isn’t just visible, but it’s reaching the audience at the right place and time, increasing the chances of converting awareness into action.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Duct Tape Marketing

AUGUST 5, 2013

written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing More than ever small businesses are using some form of content marketing to promote themselves. Writtent.com is the top marketplace for website content: blog posts, articles, ebooks, white papers, reports, guest posts and more.

Content Marketing 67

Content Marketing Whitepaper Marketing Marketers 67

Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 87

Inbound Marketing eBook Whitepaper Marketing 87

Duct Tape Marketing

JUNE 29, 2017

The more places you can do this, the more visibility and traffic you will get. You can promote your posts on Quora to relevant questions, by giving readers a “preview” of your full answer, and then link them back to your website. Your content isn’t at the risk of any other business model besides your own.

Whitepaper 65

Whitepaper Education Manufacturing eBook 65

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. Or you can plan to ramp up your social promotion to feed the top of your sales funnel. Sift through your content map and identify where the holes are. Then, brainstorm easy ways you can fill those gaps. photo credit contentauditor.com.

Copywriting 67

Copywriting Whitepaper eBook Global Marketing 67

Adobe Experience Cloud Blog

JANUARY 27, 2010

One thing you'll notice about most lead nurturing campaigns is the fact that they usually take place after prospects land on your site and enter your database. Visitors that use specific search terms can see different promotions that generic visitors. This is where seed nurturing comes into play.

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Sprout Social

FEBRUARY 6, 2017

The reason a lot of companies get into social media marketing in the first place is because it’s mentioned on just about every website that has anything to do with marketing or business. Downloads of a whitepaper or ebook. But don’t worry, we’ll cover both pieces of the puzzle. Contact form inquiries.

Social Media Marketing 110

Social Media Marketing Analytics Whitepaper Copywriting 110

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. When you have a specific product or campaign to promote, create a dedicated landing page for it. Reduce friction.

eBook 116

eBook User-Generated Whitepaper Place 116

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 127

Whitepaper Transform Promotion Marketing 127

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. What is content distribution? Social media channels.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99