Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Video Marketing: LinkedIn is the perfect place to practice video marketing if your business has yet to explore its benefits.

Marketing Mix 128

Marketing Mix Manufacturing Thought Leadership Finance 128

Martech

NOVEMBER 13, 2023

.” Dig deeper: How to unlock more value from your event content Customers can find content on the internet themselves and bring it to Catch+Release to handle the licensing, or they can delve into the Catch+Release creator community to find content where licensing is already in place. “The whole gamut,” Ertsgaard said.

User-Generated 76

User-Generated Price eBook Customer 76

Exposure Ninja

OCTOBER 16, 2023

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. That said, if you’re a plumbing business, you might be out of place at a local craft fair. Another way is through social media.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. SEO & Search Engine Marketing. billion by 2023.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Event Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Neil Patel

JANUARY 8, 2021

Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? Branding is a great place to start your audit. CTAs direct people take action, such as: Subscribe to your channel Visit your website Follow you on social media Comment on videos Download an ebook or subscribe to an email list.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. How do B2B marketing tools handle data privacy and security?

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Leverage Video Marketing. dEMkCctEWE. Share Free Resources.

User-Generated 84

User-Generated Whitepaper eBook Partner Marketing 84

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Video Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Power Digital Marketing

JANUARY 20, 2019

What It Does: If you are a YouTube creator or are a business focused on video marketing, you’ll want to pay attention to this one. Choose from 65 mobile-optimized templates already proven to convert well, including pages for signing up for a webinar, downloading an eBook and more. User friendly, but not for business owners.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Building Rapport.

Video Marketing 75

Video Marketing Marketing Strategy Customer Acquisition Marketing 75

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. If you have some wiggle room in your budget, consider investing in video marketing , sponsored social media advertising or PR.

Whitepaper 130

Whitepaper Transform PR eBook 130

Marketing Insider Group

MARCH 28, 2024

Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy. Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty.

eCommerce 84

eCommerce Shoppers User-Generated Promotion 84

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Consider placing targeted ads to get in front of a bigger audience and generate leads. Video Marketing. Case studies.

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Hubspot Marketing

OCTOBER 27, 2022

With the HubSpot CMS , you can plan, produce, publish, and measure your results all in one place. Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. But ebooks aren't only effective for the top of the funnel.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Scoop.it!

APRIL 12, 2022

How to create a content marketing strategy for your brand. Building a strong personal brand can seem daunting when you’re just starting, but having a concrete content strategy in place can help ease the process and enable you to reap the fruits of your content marketing efforts. Video marketing.

Marketing Strategy 99

Marketing Strategy Content Marketing Branding eBook 99

Marketing Insider Group

OCTOBER 18, 2021

Mainly, be sure they rank for the right keywords and have tactics in place to capture visitor information (like gated content, CTAs, subscription forms, and more). Some of the most commonly used (and effective) types of gated content include ebooks, whitepapers, checklists, templates, and how-to videos. Create videos.

Customer Acquisition 132

Customer Acquisition Content Marketing Customer Whitepaper 132

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Exposure Ninja

NOVEMBER 13, 2023

You’re working with a marketing agency but you’re not totally sure what they’re doing and whatever it is doesn’t seem to be getting you leads You’ve been losing more leads to competitors. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Search ads Search ads are great for lead generation.

Law 52

Law User-Generated Digital Marketing SEO 52

Lynton Web

DECEMBER 21, 2021

Use various resources like blogs, ebooks, infographics, social media and videos (see below) to deliver your messages. According to HubSpot , short-form content is the second most effective trend marketers are using, and with YouTube being the second most popular search engine, you need to get into video marketing.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52

PR Marketing Marketers User-Generated 52

SMA Marketing

MARCH 16, 2023

Source Video Marketing Adding a video is one of the quickest ways to enhance your written content and greatly improve your opportunities to rank in search. There are two ways to include written and video content together in a blog post. Another great way to use video marketing is on social media.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Automation Platform 134

Hubspot Marketing

AUGUST 7, 2019

The answers to these questions are important in determining what image you’re going to place front and center on your landing page. Follow the flow of the page and place your CTA where your readers’ eyes will go, such as to the right of or below the copy. If it’s an ebook, what are the subjects your cover? How old are they?

User-Generated 142

User-Generated Copywriting Customer eBook 142

Marketing Insider Group

AUGUST 21, 2019

Some agencies don’t consider this practice part of brand marketing, but it’s one of the key places that companies can get in touch with marketers. Many agencies, particularly those that work with inbound marketing software giant HubSpot, provide expert service in inbound marketing.

Branding 40

Branding Inbound Marketing Entertainment Energy 40

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Optinmonster).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Custom content influences 61% of consumers ( Dragon Search Marketing ).

User-Generated 130

User-Generated Inbound Marketing Whitepaper Email Marketing 130

Marketing Insider Group

MAY 27, 2020

It’s impossible to measure your success without having goals in the first place, so make sure you take the time to define some concrete, time-limited goals. Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Rock Content

OCTOBER 8, 2020

Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. This article will show how video consumption had a great increase in quarantine and how this can be important to your Digital Marketin g strategy.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share your video to LinkedIn.

Thought Leadership 142

Thought Leadership Gen Z Real Estate Education 142

Moz

JANUARY 17, 2021

Conferences have always been a good place to make potential B2B sales, as they’re shared spaces for people with similar interests. There are three ways to get B2B sales leads from hybrid events: Attend the event : B2B marketers should look at attending more hybrid events in their industry to meet potential clients. Hybrid events.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65