Practical eCommerce - Marketing

FEBRUARY 6, 2023

First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce.

Email Marketing 139

Email Marketing eCommerce Marketing Marketers 139

Practical eCommerce - Marketing

MARCH 16, 2023

Artificial intelligence can streamline an email marketing program. The post AI for Email Marketing appeared first on Practical Ecommerce. But it's not perfect. The human element drives performance.

Email Marketing 130

Email Marketing eCommerce Marketing Marketers 130

Practical eCommerce - Marketing

FEBRUARY 7, 2025

Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop. The post Bento Elevates Ecommerce Email Marketing appeared first on Practical Ecommerce.

eCommerce 79

eCommerce Email Marketing Marketing Marketers 79

Practical eCommerce - Marketing

MARCH 31, 2024

Email marketing works best when combined with meaningful editorial. The post A Better Ecommerce Newsletter appeared first on Practical Ecommerce.

eCommerce 124

eCommerce Email Marketing Marketing Marketers 124

Litmus

SEPTEMBER 9, 2021

Email marketing continues to be unmatched when it comes to the return on investment it drives. Over 2,000 marketers weighed in to help us discover trends behind these returns. Transcript: The ROI of Email Marketing. Email consistently delivers an unmatched return on investment (ROI) every year. Absolutely.

Email Marketing 144

Email Marketing PR CMO Analytics 144

Practical eCommerce - Marketing

JULY 4, 2022

Looking to launch an email marketing program? The post Email Marketing: Tips for Getting Started appeared first on Practical Ecommerce. Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more.

Email Marketing 127

Email Marketing eCommerce Marketing Marketers 127

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns.

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Practical eCommerce - Marketing

SEPTEMBER 28, 2022

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce.

Email Marketing 129

Email Marketing eCommerce Marketing Marketers 129

Practical eCommerce - Marketing

MAY 17, 2024

Matt Ragland has been creating marketing emails for a decade. The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce. Storytelling drives performance, he says.

Email Marketing 129

Email Marketing eCommerce Marketing Marketers 129

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

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Email Marketing Customer Journey Customer loyalty eCommerce 107

Practical eCommerce - Marketing

JULY 26, 2022

Getting the most from email marketing requires close monitoring of key performance metrics. The post Understanding Email Marketing Metrics in 2022 appeared first on Practical Ecommerce. In this post, we offer a primer on opens, clicks, bounces, deliveries, and more.

Email Marketing 122

Email Marketing eCommerce Marketing Marketers 122

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. People will almost always respond best to more personalized emails.

eCommerce 121

eCommerce Branding CRM Retail 121

Unbounce

JULY 19, 2022

Affiliate marketing refers to an affiliate or third party promoting a merchant’s products or services for commission rates that serve as additional revenue. Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketing 145

Practical eCommerce - Marketing

JANUARY 4, 2023

The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The post Boost Email Marketing Results with BIMI appeared first on Practical Ecommerce. The practice drives opens and clicks and increases brand recall.

Email Marketing 118

Email Marketing eCommerce Marketing Marketers 118

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 122

Price Email Marketing eCommerce Place 122

Practical eCommerce - Marketing

DECEMBER 15, 2024

Competitive email monitoring requires little more than the Zapier email parser and ChatGPT. The post How to Monitor Competitors’ Email Marketing appeared first on Practical Ecommerce.

Email Marketing 107

Email Marketing eCommerce Marketing Marketers 107

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Practical eCommerce - Marketing

OCTOBER 8, 2023

New rules from top email services aim to reduce spam and deliver messages that recipients want. The post New Gmail and Yahoo Policies Impact Ecommerce appeared first on Practical Ecommerce.

eCommerce 132

eCommerce Email Marketing Marketers Marketing 132

Practical eCommerce - Marketing

FEBRUARY 2, 2024

Eliminating URL tracking parameters forces marketers to find other attribtution methods. The post Privacy Tactics Complicate Ecommerce Marketing appeared first on Practical Ecommerce.

eCommerce 122

eCommerce Marketing Marketers Email Marketing 122

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. Fortunately, the right ecommerce tools can help you get it all done with ease. Fortunately, the right ecommerce tools can help you get it all done with ease.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Get names, emails, phone numbers & more. For ecommerce, this means you’re not just spamming your entire list with a generic email.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Practical eCommerce - Marketing

MARCH 14, 2023

We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. The post Study: Klaviyo, Text Messaging Drives DTC Ecommerce appeared first on Practical Ecommerce. Most used Klaviyo and most solicited mobile phone numbers.

eCommerce 107

eCommerce Email Marketing Branding Marketing 107

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Dig deeper: From campaigns to conversations: The future of email marketing Get MarTech!

Email Marketing 132

Email Marketing User-Generated Marketing Marketers 132

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 132

Email Marketing eCommerce Customer Journey Marketing 132

Martech

OCTOBER 14, 2024

Maybe because you’re so used to seeing or sending them that you don’t understand how they can undermine your email program and affect your relationships with your customers. I am enraged when I get image-only emails from top-level companies with stellar email track records. Let me explain. It’s not.

Law 129

Law Email Marketing eCommerce User-Generated 129

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Practical eCommerce - Marketing

NOVEMBER 10, 2024

A seemingly forgotten technology enables email recipients to buy products and services in their inboxes. The post AMP for Email Converts Inboxes to Ecommerce Stores appeared first on Practical Ecommerce.

eCommerce 115

eCommerce Product Email Marketing Marketers 115

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. D2C Marketing Tips 1. Take Peloton , for one.)

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Manufacturing B2C Non-Profit eCommerce 123

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 117

eCommerce SEO User-Generated Key Performance Indicator 117

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 120

Email Marketing Inbound Marketing Shoppers Marketing 120

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. These channels include email, mobile apps, websites, social media, SMS, and more.

Email Marketing 126

Email Marketing Transform eCommerce Customer Journey 126

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Martech

MARCH 15, 2024

Hue can do it Using specific colors in your email marketing campaigns can have a huge impact on how subscribers respond to your brand. Strive for balance It sounds obvious, yet balance is often overlooked in email marketing design. Business email address Subscribe Processing. This brings me to my last point.

Email Marketing 135

Email Marketing Marketing Marketers eCommerce 135

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Must-have email automations in focus 1. Get MarTech!

Email Marketing 117

Email Marketing eCommerce Marketing Marketers 117

Martech

JUNE 3, 2024

Prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company. How can I make the email stand out? For this prompt, try selecting the email marketing expert persona. Updated prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance.

eCommerce 107

eCommerce Shoppers User-Generated Marketing 107

Jeff Bullas

JANUARY 17, 2023

So why do eCommerce businesses fail to deliver? The average eCommerce business owner stops at personalizing the first line of their emails to include a customer’s name. There are three main reasons eCommerce store owners believe on-site personalization is difficult to achieve: 1. Lack of data. Implementation difficulties.

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eCommerce Shipping Email Marketing Education 239