Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to high-performing email flows you can start using right away.

eCommerce 62

eCommerce Shoppers Shipping Transform 62

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 128

eCommerce SEO User-Generated Key Performance Indicator 128

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Get names, emails, phone numbers & more. For ecommerce, this means you’re not just spamming your entire list with a generic email.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. Dig deeper: 5 email marketing tech essentials for 2025 success Interactive displays Looking for something more subtle to make recipients smile? Creating a memorable, enjoyable brand interaction doesn’t have to be daunting.

eCommerce 119

eCommerce Entertainment Email Marketing Product 119

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. D2C Marketing Tips 1. Take Peloton , for one.)

Manufacturing 133

Manufacturing B2C Non-Profit eCommerce 133

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. Are email list growth hacks suitable for ecommerce brands?

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.

Management 99

Management Marketing Marketers CRM 99

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 124

Price Email Marketing eCommerce Place 124

Customers.ai

DECEMBER 18, 2024

Lets break down why plain text emails are winning and how you can use this seemingly outdated strategy to dominate the inbox. Why Plain Text Emails Are the Next It Thing If youre an email marketer, youve without a doubt spent hours perfecting beautifully designed emails. Lets See More of Those Plain Text Emails!

eCommerce 67

eCommerce Email Marketing Outbound Marketing Communications 67

Martech

OCTOBER 14, 2024

Maybe because you’re so used to seeing or sending them that you don’t understand how they can undermine your email program and affect your relationships with your customers. I am enraged when I get image-only emails from top-level companies with stellar email track records. Let me explain. It’s not.

Email Marketing 131

Email Marketing Law eCommerce User-Generated 131

Martech

MARCH 12, 2025

Use these insights to refine and simplify your approach, ensuring maximum impact and efficiency in your email marketing. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech.

Non-Profit 113

Non-Profit User-Generated Shipping eCommerce 113

Customers.ai

DECEMBER 17, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar Practical Tips for Building Streamlined Email & SMS Flows Did you know that 45% of marketers say they spend too much time managing overly complex workflows?

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Customers.ai

JANUARY 7, 2025

The right incentive can take your email capture game from meh to heck yes! For ecommerce brands, a 10-20% discount on the first purchase is a tried-and-true winner. Creative examples to inspire: Ecommerce: Spin the Wheel pop-ups where visitors can win discounts or free shipping. Start with what works. SaaS companies?

Customer 94

Customer eCommerce Shipping Outbound Marketing 94

Martech

AUGUST 12, 2024

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem.

Customer 118

Customer B2C CMO Customer Journey 118

Search Engine Land

SEPTEMBER 27, 2024

Help with email marketing. WordLift offers solutions for ecommerce brands and enterprises alike. For brands creating a lot of content, the platform allows you to create extensive information on brand voice, style guides and knowledge bases. You can use the platform to: Write and edit copy. Optimize copy. Repurpose content.

SEO 119

SEO Transform User-Generated Analytics 119

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. For instance, a team may want to consider channel level when approaching a campaign.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Scoop.it!

OCTOBER 31, 2024

But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 121

Transform Copywriting Email Marketing Shoppers 121

Hubspot Marketing

MARCH 26, 2025

Other forms of social media entrepreneurs might have businesses in sectors such as ecommerce, consulting, and beyond. alone, 77% of small businesses use social media for essential functions like sales, marketing, and customer service. Why is social media entrepreneurship so popular? In the U.S. Build a community.

Gen Z 116

Gen Z User-Generated eCommerce Promotion 116

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health 97

Health Customer Journey User-Generated Marketing 97

Customers.ai

DECEMBER 20, 2024

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? What industries benefit most from relationship marketing?

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Orbit Media Studios

JUNE 24, 2025

Email, unlike search and social, is owned by you. Email marketing is disintermediation. In the next few minutes, you’ll learn exactly how to get more email subscribers for your blog by improving your email subscriber form. You control it. Big tech isn’t between you and your audience. You connect with them directly.

Law 111

Law Transform Whitepaper CMO 111

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C 91

B2C User-Generated Email Marketing CRM 91

Hubspot Marketing

JULY 2, 2025

For example, an eCommerce business could ask for the user's birthday to send timely discounts. Break the process into a multi-step onboarding to keep users engaged without causing friction. Start with the essentials and then, depending on your industry, ask a few additional questions. Make sure to tie every question to a clear benefit.

User-Generated 118

User-Generated Transform Customer Journey Communications 118

Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. For my ecommerce growth strategies article, I used AI to build an interactive profitability calculator. AI can save time here.

eCommerce 85

eCommerce Shipping Transform User-Generated 85

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI. No coding experience required.

CRM 90

CRM Management Email Marketing Transform 90

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. Klaviyo Klaviyo is an eCommerce marketing automation platform. As a result, crucial data becomes siloed off.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Customers.ai

DECEMBER 19, 2024

Segment Smarter Email marketers know that advanced segmentation is where the magic begins. For ecommerce, email follow-ups timed to align with browsing behavior can drive conversions. You need to know how to apply it in a way that resonates with your audience. For B2B leads, LinkedIn might be your go-to for engagement.

CRM 84

CRM Transform Price Outbound Marketing 84

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. ” These are crucial moments for driving conversions. Use retargeting ads and personalized recommendations to guide users toward completing their purchase.

Customer 70

Customer Key Performance Indicator CRM Management 70

Martech

MARCH 19, 2025

Likewise, in Omnisend’s “AI in Ecommerce: Trust, Privacy, and Consumer Perspectives,” 58% of consumers worry about how AI handles their data, and 39% have abandoned purchases due to frustrating AI interactions.

Transform 93

Transform eCommerce Customer Product 93