Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 133

eCommerce B2C Manufacturing Retail 133

Martech

JULY 18, 2024

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 retail sites across 18 product categories. Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. billion in U.S. online sales this year.

eCommerce 126

eCommerce Retail Shoppers Health 126

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today.

eCommerce 106

eCommerce Shoppers Marketers Marketing 106

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 114

eCommerce Shoppers Price Retail 114

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce 89

eCommerce CRM Transform Retail 89

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. It provides links only to popular products and categories.

eCommerce 101

eCommerce Shoppers Transform User-Generated 101

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Celebrations (20%).

eCommerce 108

eCommerce Shoppers Retail Entertainment 108

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online.

eCommerce 89

eCommerce Food Shoppers Retail 89

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Miss the show? Don’t have time to watch? Its about knowing your customers.

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 111

Retail eCommerce Transform Digital Marketing 111

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Product images Images are crucial to a high-performing product listing. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing?

Manufacturing 134

Manufacturing B2C eCommerce Marketers 134

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Effective” really depends on your business goals and resources.

Product 115

Product User-Generated eCommerce Shipping 115

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Without precise data, efforts to improve product pages, checkout flows or campaigns rely on guesswork. Focus on metrics that reflect performance and signal opportunity: Conversion rate and average order value show purchasing trends by product and channel.

eCommerce 67

eCommerce CMO Customer Journey Analytics 67

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 115

Price Real Estate Promotion Food 115

Martech

JANUARY 9, 2025

When consumers search for products online, they might find hundreds or even thousands of options. Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Fast forward to the present, and we face a similar challenge.

Customer 116

Customer Transform Shoppers eCommerce 116

Hubspot Marketing

FEBRUARY 14, 2025

SmartBargins lost its market share, and visitors left in droves. Here's how he did it, and what it means for marketers. Rue La La sold the same products. Scarcity Examples in Marketing There is an incredible wealth of evidence that proves how Rue La Las success wasnt a one-off. Reduce product variations to boost sales.

Transform 100

Transform eCommerce Shoppers Price 100

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. It helps you welcome new customers, recover abandoned carts, and deliver personalized product recommendations—without adding more to your to-do list. What Is Email Marketing Automation for Ecommerce?

eCommerce 62

eCommerce Shoppers Shipping Transform 62

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. What is SEO for Fashion Ecommerce?

Fashion 52

Fashion eCommerce SEO Shoppers 52

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy. Content Performance Monitoring and Benchmarking Around 13% of marketing leaders cite content strategy as their top challenge.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. For example, AI might suggest that a product discount will drive higher conversions.

Transform 105

Transform CRM Analytics eCommerce 105

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 115

Email Marketing Transform User-Generated eCommerce 115

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity.

Transform 122

Transform Retail Manufacturing eCommerce 122

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting.

eCommerce 119

eCommerce Entertainment Email Marketing Product 119

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. There’s good reason for both of these facts.

Email Marketing 106

Email Marketing Customer Journey Marketers Marketing 106

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertisers 122

Advertisers Advertising Retail eCommerce 122

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM. For this prompt, try selecting the marketing operations persona.

Management 121

Management eCommerce CRM User-Generated 121

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. Browsing a product? In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Martech

JULY 24, 2024

What does this mean for marketers? Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Customers.ai

JANUARY 3, 2025

Youve got products. For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce. Youve got traffic.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105