Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. Map data to opportunity for engagement Use behavioral data to decide whether an event or life moment calls for: Price (e.g.,

eCommerce 106

eCommerce Shoppers Retail Entertainment 106

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 132

eCommerce B2C Manufacturing Retail 132

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. Big mistake. Instead, you should focus on conversion-centered design.

eCommerce 102

eCommerce Shoppers Transform User-Generated 102

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Dynamic Pricing : Not all customers are created equal. Miss the show?

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 115

Price Real Estate Promotion Food 115

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online.

eCommerce 90

eCommerce Food Shoppers Retail 90

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Dig deeper: How to balance customer experience and returns in ecommerce Email: Business email address Sign me up! Regretting the purchase later.

Customer 115

Customer Transform Shoppers eCommerce 115

Neil Patel

JUNE 27, 2025

Here’s a quick breakdown of what you can expect to pay according to WordStream research : Pricing Model Average Cost CPC (Cost Per Click) $0.20–$2.00 Price without performance is a distraction. If you’re in ecommerce, fitness, coaching, or beauty, expect to pay premium CPMs and fight through crowded feeds. and nobody converts.

Price 79

Price eCommerce Advertisers Advertising 79

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth? This hands-on support results in significant time savings.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Backlinko

FEBRUARY 27, 2025

Semrush’s Core Pricing Plans Explained Semrush offers four main subscription tiers: Pro plan at $139.95/month: month: Serves larger agencies and enterprises Enterprise plan (custom pricing): For organizations that need custom solutions Beyond these core plans, Semrush also offers a range of other tools through the App Center.

Price 68

Price eCommerce SEO User-Generated 68

Martech

JANUARY 22, 2025

” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. Heres how service providers and clients can work together to set precise expectations and avoid common pitfalls when pricing digital projects. How long is a piece of string?

Price 121

Price eCommerce Education Management 121

Martech

DECEMBER 18, 2024

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). ” Paranoid about the price. Fixing rather than buying new.

Price 110

Price Shoppers Place Product 110

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Customer lifetime value (CLV) and cost per acquisition (CPA) reveal long-term profitability and marketing efficiency. For example, a high view-to-cart drop-off may point to pricing or product page issues. Content and marketing should reflect product performance.

eCommerce 66

eCommerce CMO Customer Journey Analytics 66

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth.

Advertisers 121

Advertisers Advertising Retail eCommerce 121

Customers.ai

JANUARY 3, 2025

For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. To get you started on your own research, were diving into exactly how to uncover those insights, use them to level up your marketing, and keep your customers coming back for more.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Hubspot Marketing

JANUARY 8, 2025

Pricing & contact information: Users who may have questions or require further information can easily access support or contact details. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options.

Price 113

Price User-Generated Finance eCommerce 113

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. Fortunately, the requirements help reputable email marketers by making best practices mandatory. “So The new requirements codify the very well-tested best practices of email marketing. Getting to the inbox is getting tougher.

Price 123

Price Email Marketing eCommerce Place 123

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

JULY 15, 2025

Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Traditional ecommerce platforms might update recommendations daily or weekly through batch processing, but AI-enabled systems continuously refine and adjust offerings. The digital retail landscape is undergoing a fundamental shift.

Shoppers 78

Shoppers Transform eCommerce Retail 78

Backlinko

SEPTEMBER 6, 2024

Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Learn pros, cons, and pricing to make the right decision for your business.

Analytics 105

Analytics Price Law User-Generated 105

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? billion users.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. That’s what we’re here for. Let’s get into it. The result?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Backlinko

JULY 19, 2024

Rank Tracking Tool Best for Pricing Semrush Position Tracking Tool Tracking keyword rankings and SERP features Starts at $139.95 You can also track your rankings across devices and locations to see how your website performs in different markets. An Enterprise solution with custom pricing is also available. Guru: $249.95

SEO 111

SEO Price Analytics Key Performance Indicator 111

Customers.ai

DECEMBER 24, 2024

Thats why marketers invented retargeting to swoop in to save the day. Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. Ad remarketing software lets you target the right audience with the right message at the right timeevery marketers favorite tactic. You arent alone.

eCommerce 72

eCommerce Price User-Generated CRM 72

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Search Engine Land

SEPTEMBER 20, 2024

To put it another way, would a PPC marketer just create one set of ad copy and let it be for years? Dig deeper: How to reach new audiences with multi-platform search advertising Get the newsletter search marketers rely on. Dig deeper: Shopping graph optimization: The future of ecommerce SEO 7. Business email address Sign me up!

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hubspot Marketing

FEBRUARY 14, 2025

Visitors flocked to the site for prices up to 75% off. Dozens of newer sites were offering better deals and cheaper prices. SmartBargins lost its market share, and visitors left in droves. Here's how he did it, and what it means for marketers. It was a discount website selling everything from bedding to luggage.

Transform 96

Transform eCommerce Shoppers Price 96

Welcome Software

OCTOBER 2, 2024

Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins. Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. With the competitive market for hiring, this sometimes means growing sales reps inside your organization. MASTER B2B TAKE.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Hootsuite

MARCH 21, 2025

Set up a shop to tap into this lucrative market. Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. spend $200+), and 37.3% based shops.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Customers.ai

DECEMBER 20, 2024

Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. Reactive marketing? Proactive marketing? The truth is, to win at relationship marketing, you need both working together. Proactive Relationship Marketing : This is all offense.

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated.

eCommerce 129

eCommerce Retail Market Segmentation Price 129

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. Pricing was the top factor in holiday spending. This represents a 8.4% year-over-year growth. Why we care. Top factors.

Gen Z 121

Gen Z Shoppers Retail Price 121