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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Video in ecommerce isnt optional anymore its the bare minimum. A good video does what ten blocks of text cant. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Over 58% of GMV came directly from videos.

eCommerce 103
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The AI-powered path to smarter marketing

Martech

Marketers know something valuable lies in those signals, but often the sheer volume of noise drowns out clarity. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Transform 107
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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 106
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Ecommerce Marketing: 11 Strategies to Drive Traffic and Sales

Backlinko

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. It can help you connect with customers while promoting your products.

eCommerce 107
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Top video marketing trends for 2023 and beyond

Search Engine Land

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. For ecommerce : My recommendation would be Reels first due to the Instagram shops integration. Followed by TikTok due to trends, audience, and engagement opportunities.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Content Marketing Certification by HubSpot Academy. Viral Marketing and How to Create Contagious Content by Coursera. Online Video Marketing Course by HubSpot Academy. Social Media Marketing Courses.

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Do Consumers Actually Engage With In-Stream Ads? [New Data]

Hubspot Marketing

We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?". When I asked, "Have you ever purchased a product that you learned about from an in-stream video ad?",

Gen Z 145