Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. The future of shopping AI has the potential to transform shopping by simplifying choices and improving decision-making, but finding the right balance is essential.

Customer 117

Customer Transform Shoppers eCommerce 117

Martech

MAY 8, 2025

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative.

Transform 108

Transform CMO Retail Customer Journey 108

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems.

Transform 105

Transform CRM Analytics eCommerce 105

Martech

JULY 15, 2025

Traditional ecommerce platforms might update recommendations daily or weekly through batch processing, but AI-enabled systems continuously refine and adjust offerings. Leading ecommerce platforms report measurable improvements in conversion rates after implementing comprehensive personalization strategies. Geographical location.

Shoppers 81

Shoppers Transform eCommerce Retail 81

Martech

NOVEMBER 21, 2024

alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. Bluecore , acquired the AI Shopping Assistant, alby. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Law 114

Law Transform Retail Manufacturing 114

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed.

Transform 128

Transform Analytics eCommerce CRM 128

Martech

OCTOBER 2, 2024

But, many still struggle to transform this data into actionable insights. An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. This is where predictive analytics comes into play.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

SmartBrief - Marketing

JULY 25, 2024

The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand. Now more than ever, consumers increasingly desire emotional connections from brands.

Customer 124

Customer Transform Retail Finance 124

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 104

eCommerce Shoppers Marketers Marketing 104

Martech

MARCH 24, 2025

Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI? Seamless integration Can it easily sync with your CRM, ecommerce platform and other marketing tools? Download the full report now and discover how AI can transform your email marketing strategy in 2025.

Email Marketing 115

Email Marketing Transform User-Generated eCommerce 115

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to high-performing email flows you can start using right away. What Is Email Marketing Automation for Ecommerce?

eCommerce 62

eCommerce Shoppers Shipping Transform 62

Backlinko

DECEMBER 27, 2024

Suppose you want to generate a description for a new ecommerce item. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing. Source: Salesforce Connected Shoppers report, 2025.

Retail 113

Retail Gen Z Transform Shoppers 113

Search Engine Land

JULY 12, 2024

This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. How it works.

Transform 87

Transform Customer Shoppers Fashion 87

Search Engine Land

SEPTEMBER 27, 2024

Transform photos with Magic Edit. WordLift offers solutions for ecommerce brands and enterprises alike. Canva Canva remains a strong photo and video creation tool, but it has been beefed up with AI capabilities in the last year. Create on-brand templates. Type in a question and ChatGPT will give you the answer.

SEO 119

SEO Transform User-Generated Analytics 119

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

NOVEMBER 4, 2024

Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy. Dig deeper: Why Dollar Shave Club cut its homegrown ecommerce system Email: Business email address Sign me up! Processing.

Transform 122

Transform Retail Manufacturing eCommerce 122

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? If you’re running a small ecommerce business , AI can track your customers’ browsing and purchase history. Now, it includes ecommerce platforms , social media, voice-activated devices, and traditional retail locations. Absolutely.

Price 114

Price Real Estate Promotion Food 114

Welcome Software

NOVEMBER 11, 2024

While this holistic approach can drive comprehensive transformation and innovation, it often requires significant investment and a longer timeline to see results. Analyzing your business for areas to apply AI narrowly is typically the recommended strategy for those just starting out in their AI transformation journey.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Martech

JULY 25, 2024

For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes. We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business.

Transform 120

Transform Fashion eCommerce Manufacturing 120

Search Engine Land

OCTOBER 8, 2024

The same approach can be applied to ecommerce sites with an “add to cart” feature. Transform your website analytics with Microsoft Clarity It’s not often you come across a gem like Microsoft Clarity. This could be a thank you page on a form fill or a checkout thank you page.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Martech

MARCH 19, 2025

Likewise, in Omnisend’s “AI in Ecommerce: Trust, Privacy, and Consumer Perspectives,” 58% of consumers worry about how AI handles their data, and 39% have abandoned purchases due to frustrating AI interactions.

Transform 93

Transform eCommerce Customer Product 93

Martech

FEBRUARY 11, 2025

Spontaneous (in the moment) What resonates: The preheader and call-to-action phrases like “Ready to transform your email marketing strategy?” .” Reason : Direct focus on results, optimization and achieving better ROI. Clarity : Bullet points and lists clearly outline benefits, helping the reader process information quickly.

Transform 121

Transform Copywriting Email Marketing Shoppers 121

Use Insider

NOVEMBER 18, 2024

The traditional ecommerce search experience is simply not built to drive results from mobile devices. Product Discovery for the Mobile Generation One of the main focuses of our discussion was the growing need for retailers to address and improve the search and product discovery experience for mobile.

Retail 59

Retail Transform Customer User-Generated 59

Search Engine Land

AUGUST 19, 2024

Let’s explore the powerful forces driving its continuous transformation. Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Thus, analytics play a vital role in video creation, optimization, and production.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Search Engine Land

SEPTEMBER 11, 2024

For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. This transforms the audit from a mere list of problems into a strategic roadmap for improvement. This idea, known as the Pareto Principle or 80-20 rule, suggests that 80% of outcomes come from just 20% of the causes.

SEO 106

SEO Transform Education User-Generated 106

Hubspot Marketing

JULY 2, 2025

For example, an eCommerce business could ask for the user's birthday to send timely discounts. Let's say you want to give your audience the option to choose how often they’ll hear from you — monthly, bi-weekly, or weekly. Break the process into a multi-step onboarding to keep users engaged without causing friction.

User-Generated 115

User-Generated Transform Customer Journey Communications 115

Hubspot Marketing

DECEMBER 10, 2024

Ahrefs has a great demonstration for an ecommerce website. Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation. Instead of focusing on broad, highly competitive terms like career coach, we honed in on the transformation she provides: Career Clarity.

SEO 134

SEO Gen Z Finance User-Generated 134

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Search Engine Land

OCTOBER 2, 2024

These videos yield a high return, particularly for products that fold, transform or are new to the category. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Sponsored Brand videos are an effective way to capture visibility in search results and are among the most popular methods for utilizing Sponsored Brands.

Advertisers 103

Advertisers Advertising Customer Transform 103

Martech

JULY 29, 2024

Ecommerce platforms: For a jewelry brand, an ecommerce platform (like Shopify or Magento) is essential for managing online sales and inventory. Analytics tools: Tools like Google Analytics or Adobe Analytics provide insights into website performance and user behavior, helping you make data-driven decisions.

Management 121

Management eCommerce CRM User-Generated 121

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Dig deeper: Half of ecommerce brands lack the support to scale personalization effectively What does it cost to deliver one personalized email? for those with a lower emphasis on personalization.

Transform 97

Transform Price CMO eCommerce 97

Martech

APRIL 10, 2025

For ecommerce retailers, the impact depends on how users search. Today, AI is driving another major transformation in how users interact with the web, and you can’t afford to ignore its impact on your websites traffic. ” In that case, there’s no need to worry. AI has simply become a lead generator for you.

Transform 135

Transform User-Generated Analytics Retail 135

Hubspot Marketing

JULY 16, 2024

did for an ecommerce client he worked with. “ He told me that after implementing this strategy, the ecommerce company saw a 37% increase in organic traffic within four months. transformed their client’s user experience and significantly improved the site's performance metrics. Analyze your competitors’ content.

SEO 139

SEO User-Generated Transform eCommerce 139

Orbit Media Studios

JUNE 24, 2025

That means putting a checkbox on webinar registrations or eCommerce checkout forms (unchecked please). Email, unlike search and social, is owned by you. You control it. Big tech isn’t between you and your audience. They get to choose what they sign up for and what they skip.

Law 111

Law Transform Whitepaper CMO 111

Customers.ai

DECEMBER 31, 2024

Capturing even a small portion of these anonymous users can transform your ROI. For instance, ecommerce brands using real-time personalization have reported a 20% increase in conversion rates by tailoring content to individual visitors. And thats just the starting point.

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketers 98