Sprout Social
NOVEMBER 28, 2022
Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them.
Businesses Grow
NOVEMBER 28, 2022
About a year ago (or was it ten?), I launched a crypto-backed creator token called $RISE, an exciting foray into the new world of Web3. A few months after launch, my creator community was one of the most valuable in the world, with a valuation over $1 million. Today the project has been abandoned, people lost a bunch of money, and the coin is gone. I learned that Web3 still has a long way to go.
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Hootsuite
NOVEMBER 28, 2022
There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social media.
Martech
NOVEMBER 28, 2022
Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Last year companies used an average of 10 different sources. That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
NOVEMBER 28, 2022
Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world. According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022.
Martech
NOVEMBER 28, 2022
Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 28, 2022
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede.
Search Engine Journal
NOVEMBER 28, 2022
How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal.
Social Media Examiner
NOVEMBER 28, 2022
Want more people on your email list? Wish you could use Instagram to turn your followers into email subscribers? In this article, you’ll discover seven ways to use Instagram to generate email signups. 4 Ways to Grow Your Email List on Instagram Using Organic Tactics Instagram and Meta Business Suite have several tools for generating […]. The post How to Grow Your Email List With Instagram appeared first on Social Media Examiner.
Content Marketing Institute
NOVEMBER 28, 2022
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Practical eCommerce - Marketing
NOVEMBER 28, 2022
Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing. The post 18 Alternatives to Twitter appeared first on Practical Ecommerce.
Search Engine Roundtable
NOVEMBER 28, 2022
For the past several weekends, I've been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the Thanksgiving holiday in the US and I did see some signs of a possible Google Search ranking algorithm update - but truth is, it is unlikely that Google pushed something out on a Friday of Thanksgiving.
Buffer Marketing
NOVEMBER 28, 2022
Like many small business owners, I launched my boutique as a one-woman show. The Flourish Market was just a fashion truck at the time, so it was manageable for me—and eventually some hourly staff—to take it to events, ship online orders, and market the burgeoning business. When we opened our first brick-and-mortar store 13 months later, everything changed.
Hubspot Marketing
NOVEMBER 28, 2022
Wouldn’t it be nice if customer data management were easy? Are you longing for a world where your contact’s email, conversion date, and who on your team spoke with them last are readily accessible? If that’s the case, you’re not alone. Managing customer data can get messy, especially if your business uses multiple apps. However, putting your customer data in order is easier than you think, even if it is in a state of chaos.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
NOVEMBER 28, 2022
Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies To Try First appeared first on Search Engine Journal.
Marketing Insider Group
NOVEMBER 28, 2022
Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing. And to some people, marketing just equates to lying. Marketing has a marketing problem.
Search Engine Journal
NOVEMBER 28, 2022
Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best Rank Tracker For Your SEO Needs appeared first on Search Engine Journal.
SMA Marketing
NOVEMBER 28, 2022
Google Business optimization should be a high priority for Local SEO. While this seems like something that would only apply to local businesses, that's not entirely true. It's important that you have your entities fully optimized, whether it be in the knowledge panel, in the Google Business Profile, or on your website. Video Transcript: What is a Google Business Profile?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Zumvu
NOVEMBER 28, 2022
Social media has become an indispensable part of our lives. Especially for those working in the marketing field, social media has become as important as having an actual phone.
Power Digital Marketing
NOVEMBER 28, 2022
According to a research study from Nielsen and Meta , there are four key levers for driving media impact. These are: Creative. Frequency. Campaign duration. Reach. The study looked at three years of Media Mix Modeling (MMM) across a range of consumer packaged goods (CPG) brands, analyzing the incremental effect Facebook ads had on total business revenue.
Quikly
NOVEMBER 28, 2022
Consumers are complex creatures. Luckily for marketers, there’s a field of study designed to help consumer-facing brands better interact with their audiences. It’s known as consumer psychology, and it comes with a fair share of benefits.
Sachs Marketing Group
NOVEMBER 28, 2022
How much does it cost to advertise on facebook? Facebook is still the number one destination for social media users and advertisers. Despite other platforms like Instagram and TikTok seeing significant growth, nearly 2 billion users still log into Facebook monthly. And this gives businesses access to a huge, diverse audience that they can target with their ads.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
NOVEMBER 28, 2022
Whatever SEO tool you're using, understand what it's best used for and discern which one you believe when running an analysis. The post Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 28, 2022
Google's Search Liaison, Danny Sullivan, said there is no such thing as an SEO compliance score from Google. He said instead think about avoiding technical errors, don't spam, and use best practices for your content.
Search Engine Journal
NOVEMBER 28, 2022
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal.
Marketing Insider Group
NOVEMBER 28, 2022
Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. So how can you guarantee your content is optimized for conversion? There’s several marketing techniques that will help enhance the quality of your content and land your blog post on the first page of search engines.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
NOVEMBER 28, 2022
The other day, I covered a poll that showed about half of SEOs still use guest posting for SEO purposes. Then a few days later, an SEO asked John Mueller about something and John told him that the guest post links should be nofollowed, and the SEO was shocked.
Search Engine Land
NOVEMBER 28, 2022
Microsoft is looking to double its ad business from $10 billion a year to $20 billion in revenue. Leadership didn’t specify a timeframe, but if their goal is reached, it will become the sixth-largest digital ad seller worldwide. Microsoft’s multiple ad properties. Microsoft’s ad properties include Bing search, Xbox, MSN and many other websites that use Xandr to sell digital ads.
Search Engine Journal
NOVEMBER 28, 2022
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares Vision For “Twitter 2.0” appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 28, 2022
Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Previously, Twitter advertisers were able to optimize campaigns to focus on clicks, site visits, and conversions.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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