Hubspot Marketing
DECEMBER 14, 2022
Whether you're completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization. This post gathers best practices for process documentation. Here, you’ll learn: What is process documentation?
Buffer Marketing
DECEMBER 14, 2022
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.
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Content Marketing Institute
DECEMBER 14, 2022
Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.
Search Engine Roundtable
DECEMBER 14, 2022
Google's John Mueller repeated it, the time spent on a page by your users is not a factor Google uses for ranking. Time spent on the page is not a Google ranking factor, he said, "It doesn't," meaning Google doesn't care about time spent on the page for ranking purposes.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
DECEMBER 14, 2022
The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides.
Hootsuite
DECEMBER 14, 2022
Are you using Instagram alt text? If not, you should be. Alt text , or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. And it’s especially important when it comes to reaching new audiences. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
DECEMBER 14, 2022
Understand success and fail signals, as well as how to establish them for your brand. The post How To Understand If A PPC Test Is A Failure appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 14, 2022
John Mueller of Google said in a post on Reddit that disallowing Googlebot to crawl your site would not immediately lead to the site being deindexed. He added that "it would take quite some time for the whole site to drop out," and the home page may not be dropped at all.
Search Engine Journal
DECEMBER 14, 2022
This free Google Ads budget script will help you to save time and money. The post If Time Is Money, This Free Google Ads Budget Script Is Priceless appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 14, 2022
Google has launched a new visual elements of Google Search gallery that documents some of the more popular search features in Google Search. Now we no longer have to guess or make up names for some of the Google Search features.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
DECEMBER 14, 2022
With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. There appears to be a savior in the form of server-side measurement. However, not all stakeholders are aligned on what this tracking technique really brings to the table. And often, when people talk about server-side, they mean different things.
Search Engine Roundtable
DECEMBER 14, 2022
I always wondered why Google had status dashboards for hundreds of other products across Gmail, Drive, Google Ads, etc., but not for Google Search - its most important product/service. But that all changed today when Google launched its Google Search Status Dashboard report.
Martech
DECEMBER 14, 2022
The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. Campaign reporting is enhanced by an improved “influenced contacts” metric. gaining actionable insights from calls is easier with more specific clipping.
Search Engine Journal
DECEMBER 14, 2022
Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out and will finish within two weeks. . The post Google December 2022 Link Spam Update Rolling Out Now appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
DECEMBER 14, 2022
Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. Fortunately, there is a solution — one that resides entirely in MOps itself. And what is that solution? “Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence compa
Search Engine Roundtable
DECEMBER 14, 2022
Gary Illyes from Google said on LinkedIn that if your server returns a 500/503 HTTP status code for an extended period of time for your robots.txt file, then Google may remove your site completely from Google Search.
Search Engine Land
DECEMBER 14, 2022
Just when you thought the Google Search updates were done for the year, Google has rolled out a December 2022 link spam update. This update will take about two weeks to roll out and is a global update. What Google said. Google wrote , “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out.
Search Engine Journal
DECEMBER 14, 2022
In response to a spike in searches for "cost of living," Google is updating search results with quick access to helpful resources. The post Google Helps Searchers Find Cost Of Living Assistance appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
DECEMBER 14, 2022
There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Average engagement time per session. Conversions. New users. Views. Total revenue. Why we care. You can find the Landing page report in the Engagement topic in the left navigation of your dashboard.
Search Engine Roundtable
DECEMBER 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has posted a page that documents the visual elements of the Google Search results page.
CMO Network
DECEMBER 14, 2022
For the last four years, around this time, I compile a set of customer experience-related predictions for the coming year. This is the latest edition.
Sprout Social
DECEMBER 14, 2022
Social media customer service has become a consumer staple. There’s no going back on it now. Say goodbye to the era of phone queues or endless email chains. Today’s consumers are commenting, tagging and sending direct messages. Immediate and accessible, social media provides a much-needed direct line between buyers and businesses. Of course, what streamlines work on the consumer’s end can create some internal confusion if processes don’t adapt to keep up.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Industrial Marketer
DECEMBER 14, 2022
Imagine if you could put up an advertisement on a billboard and, within a day, know if people driving by liked the ad and were interested in its message. That would be some rich data, wouldn’t it? The fact, is you can do something like that via social media advertising. Since we focus on manufacturing. Read more » The post Social Media Advertising for Manufacturers appeared first on Industrial Marketer.
Zumvu
DECEMBER 14, 2022
Only 10% of companies gain financial benefits from adopting artificial intelligence. We’ve started with shocking statistics.
Industrial Marketer
DECEMBER 14, 2022
Why is a B2B content strategy necessary? The answer begins with the assertion that B2B marketing is just as important as B2C marketing. That’s because businesses are not self-sustained. Let’s take a clothing business as our example. It needs sheets of cloth as the material for creating outfits and dresses. This cloth is provided by. Read more » The post 3 Principles for Creating an Effective B2B Content Strategy appeared first on Industrial Marketer.
Neil Patel
DECEMBER 14, 2022
As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). As always, I’ve got some stats to back this up. According to Baynard, just 15 percent of the 71 top-grossing websites in the United States and Europe have a good product page UX.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
ConsumerTalk
DECEMBER 14, 2022
Corporate responsibility programs are more important than ever. According to Harvard Business School , 77% of consumers say they want to buy products from companies that are committed to a greater good. 73% of investors also said they make some of their investment decisions based on companies' efforts to improve society and the environment.
Quikly
DECEMBER 14, 2022
Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.
Litmus
DECEMBER 14, 2022
Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails. How do you know what to send, to whom, and when? We’ve tried just about every welcome and onboarding email idea you can think of in the six years I’ve been at Litmus.
Search Engine Land
DECEMBER 14, 2022
Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google Search status dashboard. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which imp
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