Set Up
JULY 3, 2023
This blog was written by Set up ’s Business Development Manager, Evan Rosenthal. Last week, the Cannes Lions International Festival of Creativity convened and awarded various awards to great advertising campaigns across a few categories. Cannes Lions was criticized in recent years for focusing on campaigns that tackle societal issues and not recognizing the more traditional campaigns with big brands.
Marketing Insider Group
JULY 3, 2023
Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant.
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Social Media Examiner
JULY 3, 2023
Want to use more social proof in your marketing? Wondering how to share and promote testimonials on Instagram? In this article, you’ll discover how to use Instagram posts, reels, and stories to share real use cases from genuine customers. Why Customer Success Stories Matter for Marketers Curious how important customer testimonials really are to your […] The post How to Use Customer Success Stories on Instagram appeared first on Social Media Examiner.
Search Engine Journal
JULY 3, 2023
Google's updated privacy policy allows the company to scrape public data to improve its AI models. The post Google Updates Privacy Policy To Collect Public Data For AI Training appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Kevin Indig
JULY 3, 2023
GA4 has rolled out, and Google officially retired Universal Analytics - holy smokes! If you’re like me and millions of other marketers out there, you probably don’t fully get GA4 yet. Because how could you? It’s complex! Google’s documentation is clunky. It would’ve taken me hours to figure out how to even create events in GA4.
Buffer Marketing
JULY 3, 2023
When did you last pay attention to a generic brand video that wasn’t for research purposes? If you’re anything like me, there are so many things fighting for your attention online that you have to be highly selective about what you give precious minutes, and those videos usually don’t make the cut. Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JULY 3, 2023
Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 7 questions to ask when comparing Buffer and Sprout Social 1.
Search Engine Journal
JULY 3, 2023
OpenAI sued for alleged copyright, privacy breaches; outcomes could impact AI rules. The post ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations appeared first on Search Engine Journal.
Practical eCommerce - Marketing
JULY 3, 2023
Advertising on the Amazon Marketplace was among the first retail media networks. Many more have followed. The post Retail Media Networks: Promise or Peril? appeared first on Practical Ecommerce.
Martech
JULY 3, 2023
The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating your first-party customer data. Since CDPs depend on how you collect your customer data, marketers need to put some work in on the front end to reap the full benefits of the tool.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Rock Content
JULY 3, 2023
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highlights I enthusiastically included was “Our content is improving alongside the improved quality of our briefs.” I was comfortable with that statement until our CMO asked, “How are we determining this? Which criteria are we using to “measure” quality of content creation ?
Search Engine Land
JULY 3, 2023
With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills and roles.
Search Engine Journal
JULY 3, 2023
Reap the benefits of AI-powered digital marketing, especially when dealing with multiple channels and increasingly tech-savvy customers. The post How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing? appeared first on Search Engine Journal.
Search Engine Land
JULY 3, 2023
If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may also be asked to contribute internally to the growth of your organization or department (like helping out on a proposal).
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Digital Marketer
JULY 3, 2023
Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting. You’re always reacting, never planning. You’re always behind, never ahead.
CMO Network
JULY 3, 2023
In order to explore the game-changing potential of the Vision Pro we need to first look at Apple's strategic vision for the convergence of AI, AR, and spatial computing.
Search Engine Journal
JULY 3, 2023
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls For Search & Performance Max Campaigns appeared first on Search Engine Journal.
Vertical Response
JULY 3, 2023
In the highly competitive business landscape, savvy marketers or ambitious small business owners are always on the hunt for strategies to elevate customer satisfaction. The ultimate goal? To transform customers into fervent advocates for their brand. The task of accurately measuring customer loyalty and advocacy, however, can often be daunting. This is where the Net Promoter Score (NPS) comes into play.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
JULY 3, 2023
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association. The post Google Ads Liason Addresses AI In AMA Session appeared first on Search Engine Journal.
Zumvu
JULY 3, 2023
Use these social media writing tools to create engaging social media captions that get people to stop and read your content. They are easy to use for everyone.
Sachs Marketing Group
JULY 3, 2023
To improve your PPC ROI, focus on keyword optimization by using exact match and negative keywords. Employ ad extensions and ensure your ad copies include targeted keywords. Boost your Quality Score by creating relevant and valuable ads. Also, customize when your ads run, create targeted landing pages, and continuously track and optimize using data. Consider working with a PPC expert for specialized insights and strategies.
Lusha
JULY 3, 2023
Sales forecasting is one of the toughest parts of the job for sales leaders. You need to somehow predict revenue so you can do massively important things like allocate resources and come up with a strategy for growth. No pressure. Just like the weather, sales forecasts aren’t always totally accurate. There’s a lot that can change and go wrong along the way.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Use Insider
JULY 3, 2023
Customers today have little patience. If they run into friction at any point in their shopping journey, they know that another online retailer is just one click away. To compete within this chaotic eCommerce space, retailers need to focus on offering a seamless customer experience from start to finish. To discuss how prioritizing data hygiene coupled with a more modern tech stack will help retailers deliver a frictionless customer experience, Digital Commerce 360 spoke with Meyar Sheik, global p
Six & Flow
JULY 3, 2023
If you're looking to optimise your organisation's revenue operations, you're not alone. RevOps, or Revenue Operations, has become a buzzword in the business world recently. Yet, despite its sudden popularity, many people are still unsure what it means or how to implement RevOps successfully.
Businesses Grow
JULY 3, 2023
My speaking career was a journey with nerves! In the new episode of The Marketing Companion podcast, I made a public confession for the first time. In my early days as a public speaker, I would routinely lie to the audience. You see, I would become so nervous when I stood on a stage that my voice would shake. It was humiliating. Here I was, getting the chance (finally) to speak on a big stage and I was trembling.
Six & Flow
JULY 3, 2023
How to measure Sales Velocity? in this article we unpack measuring sales velocity and how measuring this revenue operations KPI offers insight into health.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
JULY 3, 2023
Many SEO professionals lean on “best practices” in their SEO efforts. But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.” Here’s why standard solutions don’t always apply to enterprise sites and what you can do instead. Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine going to the CEO (or anyone in senior leadership) and advising them, “We need to change our website to server-side rendering (SS
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