Set Up
JULY 3, 2023
This blog was written by Set up ’s Business Development Manager, Evan Rosenthal. Last week, the Cannes Lions International Festival of Creativity convened and awarded various awards to great advertising campaigns across a few categories. Cannes Lions was criticized in recent years for focusing on campaigns that tackle societal issues and not recognizing the more traditional campaigns with big brands.
Search Engine Journal
JULY 3, 2023
Google's updated privacy policy allows the company to scrape public data to improve its AI models. The post Google Updates Privacy Policy To Collect Public Data For AI Training appeared first on Search Engine Journal.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kevin Indig
JULY 3, 2023
GA4 has rolled out, and Google officially retired Universal Analytics - holy smokes! If you’re like me and millions of other marketers out there, you probably don’t fully get GA4 yet. Because how could you? It’s complex! Google’s documentation is clunky. It would’ve taken me hours to figure out how to even create events in GA4.
Search Engine Journal
JULY 3, 2023
OpenAI sued for alleged copyright, privacy breaches; outcomes could impact AI rules. The post ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Businesses Grow
JULY 3, 2023
My speaking career was a journey with nerves! In the new episode of The Marketing Companion podcast, I made a public confession for the first time. In my early days as a public speaker, I would routinely lie to the audience. You see, I would become so nervous when I stood on a stage that my voice would shake. It was humiliating. Here I was, getting the chance (finally) to speak on a big stage and I was trembling.
Marketing Insider Group
JULY 3, 2023
Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JULY 3, 2023
When did you last pay attention to a generic brand video that wasn’t for research purposes? If you’re anything like me, there are so many things fighting for your attention online that you have to be highly selective about what you give precious minutes, and those videos usually don’t make the cut. Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video.
Search Engine Land
JULY 3, 2023
If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may also be asked to contribute internally to the growth of your organization or department (like helping out on a proposal).
Rock Content
JULY 3, 2023
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highlights I enthusiastically included was “Our content is improving alongside the improved quality of our briefs.” I was comfortable with that statement until our CMO asked, “How are we determining this? Which criteria are we using to “measure” quality of content creation ?
Search Engine Journal
JULY 3, 2023
Reap the benefits of AI-powered digital marketing, especially when dealing with multiple channels and increasingly tech-savvy customers. The post How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing? appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
JULY 3, 2023
Want to use more social proof in your marketing? Wondering how to share and promote testimonials on Instagram? In this article, you’ll discover how to use Instagram posts, reels, and stories to share real use cases from genuine customers. Why Customer Success Stories Matter for Marketers Curious how important customer testimonials really are to your […] The post How to Use Customer Success Stories on Instagram appeared first on Social Media Examiner.
Digital Marketer
JULY 3, 2023
Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting. You’re always reacting, never planning. You’re always behind, never ahead.
CMO Network
JULY 3, 2023
In order to explore the game-changing potential of the Vision Pro we need to first look at Apple's strategic vision for the convergence of AI, AR, and spatial computing.
Practical eCommerce - Marketing
JULY 3, 2023
Advertising on the Amazon Marketplace was among the first retail media networks. Many more have followed. The post Retail Media Networks: Promise or Peril? appeared first on Practical Ecommerce.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JULY 3, 2023
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls For Search & Performance Max Campaigns appeared first on Search Engine Journal.
Search Engine Land
JULY 3, 2023
Many SEO professionals lean on “best practices” in their SEO efforts. But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.” Here’s why standard solutions don’t always apply to enterprise sites and what you can do instead. Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine going to the CEO (or anyone in senior leadership) and advising them, “We need to change our website to server-side rendering (SS
Search Engine Journal
JULY 3, 2023
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association. The post Google Ads Liason Addresses AI In AMA Session appeared first on Search Engine Journal.
Vertical Response
JULY 3, 2023
In the highly competitive business landscape, savvy marketers or ambitious small business owners are always on the hunt for strategies to elevate customer satisfaction. The ultimate goal? To transform customers into fervent advocates for their brand. The task of accurately measuring customer loyalty and advocacy, however, can often be daunting. This is where the Net Promoter Score (NPS) comes into play.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ariyh
JULY 3, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 20,061(!!!) evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… beCreatives Need to edit many videos for yourself or clients? You know how time-consuming it can be. That’s where beCreatives comes in.
Sachs Marketing Group
JULY 3, 2023
To improve your PPC ROI, focus on keyword optimization by using exact match and negative keywords. Employ ad extensions and ensure your ad copies include targeted keywords. Boost your Quality Score by creating relevant and valuable ads. Also, customize when your ads run, create targeted landing pages, and continuously track and optimize using data. Consider working with a PPC expert for specialized insights and strategies.
Use Insider
JULY 3, 2023
Customers today have little patience. If they run into friction at any point in their shopping journey, they know that another online retailer is just one click away. To compete within this chaotic eCommerce space, retailers need to focus on offering a seamless customer experience from start to finish. To discuss how prioritizing data hygiene coupled with a more modern tech stack will help retailers deliver a frictionless customer experience, Digital Commerce 360 spoke with Meyar Sheik, global p
Six & Flow
JULY 3, 2023
If you're looking to optimise your organisation's revenue operations, you're not alone. RevOps, or Revenue Operations, has become a buzzword in the business world recently. Yet, despite its sudden popularity, many people are still unsure what it means or how to implement RevOps successfully.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zumvu
JULY 3, 2023
Use these social media writing tools to create engaging social media captions that get people to stop and read your content. They are easy to use for everyone.
Six & Flow
JULY 3, 2023
How to measure Sales Velocity? in this article we unpack measuring sales velocity and how measuring this revenue operations KPI offers insight into health.
Martech
JULY 3, 2023
Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Brands were working on transformative GTM efforts pre-pandemic. But then many of them, including startups, simply redlined through the crisis at maximum speed. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.
Buffer Marketing
JULY 3, 2023
Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 7 questions to ask when comparing Buffer and Sprout Social 1.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JULY 3, 2023
The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating your first-party customer data. Since CDPs depend on how you collect your customer data, marketers need to put some work in on the front end to reap the full benefits of the tool.
Expert insights. Personalized for you.
59 
Let's personalize your content