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Did you miss the latest changes to TikTok? Wondering which new features are important to marketers? In this article, we explore updates from TikTok that matter for marketers. #1: TikTok Tools TikTok AI-Powered Scripting Tool TikTok recently added an AI-powered scripting tool in the Creative Center to help marketers develop better video ads. Based on […] The post TikTok Updates Marketers Need to Know appeared first on Social Media Examiner.
Improving sales skills is crucial for any professional looking to excel in their career. In a competitive market, staying ahead requires continuous learning and development. That's where HubSpot Academy comes in. Sales professionals of all levels can gain expert knowledge to enhance their sales skills for free. Whether starting as a beginner or looking to fine-tune your existing skills, HubSpot Academy is the platform for you.
Social media streams are crowded, fast-flowing and very very competitive. As social networks pull back on organic reach, showing up is hard and getting attention is even harder. So how can you stand out on social? Marketers that go big are doing better. And the one way to go bigger than anyone else is to upgrade your content to maximum power. That’s social media video.
Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. It’s kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite’s CEO, Irina Novoselsky, took the stage at Collision 2023, where she did an insight-packed Q&A with Evan Hansen, Co-founder and Editor-in-chief of Meteor. The first question Evan asked Irina: how are you finding the new gig? It took her about a millisecond to share that becoming a social CEO has been a seamless fit taking pressure off the need to defend the amount of time she spends scrolling through social media when she opens her eyes in the morning—which she admits to being 30 m
If you’re serious about getting your products, services, and business found these days, knowing the ins and outs of solid search engine optimization (SEO) isn’t just a good idea. It’s an absolute must. After all, even local consumers who prefer to do their buying in person use the internet to research their purchasing decisions and evaluate their available options these days.
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “ Experience ” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes the importance of including relevant first-hand experience with any subject matter.
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “ Experience ” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes the importance of including relevant first-hand experience with any subject matter.
Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level. Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced.
AI may sound like a new tech trend, but it's actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time? To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. We then compared that data to our 2023 State of AI Survey, in which we surveyed 1,350+ business professionals.
Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. Would you be more likely to take advantage of the deal compared to a generic email blast? If you’re like most consumers today, the answer is a resounding “yes!” In this ever-evolving digital landscape, text messaging has proven to be the rising star among communication channels.
Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience? Fortunately, this article has simple tips and excellent examples to help you get started. What is an explainer video? An explainer video is a short video that communicates how something works in a simple way to its target audience.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Win new clients with comprehensive SEO audits. Learn the step-by-step guide to impress prospects and boost your agency's success in 2023. The post How To Perform An SEO Audit That Actually Helps You Win Clients appeared first on Search Engine Journal.
In today’s overcrowded social media world, learning how to create viral short videos is a great idea. Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. And that’s not all. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. No wonder, 33% of marketers plan to invest more in short-form video content than any other type of social media strategy in 2023.
Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. DOOH is one of a range of channels across which Basis users can buy inventory and execute campaigns. Basis and Vistar Media.
Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant tool for measuring website performance and user behavior.
Wondering how to identify and reach the right prospects and decision-makers on LinkedIn? Want to bridge marketing and sales activities to nurture and convert more leads on LinkedIn? In this article, you’ll discover a framework for using LinkedIn Sales Navigator to improve customer acquisition. Why Marketers Should Master LinkedIn Sales Navigator For B2B social media […] The post How to Use LinkedIn Sales Navigator to Improve Customer Acquisition appeared first on Social Media Examiner.
Artificial Intelligence (AI) is all the talk across various industries today—and there’s currently no shortage of speculation or articulated benefits in this space. While you may have already explored the capabilities of ChatGPT , Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency in another digital advertising task—there’s a variety of benefits you may not have tapped into, or even thought of yet.
Five months after launching was the first time my creator startup hit four-figures in earnings. This was all achieved while also running the operations for my family's traditional business as my nine-to-five. Deciding to launch this endeavor was a multi-year process of procrastination, fear, and doubt. The odds were stacked against me as I lacked time or funds.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right. The post How To Create A B2B Content Strategy For YouTube [Podcast] appeared first on Search Engine Journal.
Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. So, what really works? Here we give seven strategies to guide your online advertising.
Etsy is one of the prettiest marketplaces on the Internet, and your store is part of it. You’ve set up fantastic products for sale, captured them with eye-catching photographs, and you’re open for business. There’s just one critical element missing from this pretty picture. Customers. Here’s the dirty little secret about Etsy: 50% of the traffic comes from direct links outside the website.
Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration. Although the industry was given more than a year’s notice, many were not prepared for the sunset deadline and have been struggling to understand how to navigate GA4.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Stand out from the competition when pitching to enterprise companies when you keep these top 10 tips in mind. The post What You Need For The Big Pitch To Enterprise Companies appeared first on Search Engine Journal.
Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities and tarnished brand perception. In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, a
Are you ready to take your digital advertising campaigns to the next level? Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed to achieve outstanding outcomes.
Headlines are often more difficult to compose than an article's body copy. Fortunately, AI tools can help. The post AI Tools for Better Headlines appeared first on Practical Ecommerce.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team. Each step should align with your business goals for maximum effectiveness.
Here at Six & Flow, we're huge advocates of strategic workshops. In fact, we run them with most clients as part of our onboarding process. Whether you're jazzing up your marketing strategy, implementing HubSpot, mapping data or optimising your CRM portal, a strategic workshop is critical in driving alignment and scaling revenue growth. But what actually happens during our strategic workshops and what do you, as the client, get out of it?
Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs). Why we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration when marketers may be struggling creatively, highlight potential improvements to ad copy and can also help save time.
Anthropic launched Claude 2, an upgraded version of its conversational AI assistant, with improved reasoning, safety, coding skills, and file uploading capabilities in public beta. The post Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability appeared first on Search Engine Journal.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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