Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? Let’s find out! With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies. Creating a large advertising budget and developing a traditional outbound marketing effort to flood the market will not generate the intended leads or revenue.

Outbound Marketing 245

Outbound Marketing B2C Social Media Marketing Advertising 245

Jeff Bullas

FEBRUARY 15, 2023

When I first started receiving pocket money as a child, I got just 10 cents a week. As I grew older it rose to a staggering 50 cents. Finally, my allowance verged on almost millionaire levels at $1 every seven days. Nothing like a bit of passive income. Well, it wasn’t really passive as I had to wash the dishes and make my bed. According to recent research the average kid’s allowance per week today is a very specific $7.17.

Shoppers 249

Shoppers Affiliate Marketing Fashion Promotion 249

Search Engine Roundtable

FEBRUARY 15, 2023

Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Businesses Grow

FEBRUARY 15, 2023

Remarkably, over 10 years of The Marketing Companion podcast and hundreds of episodes, I have never covered marketing best practices for nonprofits! My friend Keith Jennings is the perfect person to break this cycle and bring us up to date on the nonprofit world. As vice president of community impact for Jackson Healthcare , Keith develops programs to help nonprofits adjust and thrive in a fast-changing world.

PR 133

PR Marketing Marketers Advertisers 133

Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. It helps the right people become your customers and makes it easy for them to buy from you again in the future. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process.

Management 131

Management CRM Telemarketing Inbound Marketing 131

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies. Creating a large advertising budget and developing a traditional outbound marketing effort to flood the market will not generate the intended leads or revenue.

Outbound Marketing 130

Outbound Marketing B2C Social Media Marketing Advertising 130

Content Marketing Institute

FEBRUARY 15, 2023

If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.

Branding 130

Branding Marketers Marketing 130

Search Engine Roundtable

FEBRUARY 15, 2023

When the new Microsoft Bing AI copilot was announced, and I reported about the changes to the Bing webmaster guidelines, Glenn Gabe also picked up on some potentially problematic language in the new Bing terms of service.

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Martech

FEBRUARY 15, 2023

Web3 is at that awkward moment when it is learning how to walk in a world that expects it to run. Like any new technology in its infancy, Web3 is babbling buzzwords—crypto, NFT, blockchain. The Web3 hype is tangible. This baby is growing up to be a doctor! The challenge for the digital marketer is to appreciate what the baby can do, when it grows up.

Fashion 129

Fashion New Technology Price Digital Marketing 129

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Sprout Social

FEBRUARY 15, 2023

It has been three years since what many media outlets described as “the racial reckoning of 2020.” This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Branding 128

Branding Customer Marketing Marketers 128

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Email Marketing 126

Email Marketing Transform eCommerce Customer Journey 126

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. But it’s tried and true. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more.

Branding 121

Branding Analytics Promotion Customer 121

Hubspot Marketing

FEBRUARY 15, 2023

The Super Bowl teaches us a lot about healthy competition each year — but we don't always see it play out on the football field. Some of the biggest game-day face-offs occur when the commentators send us to a commercial break. While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day.

Automobile 118

Automobile Food Entertainment Video Marketing 118

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Roundtable

FEBRUARY 15, 2023

The other week I spotted this Twitter thread where someone was able to ask Microsoft Bing AI chat what its codename is. In short, Bing AI responded that it was "Sydney." The back-and-forth interaction is very Westworld interaction-like, which is funny.

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Spiralytics

FEBRUARY 15, 2023

Gone are the days when search engines considered your blog posts as stand-alone pieces, independent of the other content on your site. Several algorithms rolled out by search giants like Google now favors websites showing topical expertise on a range of relevant topics. Given that the average person needs to interact with a business 7 times before converting, your content must provide comprehensive answers to several related queries all in one place.

SEO 114

SEO eBook Promotion Content Marketing 114

Search Engine Roundtable

FEBRUARY 15, 2023

Just a PSA, Google is fully deprecating the legacy Google My Business API on February 20, 2023 - this coming Monday. This is not new, most of those using the old API had most of its features deprecated now and we reported about this last year. But now the remainder of the features are fully going offline this coming Monday.

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Buffer Marketing

FEBRUARY 15, 2023

I’m probably not alone in dreaming about having an assistant to help me out with posting on social media. Someone to bounce ideas off, someone to help me write updates, even someone to translate my posts. I’ve imagined this assistant styling my posts in specific ways to help me boost my engagement on social and grow my audience online.

User-Generated 111

User-Generated Price Product Branding 111

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to tell definitively, a few themes have emerged.

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Martech

FEBRUARY 15, 2023

The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Its marketing team knows what it takes to keep customers engaged throughout their lifetime. Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more.

Customer 109

Customer Whitepaper Marketers Marketing 109

Search Engine Roundtable

FEBRUARY 15, 2023

Last night, Google Ads started to suspend and mass disapprove Google Ads and Google Merchant Center campaigns. There are numerous reports of this issue starting around 4 pm ET on Tuesday, February 14th.

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Search Engine Journal

FEBRUARY 15, 2023

With YouTube Shorts monetization, how much money can creators make compared to the TikTok Creator Fund? Here are the differences. The post YouTube Shorts Monetization: How It Compares To TikTok appeared first on Search Engine Journal.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Roundtable

FEBRUARY 15, 2023

Here is a recap of what happened in the search forums today.

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AWeber

FEBRUARY 15, 2023

Picture this: you're rushing to meet a deadline to send your newsletter. You’ve got your content written and your audience is waiting to hear from you but the thought of manually dragging-and-dropping multiple images, buttons, and text elements is making your head spin. You need help, and fast. Look no further. With Link Previews, you have the ability to turn a simple URL into a block of well-designed, linked-up content, a video thumbnail, a cta button, or hyperlinked text, with just a single cl

Transform 105

Transform Product Email Marketing Marketers 105

Search Engine Land

FEBRUARY 15, 2023

Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make links crawlable but also: Anchor text placements How to write good anchor text Internal links within your content External links from other sites Crawlable links The first section is very similar to the original document, which you can see on the Wayback Machine.

SEO 104

SEO Management Place 104

ConsumerTalk

FEBRUARY 15, 2023

Millennials and Gen Z account for more than $600 billion in retail sales, so these are crowds you want to engage with. It takes some know-how to get younger consumers to engage with your brand when you're not part of that generation, but it can be done if you make the effort to learn what makes Gen Z tick.

Gen Z 98

Gen Z Branding Millennials Retail 98

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Land

FEBRUARY 15, 2023

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level. Previously, the Data quality icon appeared at the top of the Reporting snapshot report and the overview reports. However, different messages can apply to different cards.

Analytics 97

Analytics Advertising Advertisers 97

Search Engine Journal

FEBRUARY 15, 2023

Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. Here are five reasons why. The post Google’s John Mueller Cautions Against Keyword-Rich Domains appeared first on Search Engine Journal.

SEO 97

SEO 97

Search Engine Land

FEBRUARY 15, 2023

Are Facebook ads still working in 2023? That’s the question everyone keeps asking and I’m excited to say – yes, absolutely! Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years.

Advertising 97

Advertising Advertisers User-Generated eCommerce 97

CMO Network

FEBRUARY 15, 2023

Our culture is constantly changing.

CMO 96

CMO 96

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform