Content Marketing Institute
JUNE 27, 2023
Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
Aspiration Marketing
JUNE 27, 2023
With the rapid advancement of artificial intelligence (AI), the content marketing landscape is undergoing a profound transformation. AI offers unparalleled opportunities for content marketers, from analyzing vast amounts of data to generate compelling ideas to automating content creation and optimizing for search engine visibility. Join us as we unravel how AI reshapes the content marketing landscape and drives unprecedented results.
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Sprout Social
JUNE 27, 2023
There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.
Buffer Marketing
JUNE 27, 2023
Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. Some are so recent they’re not even at the beta testing stage yet. It may be overwhelming trying to navigate the list, but thankfully, I’ve been keeping up with them and have noted five that you may want to keep your eye on.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JUNE 27, 2023
Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked. In this comprehensive guide, we'll share everything you need to know about resume headlines, from what they are to how to craft the perfect one.
Social Media Examiner
JUNE 27, 2023
Do you use LinkedIn to find potential customers? Want to make sure you’re reaching out to the right people? In this article, you’ll discover how to use native LinkedIn tools to research potential customers on LinkedIn. Why Lead Qualification Matters on LinkedIn For B2B marketers, LinkedIn is a key platform for lead generation. Whether you […] The post How to Qualify Leads on LinkedIn appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
JUNE 27, 2023
An effective prompt is the first step in benefitting from ChatGPT. That's the challenge — an effective prompt. The post 10 Tools for ChatGPT Prompt Ideas appeared first on Practical Ecommerce.
Hootsuite
JUNE 27, 2023
Wouldn’t it be nice if you could wave a magic wand and have your social media marketing done for you? You can! Well, kind of. Realtors just need to invest in real estate social media automation to make it happen. Granted, you have to do a tiny bit of work, but we can help. In this blog, we’ll cover the benefits of social media automation for real estate agents.
CMO Network
JUNE 27, 2023
At the Cannes Lions International Festival of Creativity, there was sure to be some utterance of the phrase AI in a keynote speech, on a panel, or in discussion over rosé.
Social Media Examiner
JUNE 27, 2023
Struggling to keep up with the changes from Facebook? Looking for a summary of important updates that matter to marketers? In this article, we explore changes from Facebook that matter for marketers. #1: Facebook Reels Creation Tools Reels have been a big part of Instagram for some time now, but for the first time, we’re […] The post Facebook Updates That Impact Marketers appeared first on Social Media Examiner.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Backlinko
JUNE 27, 2023
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research —the process of uncovering keywords and search terms—can only take you so far. You need to conduct keyword analysis to narrow your selection down to the most relevant and profitable terms. You can perform keyword analysis by looking at the difficulty, monthly search volume, the search intent behind the query, and conversion potential of individ
Martech
JUNE 27, 2023
It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. While GA4 is a powerful tool with a great price point (the standard version, at least, is free), it may not be for you.
AWeber
JUNE 27, 2023
Landing pages play a pivotal role in driving successful campaigns, they let you simplify your message while keeping your customer focused on a desired action. In today's fast-paced digital landscape, where capturing attention and driving conversions is more challenging than ever, the strategic use of landing pages has become a necessity for businesses and marketers alike.
Search Engine Journal
JUNE 27, 2023
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
JUNE 27, 2023
A new partnership between Nvidia and Snowflake will let companies build generative A I assistants trained on their own data. What it does. Nvidia is providing Snowflake’s customers with GPU-accelerated computing and its foundational large language model (LLM), called NeMo. The customers can use this with their own proprietary business data to develop LLMs for advanced generative AI services such as chatbots, search and summarization.
Rock Content
JUNE 27, 2023
Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do we do extensive research and share new insights on these issues on a regular basis, but such tactics are also at the heart of our very own marketing efforts. For a long time, our SEO focus was centered on increasing traffic in order to increase brand awareness and position ourselves as an expert in the marketing and content communities.
Martech
JUNE 27, 2023
While AI can assist in drafting marketing materials and offering prompt responses to customer inquiries, its capabilities extend far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act upon real-time insights and deliver personalized experiences on a large scale. Register and attend “Reshape Your Marketing with GPT,” presented by Salesforce.
Search Engine Journal
JUNE 27, 2023
Google Analytics 4 integrates with AMP; updates enable data collection, but limitations remain. The post Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP) appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
JUNE 27, 2023
While AI can assist in drafting marketing materials and offering prompt responses to customer inquiries, its capabilities extend far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act upon real-time insights and deliver personalized experiences on a large scale. Register and attend “Reshape Your Marketing with GPT,” presented by Salesforce.
Search Engine Journal
JUNE 27, 2023
As OpenAI aims to bring the total of ChatGPT plugins to over 1,000, we've compiled a list of the most useful plugins for content marketing. The post 60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store appeared first on Search Engine Journal.
Search Engine Land
JUNE 27, 2023
Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? Fundamentally different from UA, GA4 requires you to learn a new way of tracking data and new interfaces.
CMO Network
JUNE 27, 2023
Join us in Cannes for the live launch of the Forbes World’s Most Influential CMOs list, and the 2nd class induction of the Forbes CMO Hall of Fame.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
JUNE 27, 2023
Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind competitors. While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. PPC advertisers must embrace machine learning and feed it the right data to improve performance.
Whos Mailing What
JUNE 27, 2023
In this article, we explore some common issues to avoid when launching your direct mail campaign and how to ensure your message reaches your target audience effectively.
Search Engine Land
JUNE 27, 2023
Google Ads is investigating reports that marketers can’t access their campaigns’ latest data. The issue first started to affect advertisers on June 23 at 4:26 a.m. ET, according to Google. In response, Google Ads said in a statement today at 7:13 am ET that it is looking into the matter to try and find a solution, with an update expected shortly.
Whos Mailing What
JUNE 27, 2023
In this article, we explore some common issues to avoid when launching your direct mail campaign and how to ensure your message reaches your target audience effectively.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
JUNE 27, 2023
If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” And this doesn’t include the titles of four other sessions on related topics like “Revolutionize your PPC game with GPT.” Hey, I get it. Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends.
SmartBrief - Marketing
JUNE 27, 2023
Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness. Here are some of the top trends in B2B influencer marketing. Microinfluencers Influencer marketing has traditionally focused on partnering with high-profile celebrities or thought leaders with a massive following.
Search Engine Land
JUNE 27, 2023
Google has rolled out AMP support in Google Analytics 4 (GA4) for all publishers. If you’re still using AMP you will now be able to continue measuring your performance in the same way as Universal Analytics (UA) when the forced GA4 migration deadline arrives on Saturday. Why we care. Bringing this integration to GA4 allows for parity with Universal Analytics, helping publishers to make a seamless transition when UA is permanently retired this weekend.
Rock Content
JUNE 27, 2023
The holiday shopping season is almost upon us, which means it is time to start planning your digital marketing strategy for Black Friday and Cyber Monday. Sending out emails to your marketing list is an important component of any holiday sale weekend campaign. But how do you craft messages that get them opened — and what is the best way to catch the attention of your target buyers?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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