Search Engine Land
JUNE 21, 2023
Artificial intelligence (AI) is a well-known technology in SEO , as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. AI and machine learning (ML) now play a vital role in their core product offerings.
Aspiration Marketing
JUNE 21, 2023
Are you struggling to re-engage with potential customers who have abandoned your website or cart? Do you want to increase your conversion rates and boost your online sales? If so, consider using AI-powered retargeting in your online marketing strategy. AI-powered retargeting allows you to identify and target abandoned leads and customers with personalized ads that are more likely to convert them into buyers.
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Hubspot Marketing
JUNE 21, 2023
It's no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ; Facebook Live is the second-most popular live stream video platform in the U.S., and it's a valuable tool for forging an authentic and valuable connection with audiences. In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live?
Martech
JUNE 21, 2023
Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
David Meerman Scott
JUNE 21, 2023
For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.
Buffer Marketing
JUNE 21, 2023
YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JUNE 21, 2023
Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
Hootsuite
JUNE 21, 2023
Ever seen a trendy TikTok username that you wished was yours? Coming up with creative and catchy TikTok username ideas can be a brain-breaker. You want to be funny, cute, witty, smart, daring, cool, and edgy all at the same time. Lucky for you, our new TikTok username generator is here to help you conjure the perfect username for your TikTok account.
ConsumerTalk
JUNE 21, 2023
When creating new CPG products, timing is everything. If a product isn’t marketed at the right time in the right way, it could miss a crucial opening and fall flat when it finally appears. Often, by the time a product is developed and marketed ahead of a launch, peak demand is missed and sales are not as strong as they could have been. Few new products are successful in the marketplace over the long term, but marketing new products in the right way when the timing is correct can increase these c
Search Engine Land
JUNE 21, 2023
Google has launched a new report within Google Search Console to see how well you perform with the INP, Interaction to Next Paint, Core Web Vital metric. As a reminder, Interaction to Next Paint (INP) will replace First Input Delay (FID) as a metric for Core Web Vitals in March 2024. Google launched this new report today to allow site owners to prepare for the upcoming change.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JUNE 21, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space.
Search Engine Land
JUNE 21, 2023
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers can accurately measure their brand’s total sales both on and offline using Store Sales, helping them to better optimize bids for in-store reven
Hubspot Marketing
JUNE 21, 2023
Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? You might benefit from a functional resume. Luckily, this article closely examines everything you need to know about functional resumes, including what they are, when to use them, and the benefits they offer. So, whether you’re new in the workforce, changing careers, or have experienced some time unemployed, a functional resume can help you attract potential employers.
Search Engine Land
JUNE 21, 2023
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources start being introduced from July 1. Why we care: Advertisers will potentially need to take action depending on how their brands are impacted by the updates.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Influence & Co
JUNE 21, 2023
Content marketing and PR don’t have to be at odds. They can enrich and empower each other and marketers can use them in tandem to achieve their goals.
Search Engine Land
JUNE 21, 2023
Are you looking to get more leads for your business on Facebook ? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign. This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads.
Hootsuite
JUNE 21, 2023
We’ve all been there. Wide awake, late at night, tapping away at our screens, desperately trying to come up with good Instagram username ideas. It can be hard to think of something creative and unique, especially when you’re trying to make an impression on your followers. But what if we told you the perfect Instagram username ideas could be just a few clicks away?
Search Engine Land
JUNE 21, 2023
As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance but take time to complete. Fortunately, not every optimization has to be a weeks-long project.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
JUNE 21, 2023
Meta, TikTok, Snapchat and Pinterest have become popular platforms for many members of the LGBTQIAP+ community to express themselves, to share their identities, stories, experiences, and also to connect with others. There is no doubt that these brands have provided a space where people of the LGBTQIAP+ community can create content to address those concerns and show how pluralistic their experiences are, giving the chance for others to engage and connect with it.
Search Engine Land
JUNE 21, 2023
Every business owner wants to get positive reviews. But apart from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings. The “ New Business Guide to Google Reviews ” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search.
CMO Network
JUNE 21, 2023
Last week in New York, Salesforce unveiled its new Salesforce AI capabilities bringing together CRM, customer data, and generative AI. A brief analysis of Salesforce AI.
yorCMO
JUNE 21, 2023
Building a successful construction company is no easy task! Presidents in the construction industry face unique marketing challenges every day. From fierce competition to changing regulations, it's a tough road ahead The post 3 Common Marketing Challenges for Building Products Companies appeared first on yorCMO.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot Marketing
JUNE 21, 2023
Are you tired of wrestling with Excel spreadsheets? Perhaps you're looking for a more collaborative and user-friendly experience for your team. Using Google Sheets may be the answer to your frustrations. The cloud-based platform makes it easy to manage and organize data. You can also work collaboratively within the same interface you're used to with other Google products.
Duct Tape Marketing
JUNE 21, 2023
Scaling Your Business Without Adding Overhead: The Proven Strategy written by John Jantsch read more at Duct Tape Marketing Scaling is the business owner's dream, but it doesn't always work out the way they imagined. The reality is, growth and scale aren't the same thing. A lot of times, you might be growing your business, seeing more revenue, and attracting more customers.
Base.ai
JUNE 21, 2023
A guest post by 2023 TOP100 Winner Ann Kathryn Kelly, Global Advocacy Communications at Cisco What better validation that an organization is having a meaningful impact in their market—and more importantly, is being publicly recognized for that impact—than when the industry they’re in recognizes them with top honors for their thought leadership strategy and programming?
Sachs Marketing Group
JUNE 21, 2023
In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hootsuite
JUNE 21, 2023
FINRA is the Financial Industry Regulatory Authority. It’s a not-for-profit organization authorized by the U.S. government to oversee broker-dealers in the United States. They operate under the oversight of the Securities and Exchange Commission (SEC). FINRA’s overarching goals are to protect investors and ensure market integrity. The FINRA social media goals are the same.
Martech
JUNE 21, 2023
The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. Everyone’s ready for that, right? We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right?
Hootsuite
JUNE 21, 2023
Are you an aspiring social media manager or creator looking to showcase your work? Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. In this step-by-step guide, we’ll discuss how you can create an effective and jaw-dropping portfolio that will get you noticed by your dream collaborat
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