Mon.May 09, 2022

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Kartra Review 2022 (Seven-figure biz for $99/month?)

Dreamgrow

Last Updated on May 31, 2022 by Karl Welcome to my Kartra review 2022. You’re. Read more The post Kartra Review 2022 (Seven-figure biz for $99/month?) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

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The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]

Hubspot Marketing

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer.

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Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR

David Meerman Scott

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

PR 139
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How the Right SEO Plan Can Revive Website Rankings and Traffic

Content Marketing Institute

If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.

SEO 124
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How Brands Use NFTs for Marketing: Are They Really Worth The Hype?

Hubspot Marketing

According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work?

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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

May 1, National College Decision Day, is one of the biggest days in higher education admissions. The US deadline for college commitment is exciting, promising and a little stressful—the perfect precursor to the college experience. As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun.

Education 109
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How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z

Hubspot Marketing

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage "authentic" photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics).

Gen Z 105
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A statistical picture of the cost of digital advertising fraud

Martech

Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is being stolen. Advertising fraud is a widely known, widely ignored and very expensive fact. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!

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6 Image Optimization Tips From Google via @sejournal, @MattGSouthern

Search Engine Journal

In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. The post 6 Image Optimization Tips From Google appeared first on Search Engine Journal.

eCommerce 101
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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3 ways to optimize first-party data collection

Martech

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has changed, and our ability to learn about people is changing as well.” Industry experts have been well aware of the digital-first environment for years now.

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New Google Business Guidelines For Virtual Food Brands & Delivery-Only Businesses

Search Engine Roundtable

Google has added new local business profile guidelines for virtual food brands and delivery-only food brands. This would be for businesses that re-package a local restaurant's food but technically does not have its own location or business in that area. Kind of like MrBeast Burgers as Joy Hawkins explained.

Food 100
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Here’s how startups and small companies should build their marketing stacks

Martech

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. It would be nice to respond with “acquire these ten products, and then you’ll be all set,” but unfortunately, that’s not how marketing works.

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Google On Copying Your Own Content To Repurpose On Other Sites

Search Engine Roundtable

Google's John Mueller talked about how Google may perceive the practice of using your own content you already wrote on one site, and then copying it over to another site or two, with some tweaks to fit that site. Is this considered plagiarizing content? Is this doorway pages? Will the content do well?

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How HTTP/3 Helps Feed SEO’s Need For Speed via @sejournal, @williamjnye

Search Engine Journal

HTTP/3 is a significant step forward for the web – but what does it mean for your organization's SEO goals and strategy? The post How HTTP/3 Helps Feed SEO’s Need For Speed appeared first on Search Engine Journal.

SEO 99
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Google Toy Door Basketball Hoop

Search Engine Roundtable

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Google Shares Sneak Peek At New Advertising Features via @sejournal, @MattGSouthern

Search Engine Journal

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. The post Google Shares Sneak Peek At New Advertising Features appeared first on Search Engine Journal.

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Another Google Search Console Crawl Stats Data Gap

Search Engine Roundtable

Google Search Console's crawl stats report has a data gap, a missing day, of metrics again. This has happened numerous times, often this is fixed by itself after a few days. So I would check back in a few days - I doubt Google is missing data, it just has a processing issue and hopefully that processing will kick back in soon.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts via @sejournal, @gregjarboe

Search Engine Journal

Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here's what you may have missed. The post Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts appeared first on Search Engine Journal.

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Bing "See Results For" Search Feature On Left Side Bar

Search Engine Roundtable

Microsoft Bing is testing the "see results for" feature on the left hand side. The same place we saw the "on this page" feature that would jump you to the right part of the page. The "see results for" take you to a new query and do not keep you on the page.

Place 98
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Google: What to do About Spammy Links from “Malicious Domains” via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers a question about how to handle unwanted spammy backlinks. The post Google: What to do About Spammy Links from “Malicious Domains” appeared first on Search Engine Journal.

SEO 98
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Vlog #172: Lior Krolewicz On PPC Software & Issues With Google Ads Automation

Search Engine Roundtable

In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Is Google Okay With Multiple Variations of the Same Content? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller is asked if "plagiarizing" one's own content was okay. Mueller's response teaches a valuable lesson. The post Is Google Okay With Multiple Variations of the Same Content? appeared first on Search Engine Journal.

SEO 98
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Recap Of The Google Search Central Unconference 2022

Search Engine Roundtable

Google hosted the 2022 edition of the Search Central Virtual Unconference on April 27, making it the third global Google Unconference and fourth such event so far (counting the Japanese one that took place a few weeks earlier).

Place 98
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Cord cutting gains steam after 4% drop last year

Martech

Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. That’s up from 26% last year and about the same as in 2020, according to a new poll from YouGov. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million.

Price 98
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Everything You Need to Know About Whatsapp Business - How it can Boost Marketing

Zumvu

You may not always realize it, but there's a salesperson ready to talk you into buying something as soon as you walk into their store.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How to Fill Your Pipeline With Leads and Sales Using Instagram DM Automation

Many Chat

ManyChat hosted its second annual Instagram Summit in April 2022. Charlene Ormo, co-founder and CEO of After Click Media, shared a presentation that explained how to fill your pipeline with leads via Instagram DM Automation by ManyChat. . If you were a PowerPass holder at Instagram Summit, there’s still time to rewatch the on-demand sessions. If not, don’t worry; this article explores some of the tips she shared.

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Daily Search Forum Recap: May 9, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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John Varvatos Is A Master Storyteller

CMO Network

Best known as a designer, he’s also a serial entrepreneur and has founded several companies, including: The John Varvatos fashion brand, John Varvatos Records, Villa One tequila and his new clothing line, OTD.

Fashion 96