Mon.May 09, 2022

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Kartra Review 2022 (Seven-figure biz for $99/month?)

Dreamgrow

Last Updated on May 31, 2022 by Karl Welcome to my Kartra review 2022. You’re. Read more The post Kartra Review 2022 (Seven-figure biz for $99/month?) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

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The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]

Hubspot Marketing

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer.

Gen Z 145
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Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR

David Meerman Scott

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

PR 139
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How the Right SEO Plan Can Revive Website Rankings and Traffic

Content Marketing Institute

If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.

SEO 124
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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How Brands Use NFTs for Marketing: Are They Really Worth The Hype?

Hubspot Marketing

According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work?

Branding 116
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4 Questions for a Prospective PPC Agency

Practical eCommerce - Marketing

Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed. The post 4 Questions for a Prospective PPC Agency appeared first on Practical Ecommerce.

eCommerce 109

More Trending

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How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z

Hubspot Marketing

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage "authentic" photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics).

Gen Z 105
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A statistical picture of the cost of digital advertising fraud

Martech

Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is being stolen. Advertising fraud is a widely known, widely ignored and very expensive fact. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!

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6 Image Optimization Tips From Google via @sejournal, @MattGSouthern

Search Engine Journal

In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. The post 6 Image Optimization Tips From Google appeared first on Search Engine Journal.

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3 ways to optimize first-party data collection

Martech

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has changed, and our ability to learn about people is changing as well.” Industry experts have been well aware of the digital-first environment for years now.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Everything You Need to Know About Whatsapp Business - How it can Boost Marketing

Zumvu

You may not always realize it, but there's a salesperson ready to talk you into buying something as soon as you walk into their store.

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Here’s how startups and small companies should build their marketing stacks

Martech

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. It would be nice to respond with “acquire these ten products, and then you’ll be all set,” but unfortunately, that’s not how marketing works.

CRM 101
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Google Shares Sneak Peek At New Advertising Features via @sejournal, @MattGSouthern

Search Engine Journal

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. The post Google Shares Sneak Peek At New Advertising Features appeared first on Search Engine Journal.

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Cord cutting gains steam after 4% drop last year

Martech

Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. That’s up from 26% last year and about the same as in 2020, according to a new poll from YouGov. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million.

Price 98
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Is Google Okay With Multiple Variations of the Same Content? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller is asked if "plagiarizing" one's own content was okay. Mueller's response teaches a valuable lesson. The post Is Google Okay With Multiple Variations of the Same Content? appeared first on Search Engine Journal.

SEO 98
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How to Fill Your Pipeline With Leads and Sales Using Instagram DM Automation

Many Chat

ManyChat hosted its second annual Instagram Summit in April 2022. Charlene Ormo, co-founder and CEO of After Click Media, shared a presentation that explained how to fill your pipeline with leads via Instagram DM Automation by ManyChat. . If you were a PowerPass holder at Instagram Summit, there’s still time to rewatch the on-demand sessions. If not, don’t worry; this article explores some of the tips she shared.

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How HTTP/3 Helps Feed SEO’s Need For Speed via @sejournal, @williamjnye

Search Engine Journal

HTTP/3 is a significant step forward for the web – but what does it mean for your organization's SEO goals and strategy? The post How HTTP/3 Helps Feed SEO’s Need For Speed appeared first on Search Engine Journal.

SEO 96
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John Varvatos Is A Master Storyteller

CMO Network

Best known as a designer, he’s also a serial entrepreneur and has founded several companies, including: The John Varvatos fashion brand, John Varvatos Records, Villa One tequila and his new clothing line, OTD.

Fashion 96
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Advice from 4 B2C marketing experts

Quikly

B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.

B2C 95
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Google: What to do About Spammy Links from “Malicious Domains” via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers a question about how to handle unwanted spammy backlinks. The post Google: What to do About Spammy Links from “Malicious Domains” appeared first on Search Engine Journal.

SEO 95
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Email Client Market Share in April 2022

Litmus

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).

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Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts via @sejournal, @gregjarboe

Search Engine Journal

Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here's what you may have missed. The post Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts appeared first on Search Engine Journal.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Google Toy Door Basketball Hoop

Search Engine Roundtable

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Advice For CMOs On Becoming Co-Producers Of Corporate Strategy

CMO Network

How can CMOs be more impactful participants in their companies’ strategic planning processes? New research from Forrester shows the keys to getting a seat at the table.

CMO 74
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New Google Business Guidelines For Virtual Food Brands & Delivery-Only Businesses

Search Engine Roundtable

Google has added new local business profile guidelines for virtual food brands and delivery-only food brands. This would be for businesses that re-package a local restaurant's food but technically does not have its own location or business in that area. Kind of like MrBeast Burgers as Joy Hawkins explained.

Food 84
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A Moment Of Truth For Corporate “Purpose”: Ukraine Is Re-Shaping What It Means To Take A Stand

CMO Network

Corporate Purpose Isn’t A Race To Be First McDonald’s, Coca-Cola, and Starbucks are a few of the many who pulled out of the region for now and suspended operations.

CMO 73
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Another Google Search Console Crawl Stats Data Gap

Search Engine Roundtable

Google Search Console's crawl stats report has a data gap, a missing day, of metrics again. This has happened numerous times, often this is fixed by itself after a few days. So I would check back in a few days - I doubt Google is missing data, it just has a processing issue and hopefully that processing will kick back in soon.

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On CRM: Does The World Need A CRM For Car Washes?

CMO Network

Startup Rinsed raises $12 million for a niche CRM. And I think I understand why.

CRM 71
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Google On Copying Your Own Content To Repurpose On Other Sites

Search Engine Roundtable

Google's John Mueller talked about how Google may perceive the practice of using your own content you already wrote on one site, and then copying it over to another site or two, with some tweaks to fit that site. Is this considered plagiarizing content? Is this doorway pages? Will the content do well?

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Email Marketing vs. Direct Mail: What’s the Difference?

Vertical Response

As a business manager or owner, you know how many challenges you face each day. It can seem like an endless cycle of things to handle, manage, and navigate. . Yet, no matter what else you need to do, making sure you’re connecting with current and future customers is critical for your business to continue to thrive. . So, how can you connect, do the marketing necessary to engage your customer base?

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.