Content Marketing Institute
AUGUST 17, 2023
Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.
Martech
AUGUST 17, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
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Buffer Marketing
AUGUST 17, 2023
When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators.
Martech
AUGUST 17, 2023
I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or
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Social Media Examiner
AUGUST 17, 2023
Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? In this article, you’ll discover three advanced strategies for scaling Facebook ads to grow your business. How Facebook Ads Can Scale Your Business Facebook ads aren't for everyone. In fact, social media ads in general aren't for everyone. […] The post Advanced Scaling With Facebook Ads appeared first on Social Media Examiner.
Martech
AUGUST 17, 2023
The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Why we care. Last year’s men’s World Cup proved the reach the global sport has with U.S. audiences.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 17, 2023
Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to find that 80% of digital marketing leaders plan to add emerging channels in the coming year. However, any CMO knows the true bulk of marketing work lies not just in channel management.
Sachs Marketing Group
AUGUST 17, 2023
A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. Small business owners often struggle to leverage the power of content marketing to cut through the noise of the bustling web and effectively reach their target customers with their messaging.
Backlinko
AUGUST 17, 2023
With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. GA4 also features new reports and enhanced Universal Analytics features.
Kuno Creative
AUGUST 17, 2023
If optimizing your revenue operations is not on your radar, it should be. And when you’re bringing your people, processes, systems and data together, following fundamental RevOps best practices will lay the foundation for lasting success. Why worry about the state of your RevOps now? It’s simple. Better leveraging your technology, strategically aligning your internal processes and gaining more visibility across your entire revenue acquisition process offers an incredible return on investment.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
AUGUST 17, 2023
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search.
AWeber
AUGUST 17, 2023
Anyone who writes regularly, can relate to this - It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more. As a content creator, you don’t just write for one channel, most likely you write for multiple channels - like a blog, newsletter, social media.
Rock Content
AUGUST 17, 2023
Although business agility has always been important, it’s absolutely critical today. With more employees working remotely and freelancers becoming a larger part of how modern businesses get things done, it’s important to be able to adapt to just about any possibility – just like digital-age businesses did during the pandemic. The basic concepts behind business agility apply to many aspects of digital marketing , as well.
Search Engine Land
AUGUST 17, 2023
ChatGPT is one of the hottest technologies to ever hit the SEO industry. This groundbreaking conversational AI is not just another chatbot. It represents a paradigm shift in the industry – an evolution in how we approach optimization – with technology-driven understanding and adaptability. While ChatGPT reshaped how we approach SEO, its real magic lies within the integration capabilities introduced with GPT-4 and ChatGPT plugins.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
CMO Network
AUGUST 17, 2023
Explains how firms are experiementing and succeeding with GenAI algorithms, foundational data overlays, prompts, KPIs and talent profiles for the best business results.
Search Engine Land
AUGUST 17, 2023
Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account. Why we care. X’s new CEO Linda Yaccarino told CNBC just last week that brands are “protected from the risk of being next to” potentially toxic content and “your ads will only air next to content that is appropriate for you.
CopyBlogger
AUGUST 17, 2023
As a freelance writer, I never fully understood the value I provided to my clients until I wrote a case. Continue Reading The post Establish Your Freelance Writing Rates (New Data) appeared first on Copyblogger.
Search Engine Land
AUGUST 17, 2023
Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date. Where marketers plan to invest. Google (including YouTube) and Meta properties Facebook and Instagram are the platforms most digital marketers will invest in during the next 12 months, 81% and 57%, respec
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Digital Marketer
AUGUST 17, 2023
Are your Facebook Ads strategy ready for Black Friday? This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers. So, do you have your Black Friday Facebook Ads strategies all planned out? No? Well, you’d better get on that, because the big day is just around the corner!
Search Engine Land
AUGUST 17, 2023
Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. The new layout is being displayed between Reels.
Duct Tape Marketing
AUGUST 17, 2023
The Power Of Mattering written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Jennifer Wallace In this episode of the Duct Tape Marketing Podcast , I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She’s a frequent contributor to the WSJ and the Washington Post.
Search Engine Land
AUGUST 17, 2023
With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. What does generative search mean anyway? Google splits its AI products into two categories – Predictive and Generative.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
CMO Network
AUGUST 17, 2023
As easy as it may sound, ensuring consumers continue to return to one company isn’t a walk in the park, and defining what makes a customer loyal changes depending on w.
Whos Mailing What
AUGUST 17, 2023
In this episode, we talked with Postalgia about why handwriting works in mail, best practices for non-profit mail & stewardship, etc.
Six & Flow
AUGUST 17, 2023
Developing and nurturing strong customer relationships starts with an effective CRM. Whether you're experiencing rapid growth that exposes the limitations of your current CRM, transitioning from spreadsheets to a CRM, or migrating between CRMs, a well-defined CRM strategy is crucial.
Whos Mailing What
AUGUST 17, 2023
In this episode, we talked with Postalgia about why handwriting works in mail, best practices for non-profit mail & stewardship, etc.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
yorCMO
AUGUST 17, 2023
The post The Importance of a Proven Process for Marketing Success appeared first on yorCMO.
Set Up
AUGUST 17, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Jonathan Adashek , the Chief Communications Officer and SVP of Marketing and Communications at IBM, to discuss the novelty of Disney and Nike’s brand loyalty and legacy, the power of running towards solutions, and more.
Lusha
AUGUST 17, 2023
Data-driven insights for sales prospecting create a huge advantage for teams using an outbound strategy. By supporting your sales prospecting efforts with detailed and accurate information, you make life easier for sales reps, boost productivity, stay ahead of the competition, and drive business forward. Insights can help you build strategy, accurately forecast sales, and make sound business decisions.
SMA Marketing
AUGUST 17, 2023
When it comes to your inbound marketing efforts, your website is your home base. It’s the hub where your company can attract new visitors, connect with them, and convert them into customers. In today’s online economy, consumers make extremely quick decisions on whether or not they will engage with a particular website. 40% of people will abandon a web page if it takes more than three seconds to load.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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