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SEO is one of the most popular branches of online marketing today. And there’s a good reason for that – SEO continues to produce great results and the ROI is incredible, especially compared to paid media. But with the growth of SEO, many businesses became interested in using SEO to grow their companies. With that interest came a challenge for agencies… How do you present the work you’ve done for your clients and which SEO metrics do you choose to showcase your success?
I’ve been working on a new book that examines community through the lens of marketing strategy. One of the things I’ve learned about is the underlying power of status and marketing. Of course status is the heart of marketing when it comes to luxury goods and rewards programs. But there is also a more subtle connection when it comes to community and culture.
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It's that time again — Halloween, Thanksgiving, Black Friday, Christmas. Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email subject line. Every holiday is an excuse to run a promotional deal, launch and sell new products, and check in with your customers. People are expecting to hear from your business — so you better jump on it!
Looking for an easy way to book more appointments or reservations? Did you know you can use Facebook to simplify the process? In this article, you’ll learn how to set up the reservation and appointment action buttons on your Facebook page and discover how to promote your offerings with organic posts and Facebook ads. How […]. The post How to Book Customer Appointments on Facebook appeared first on Social Media Examiner.
Looking for an easy way to book more appointments or reservations? Did you know you can use Facebook to simplify the process? In this article, you’ll learn how to set up the reservation and appointment action buttons on your Facebook page and discover how to promote your offerings with organic posts and Facebook ads. How […]. The post How to Book Customer Appointments on Facebook appeared first on Social Media Examiner.
You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives. What is a lead magnet? A lead magnet is a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust, and assists in converting your leads into cu
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Google has added a single "note" to the create crawlable links help documentation to say that links generated by JavaScript, where the link is visible, can be crawled by Google. Google added this line "Note that links are also crawlable when you use JavaScript to insert them into a page dynamically as long as it uses the markup shown above.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Spending less time repeatedly writing the same message to your prospects and more time focusing on learning about their challenges probably sounds like a dream to many sales associates. With HubSpot Sales Hub, you can automate your communication quickly and easily with templates and snippets. Here is a description of each. What Are HubSpot Templates?
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As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you're not leaving. The post Most Of You Aren’t Leaving Twitter, Poll Results Show appeared first on Search Engine Journal.
The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution.
Marketers have access to more data than they need. Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. To extract value from the numbers in your analytics tools and on your dashboard, you need to organize them. Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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