Aspiration Marketing

AUGUST 30, 2023

In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Marketing leaders constantly seek ways to build better customer experience, run effective campaigns, and drive revenue. However, a common challenge lies in navigating the complexities of disconnected tech stacks. In this blog, we'll explore the top growth marketing trends shaping the digital landscape this year–and how they can help businesses consolidate their tech stack for maximized success.

Digital Marketing 230

Digital Marketing Market Trends Marketing Marketers 230

Search Engine Land

AUGUST 30, 2023

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it.

SEO 141

SEO User-Generated Management Branding 141

Hubspot Marketing

AUGUST 30, 2023

It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space: Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B , the highest generated by a female act Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B acr

Entertainment 98

Entertainment Marketing Marketers Branding 98

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup, leading it down an unfortunate path.

Advertising 131

Advertising Advertisers User-Generated Branding 131

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

AUGUST 30, 2023

Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company. In this article, you’ll learn how to write a project manager resume that impresses hiring managers. Whether you're a seasoned or entry-level project management professional , this guide will help you create an outstanding resume that lands your dream role.

Management 94

Management Education Manufacturing Finance 94

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers within an account. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy.

eCommerce 131

eCommerce Retail Digital Marketing Advertising 131

Search Engine Land

AUGUST 30, 2023

Google is testing a new search snippet feature titled “mentioned in.” This feature adds a new section to a search result snippet that lets the searcher expand and see the websites on which this site is also mentioned. What it looks like. Here is a GIF of it in action provided by Brodie Clark : You need to click the arrow-down to expand the feature to see the carousel of sites that the search result is mentioned in.

SEO 129

SEO 129

Martech

AUGUST 30, 2023

Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the incidence has continued to increase, specifically for marketers through the first half of 2023. I recently helped an organization work through its challenges with hybrid work.

Transform 92

Transform Management Communications Advertising 92

Search Engine Land

AUGUST 30, 2023

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm. In this article, we delve into the intricacies of these game-changing concepts, exploring their significance and potential impact on the advertising industry.

Advertising 123

Advertising Advertisers Management Branding 123

Content Marketing Institute

AUGUST 30, 2023

You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.

Content Marketing 91

Content Marketing Health Marketing Marketers 91

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

AUGUST 30, 2023

Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers. You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer. “Starting today, when you see an arrow icon next to information in an AI-powered overview, you can click to see relevant web pages, and easily learn more by visiting the sites.

User-Generated 111

User-Generated Place Management Search Marketers 111

Rock Content

AUGUST 30, 2023

Marketers are always looking for new ways to do their tasks in less time or in a more streamlined way. And that might be the reason why a platform like WriterAccess always gets people’s attention. WriterAccess allows you to scale your content creation with vetted creative writers, editors, designers, illustrators, and animators with flexibility on pricing, scope, and deadlines.

Price 89

Price Place SEO Succession Management 89

Search Engine Land

AUGUST 30, 2023

Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This plugin is a big deal for SEO professionals. As someone who has been using Python for years to help with data analysis and automation, this essentially rules a lot of my code defunct – but in a good way.

SEO 93

SEO User-Generated Search Marketers Customer 93

Buffer Marketing

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose.

Social Media Marketing 86

Social Media Marketing Manufacturing Communications Fashion 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

AUGUST 30, 2023

Change management will look different across industries, and there won’t be a one-size-fits-all approach.

Management 113

Management CMO 113

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. They also offer cost-effectiveness, innovative strategies, and analytical data to gauge your ROI. Have you ever wondered why your business isn’t seeing the growth you envisioned?

Digital Marketing 71

Digital Marketing Key Performance Indicator Marketing Marketers 71

Influence & Co

AUGUST 30, 2023

The real estate market is hot — and not just for people buying and selling properties. Jobs in real estate have boomed since the COVID-19 pandemic, with 60% more people becoming agents between 2020 and 2021 compared to the two previous years. This is exciting for those entering the field, but at the same time, it’s an indicator of fierce competition.

Real Estate 62

Real Estate Content Marketing Marketing Marketers 62

Duct Tape Marketing

AUGUST 30, 2023

Fractional CMOs As Strategy Architects written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Angelo Ponzi In this episode of the Duct Tape Marketing Podcast , I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft , focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and su

CMO 69

CMO Manufacturing Management Branding 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Bannerflow

AUGUST 30, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past few weeks.

Advertising 52

Advertising Advertisers Marketing Marketers 52

ConsumerTalk

AUGUST 30, 2023

It’s who you know: event sponsorships can amplify your brand message, delivering that message in the right venue and to the right audience. Why are sponsorships such a powerful tool in sponsorship marketing, and how can your company choose the right ones?

Branding 52

Branding Marketing Marketers 52

David Meerman Scott

AUGUST 30, 2023

With more and more content generated by AI, a new peril has people who study these things buzzing, so-called “ model collapse ”.

57

57

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. This article will teach you all about what the app is, if it’s worth investing any time into, and how you can start using it for business. Let’s get started.

Gen Z 87

Gen Z Fashion Food User-Generated 87

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

AUGUST 30, 2023

Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, co-founder of the marketing agency Ready Set Rocket and founder and CEO of marketing/BI platform Corral Data. As such, he has seen how big and small companies are handling the switchover. We sat down with Alex and asked him about that and other things related to GA4. ( Interview edited for length and clarity.

Analytics 116

Analytics Marketing Marketers Price 116

SmartBrief - Marketing

AUGUST 30, 2023

Using influencers, activations and esports to get consumers’ attention Technology changes faster every year. New developments in the last decade or two have gone from smartphones and rich text to artificial intelligence and augmented reality. While the digital world hasn’t done away with physical events or traditional media the way some writers predicted, it has become intertwined with them in a number of areas: online tickets, digital displays, programmatic ads and live online reactions,

Food 52

Food User-Generated Fashion Branding 52

Backlinko

AUGUST 30, 2023

Understanding how users interact with your site is vital for your SEO efforts. But how do you keep track of this? And how can you positively impact user behavior on your site? In this guide, I’m going to take you through the most important user behavior metrics. I’ll tell you: What they are exactly What insights they give you How to track them How to improve them You’ll also learn about how site structure and speed can affect user behavior, as well as the relationship between s

SEO 87

SEO User-Generated eCommerce Analytics 87

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.

Branding 113

Branding Copywriting PR Market Trends 113

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Martech

AUGUST 30, 2023

X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.

Advertising 100

Advertising Advertisers Branding Product 100