Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing.

Real Estate 102

Real Estate CRM Inbound Marketing Marketing 102

Aspiration Marketing

JUNE 22, 2023

Are you looking to enhance your marketing skills and stay ahead in today's competitive landscape? Modern business requires continuous learning for professional growth, but traditional certification courses can be costly and time-consuming. That's where HubSpot Academy comes in. Marketers of all levels can access a wealth of knowledge and opportunities to enhance their marketing expertise for free, whether they are marketing managers or marketing automation engineers seeking to fine-tune their sk

Market Trends 170

Market Trends Marketing Marketers Management 170

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.

SEO 136

SEO 136

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. If you do that consistently over a period of time, you can build an audience or base of fans that might support your business, non-profit, university, or whatever organization you have.

Content Marketing 130

Content Marketing Non-Profit Entertainment Marketing 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.

Transform 109

Transform User-Generated Marketing Automation Platform CRM 109

Search Engine Land

JUNE 22, 2023

People do business with brands they know, like and trust. The larger the investment, the more important these factors are. Building relationships and earning trust are key to earning lasting relationships with customers. Here’s how to achieve these with great location-specific SEO content. (While the studies referenced in this article focus primarily on real estate brands, this information will help location-based businesses.

Real Estate 100

Real Estate SEO CRM Price 100

Search Engine Land

JUNE 22, 2023

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers still using these attribution models.

Analytics 98

Analytics Marketing Marketers 98

Martech

JUNE 22, 2023

When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone.

Advertising 96

Advertising Advertisers Customer 96

Search Engine Land

JUNE 22, 2023

Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines. But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception.

SEO 98

SEO Promotion Search Marketers Branding 98

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

PR 92

PR User-Generated Influencer Marketing Analytics 92

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

JUNE 22, 2023

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. Not only are the identified audience relevant, but they are viewed by bots are more likely to convert, which could result in a higher ROI for marketers.

Advertising 97

Advertising Advertisers Marketing Marketers 97

Rock Content

JUNE 22, 2023

Time is running out while governments and technology communities around the world are discussing AI policies. The main concern is keeping humanity safe against misinformation and all the risks it involves. And the discussion is turning hot now that fears are related to data privacy. Have you ever thought about the risks of sharing your information using ChatGPT, Bard, or other AI chatbots?

Whitepaper 92

Whitepaper User-Generated Digital Marketing Product 92

Search Engine Land

JUNE 22, 2023

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. This applies to Google paid channels (formerly, Ads-preferred) and Paid and organic channels (formerly, Cross-channel).

Analytics 96

Analytics Advertising Advertisers Marketing 96

Social Media Examiner

JUNE 22, 2023

Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? In this article, you’ll discover how to use AI for marketers. What's Going on With AI? Everybody knows what “AI” stands for: artificial intelligence. But most people don't understand what that intelligence actually looks […] The post AI for Business: Use Cases and Trends appeared first on Social Media Examiner.

Social Media Marketing 90

Social Media Marketing Marketing Marketers 90

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels.

Advertising 92

Advertising Advertisers Marketing Marketers 92

Buffer Marketing

JUNE 22, 2023

Welcome back to Creators Unlocked , a series where we interview creators about their best practices and advice for other creators. Jahleane Dolne started creating content a year after college graduation in 2020, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. That course allowed her to pivot into a sales role in the tech industry, serving as the foundation for her entrepreneurial career.

eBook 89

eBook Product Place Social Media Marketing 89

Search Engine Land

JUNE 22, 2023

When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone.

Advertising 92

Advertising Advertisers Whitepaper Analytics 92

CMO Network

JUNE 22, 2023

The 50 CMOs recognized on this year’s list: 25 are making their first appearance on this, the 11th annual, Forbes World’s Most Influential CMOs list.

CMO 98

CMO 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

JUNE 22, 2023

Google introduced its new AI-powered Search Generative Experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of its results. Our team at Eyeful Media has been actively testing the generative AI search environment. We believe it will provide publishers value and create SEO opportunities for B2B and B2C brands.

B2C 90

B2C SEO Logistics User-Generated 90

CMO Network

JUNE 22, 2023

For the influence generative AI has and will on marketers and marketing, Sam Altman is the Unofficial #1 on the 2023 Forbes World’s Most Influential CMOs list.

CMO 93

CMO Marketing Marketers 93

Rock Content

JUNE 22, 2023

When it comes to Search Engine Optimization ( SEO ), many factors influence page rankings. On top of it all, the competition for the first positions is huge, and competitors know how to have websites considered a reference by Google’s algorithms. Therefore, working on some decisive points, like Domain Authority (DA), puts your company in a prominent position.

SEO 80

SEO Price Digital Marketing Branding 80

Scoop.it!

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content. It’s still very early to tell which direction the generative AI industry will take and what limitations will be placed on generative AI platforms.

Global Marketing 77

Global Marketing Place Product Marketing 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

AWeber

JUNE 22, 2023

If you’re struggling to build an audience online, prepare for a forehead-slap moment. You’ve been ignoring Facebook. Many of us think of Facebook as a place to catch up with distant relatives. But this means we forget Facebook is one of the most potent audience-building tools in the world. With nearly 3 billion u s ers , Facebook’s raw traffic potential rivals anything in the social media scene.

Transform 75

Transform Place Customer Advertising 75

CMO Network

JUNE 22, 2023

As a company that relies on natural resources to produce quality products, Diageo leadership understands that its long-term success and stewardship of the environment.

Product 76

Product CMO 76

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the ma

Gen Z 70

Gen Z Customer loyalty Transform Shoppers 70

CMO Network

JUNE 22, 2023

This annual Forbes list recognizes the 50 Most Influential CMOs in the World.

CMO 107

CMO 107

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sachs Marketing Group

JUNE 22, 2023

Want to increase the visibility of your local business website so it appears when people search for keywords from a certain location? Local businesses often struggle to make their presence felt in the online space. The competition is fierce, and without an optimized online presence, it’s hard to be noticed by potential customers. The absence of local search engine optimization (SEO) means you are missing out on a huge chunk of the audience that searches for local products or services.

SEO 52

SEO Non-Profit User-Generated Promotion 52

CMO Network

JUNE 22, 2023

The 2023 Forbes CMO Hall of Fame recognizes those chief marketing officers whose influence stands the test of time.

CMO 82

CMO Marketing Marketers 82

Kuno Creative

JUNE 22, 2023

Growth can happen fast, and no company wants to be weighed down by disjointed revenue operations when it does. For Reach, a payment platform that simplifies how businesses sell across borders, HubSpot gave them the tools needed to connect processes. With limited internal expertise and bandwidth, though, the company needed a partner to help close gaps in their revenue processes and accelerate market growth.

Marketing 52

Marketing Marketers 52

Rock Content

JUNE 22, 2023

It is undeniable to say that the digital market is constantly changing and that we are used to it, but in recent months Artificial Intelligence (AI) and its impacts on those who work online have kept many marketing professionals and content creators awake at night. That’s because while AI systems have become an integral part of our daily lives and have transformed the way people interact with technology, they are susceptible to biases that can lead to unintended consequences — like any human cre

Transform 52

Transform Law User-Generated Digital Marketing 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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