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It’s really not a mystery. Every page ranks (or doesn’t) for specific reasons. Most of the time, the reasons behind the lack of rankings are pretty straightforward. They’re easy to understand if you shift your thinking a bit. Think of it this way: Google is software and your page is the data file. The searcher runs the software by entering a query. The software instantly compares all the files on the public web, yours included, and ranks them.
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As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes. In late September, artist Rihanna announced via Instagram that she would be performing at the Superbowl. The image, which confirmed earlier speculations of the singer’s participation, quickly made its rounds.
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Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience.
Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search. Much of what moved the needle in terms of SEO years ago is no longer effective. What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful.
Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility. The post Google on Alt Text SEO & Accessibility appeared first on Search Engine Journal.
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Google is officially rolling out the new site name and favicon design, along with the new sponsored ad label, in the mobile search results. Yes, this is something Google has been testing and we saw this coming but now it is official and live in English, French, Japanese, and German regions.
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How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you're not on Amazon? The post How To Leverage Amazon Prime Day To Grow Sales [Podcast] appeared first on Search Engine Journal.
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that will help you succeed in the next role.
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More Distinguishable From Organic Results appeared first on Search Engine Journal.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. When it comes to email design, what are the best practices? We sat down with Litmus’ very own email designer, Hannah Tiner , to find out.
Google has announced that it is kicking off its in-person SEO, creator, publisher, site owner, etc event named Google Search Central Live. The first in-person event will be in Singapore on November 24, 2022.
Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. And today, on behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce the final 16 winners of the 8th annual Search Engine Land Awards.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
We don't have to tell you that Black Friday is one of the busiest online shopping days of the year. Everyone knows it. You can't get on social media, turn on the radio, or drive down the street without being swamped with Black Friday, Cyber Monday, and now "Cyber Weekend" announcements. And opening your inbox? Fuggedaboutit. More emails are sent on Black Friday than any other day of the year.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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