Aspiration Marketing
NOVEMBER 12, 2024
Precision is the name of the game in account-based marketing (ABM), and that precision starts with a crystal-clear understanding of your Ideal Customer Profile (ICP). Think of your ICP as a detailed portrait of your perfect customer–the type of company that not only benefits immensely from your product or service but also becomes a loyal advocate for your brand.
The CMO Survey
NOVEMBER 12, 2024
Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries. But despite macroeconomic and political concerns, marketing spending at U.S companies grew by 5.8% during the last year, up from a growth rate of 2.5% in the last survey with projected growth of 8.6% over the next 12 months.
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Martech
NOVEMBER 12, 2024
Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action.
Buffer Marketing
NOVEMBER 12, 2024
Half a million followers across platforms is no mean feat — and certainly not bad for someone who started posting on Instagram for fun. But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
NOVEMBER 12, 2024
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 12, 2024
Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. And 40% are skeptical about AI’s future role in improving their experiences with brands. Experience with AI. It’s not that consumers are out of the loop — 61% have tried AI-powered tools either as customers or in their professional lives, according to the study.
Buffer Marketing
NOVEMBER 12, 2024
Here at Buffer, we think a lot about visual content — images and carousels are one of the best types of content to post for engagement, after all. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often: Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for y
Martech
NOVEMBER 12, 2024
Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state and its desired level of data readiness.
illumin
NOVEMBER 12, 2024
Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. That demand is being heard loud and clear and now the American Privacy Rights Act sits in Congress. While there is still a journey ahead of the bill before its contents become law, data privacy laws will continue evolving in the US as users seek to protect their privacy from ever-hungry tech companies.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Social Media Examiner
NOVEMBER 12, 2024
Wish there was an easier way to get your staff to embrace AI? Looking for an interchangeable prompting system everyone can use? In this article, you'll discover how to scale AI prompting across a company. Why Most Organizations Struggle With AI Implementation If you've experimented with artificial intelligence (AI) tools like ChatGPT or Claude, you've […] The post Prompting at Scale: How to Deploy AI Across Your Company appeared first on Social Media Examiner.
Marketing Insider Group
NOVEMBER 12, 2024
On-page SEO represents a fundamental aspect of optimizing your website to achieve higher search engine rankings. Focusing on elements in your website allows you to improve visibility and attract organic traffic. Successful on-page optimization involves various strategies, including keyword placement, content quality, and site structure. This guide outlines effective techniques for improving your on-page SEO and boosting your website’s performance in search results!
Welcome Software
NOVEMBER 12, 2024
Personalization is on the mind of every CMO. Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty.
Lynton Web
NOVEMBER 12, 2024
Disparate systems create fractured customer experiences and inefficient operations. When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
The Marketing Operations Leader
NOVEMBER 12, 2024
In this edition: How Big Should Your Marketing Ops Team Be? How to Set the Vision and Plan for Your Marketing Ops Team POLL - How Long Should a Marketing Automation Migration Take? For Paid Subscribers: Why Most Marketing Ops Pros Won’t Make the Lead to Leadership Attend the Marketing Ops Breakout Event! Nobody can predict the future.But asking the right questions alongside forward-thinking peers may give you the edge to overcome emerging challenges.Join a community of marketing operations
Kuno Creative
NOVEMBER 12, 2024
You certainly don’t need me to tell you that it’s been a wild past few weeks, months, years. Whether it’s natural disasters and extreme weather events, breakout diseases and pandemics, atrocities and acts of violence, a raw political climate, the Dodgers winning the World Series …there’s always something that pricks at our conscience or compels our attention.
The LeadG2 Blog
NOVEMBER 12, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
SMA Marketing
NOVEMBER 12, 2024
Google search has evolved beyond the familiar blue links in search engine results pages (SERPs). In the video below, we’re discussing the need to reshape our search engine optimization (SEO) approach. SERP features and new search experiences are changing how users interact with search, which has major implications for any business aiming to drive traffic.
Zumvu
NOVEMBER 12, 2024
Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.
David Meerman Scott
NOVEMBER 12, 2024
In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “ Please Do Not Play Without Permission ”.
Zumvu
NOVEMBER 12, 2024
Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Traackr
NOVEMBER 12, 2024
Learn from influencer program examples of Nike, Adidas, and SHIEN for your marketing strategy.
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