Wed.Jun 07, 2023

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E-E-A-T Guidelines + AI: How We Enhance Our Content Marketing Strategy

Aspiration Marketing

While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces. Why AI-generated content in copy/paste format cannot deliver this experience anytime soon.

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Free Instagram Engagement Rate Calculator for 2023

Hootsuite

There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business : engaged followers are much more likely to become customers than followers who simply scroll by your content.

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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business.

Branding 140
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5 Newsletter Lessons for More Fruitful Content (and a Community-Building Fail)

Content Marketing Institute

Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Exploring the Best Resume Formats — The Complete Guide

Hubspot Marketing

The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role. In this post, you’ll learn about the best resume formats, their pros and cons, and when to use each one. Let’s dive in. Table of Contents What are the different resume formats?

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Why video is the marketing channel you can’t afford to miss

Martech

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.

More Trending

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51% of SMB marketers say they’re stuck with redundant martech

Martech

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is expensive and inefficient. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Some 39% of marketers in these companies say they spend more time on tasks because of martech, which performs identical or overlapping functions.

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Introducing: YouTube Shorts Scheduling

Buffer Marketing

It’s the latest major vertical video player, a search engine behemoth, and it just crossed 50 billion daily views. We’re talking, of course, about YouTube Shorts , and we’re excited to share that it’s the newest platform supported by Buffer. If you’re already posting to Reels or TikTok, Buffer can now help you post to Shorts as well.

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5 steps for building a recession-grade ABM program

Martech

Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent data that produces few results? In today’s challenging economic environment, your program has to work better than ever. Casting a wide net in a sea with fewer fish will be less productive.

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4 Tips for Updating Old Content to Make Google’s Algorithms Happy

Influence & Co

For a company to be found by its audience online, it must be at (or near) the top of Google search engine results pages (known as SERPs). However, for a page to even reach the top of SERPs, it must offer relevant and valuable content to searchers , thanks to the search engine’s consistent algorithm updates. To stay at the top of SERPs, your business doesn’t need to constantly churn out brand-new content, though.

Branding 100
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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7 ways to maximize landing page conversions

Martech

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.

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Instagram CEO Comments On How The Platform’s Feed, Reels and Stories Algorithm Works

Rock Content

Instagram CEO Adam Mosseri published on the social network’s blog and in a video on his personal account, updates and an overview of how algorithms work on Instagram, which can help us better understand how to optimize the results and reach of content in the app’s feed, and also in Stories and Reels. Mosseri shared more information, similar to 2021 , as a way to be more transparent and close to the public, explaining popular topics such as: shadowbanning, account status review, best practi

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7 ways to maximize landing page conversions by Cynthia Ramsaran

Search Engine Land

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.

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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them, we’ve got you covered.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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10 ways B2B SaaS companies can use link building for better rankings

Search Engine Land

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” “alternative,” or just “how to.” With the right search queries, you can find an endless list of prospective domains to pitch.

PR 84
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5 Ways Data Modeling Can Increase Campaign ROI

Whos Mailing What

How can businesses use data to improve their marketing campaigns? Here are 5 ways to increase campaign ROI with data modeling.

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Microsoft Advertising is updating its Cross-Device attribution model

Search Engine Land

Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates: “The new Cross-Device attribution model allows us to better track and connect your customers’ conversion journeys across different devices and sessions.

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5 Ways Data Modeling Can Increase Campaign ROI

Whos Mailing What

How can businesses use data to improve their marketing campaigns? Here are 5 ways to increase campaign ROI with data modeling.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Top 10 insights for SEO and PPC success in China

Search Engine Land

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. 1. Understand the Chinese market and audience Gaining insight into the Chinese market and its audience should be your goal to succeed in China.

SEO 78
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What reading trends mean for content marketers

SmartBrief - Marketing

A recent Gallup poll reported that Americans are reading less than they have in 30 years. In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past year. For content marketers, these statistics might be alarming. After all, it’s never seemed harder to grab readers’ attention and keep it. And with TikTok allowing people to consume content in bite-sized 10-second chunks, the thought of getting someone to spend five minutes reading a blog post m

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Google Bard update improved math and data analysis and Google Sheets exports

Search Engine Land

Google has released two updates to Google Bard, its AI chat bot. The first update is to make Bard better at mathematical tasks, coding questions and string manipulation. The second update is to allow you to export tables that Bard generated directly into Google Sheets. Improved math and data analysis. Google Bard has a new technique called “implicit code execution” that helps it “detect computational prompts and run code in the background,” the company wrote.

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Leading the Industry: Base’s Inaugural Customer-Led Growth (CLG) Survey

Base.ai

Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption. Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally? What hurdles hinder progress, and how can these obstacles be overcome to foster greater buy-in and measurement?

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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QR Codes in E-commerce: What They Do and How to Use Them

Spiralytics

QR codes are the new way to get people to visit your website. They’re a quick, easy way to attract traffic and engagement to your site, which is why they’re now heavily used for marketing purposes. Many companies place QR codes on online content like blogs and emails. Additionally, this technology can is often seen on printed materials as well, such as flyers and posters, to promote events and activities.

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5 Inbound Marketing Blog Strategies That Work

InTouch Marketing

Take a look at the top 5 inbound marketing blog strategies that will help bring future clients to your website and get them to engages with your content.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. In fact, it’s gotten more complicated in some respects.

SEO 135
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.