Content Marketing Institute
JUNE 21, 2022
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
Sprout Social
JUNE 21, 2022
A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. While tried-and-true tactics still have their place, messaging is a fixture in our daily lives and is changing how consumers want to interact with brands.
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Hootsuite
JUNE 21, 2022
Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. Fortunately, you can score (no pun intended) the perfect soundtrack for your next video for free by using free creative commons music. As with free stock photos and free stock videos , you can peruse creative commons music libraries to find exactly what you need.
Unbounce
JUNE 21, 2022
Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a nervous diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JUNE 21, 2022
Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it's easy to get lost in the crowd. Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they're a powerhouse for engagement, visibility, and discoverability. Even if you aren't running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy.
Search Engine Journal
JUNE 21, 2022
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
JUNE 21, 2022
How do you tell if gold is real? Bite it. How do you tell if an influencer is legit? Check out their media kit. These are rules for life. Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. And knowing how to spot a great media kit is one of the best ways to form meaningful partnerships as a business.
Search Engine Roundtable
JUNE 21, 2022
I know we had a long Holiday weekend with both Father's Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update over the weekend. It might be just normal holiday weekend chatter but some of the tools are also showing volatility that match the chatter.
Hubspot Marketing
JUNE 21, 2022
There's no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause.
Search Engine Roundtable
JUNE 21, 2022
Google is again testing bolding the domain name or portion of the domain name in the search results again. Google has tested this numerous times over the years, I believe the last time we covered it was 2018 but Google has tested it before and after that.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
JUNE 21, 2022
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula. The post How To Calculate Your Total Addressable Market (TAM) For SEO appeared first on Search Engine Journal.
Martech
JUNE 21, 2022
The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. “You need data quality and hygiene to be closer to where that marketing strategy is,” he said. “The
Buffer Marketing
JUNE 21, 2022
Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. It’s arguably the most exciting platform for any creator or brand looking to build an audience organically, and fast.
Martech
JUNE 21, 2022
Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the Yahoo DSP. The partnership includes DIRECTV Advertising, DISH Media and Fios, adding to Yahoo’s CTV reach of 80 million households in the U.S. DIRECTV Advertising will be available through Yahoo beginning in Q4 2022.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sprout Social
JUNE 21, 2022
I am no stranger to the struggle for representation. When only a few faces looked like my own in grade school, I wasn’t surprised. When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make.
AWeber
JUNE 21, 2022
Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? It’s even more frustrating when you talk with your biggest fans and they haven’t heard about your new thing because Youtube, Facebook, Twitter or others decided your post shouldn’t show up in your followers' feeds.
Martech
JUNE 21, 2022
Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The announcement came at the Cannes Lions International Festival of Creativity. IBM is encouraging brands to take the Advertising Fairness Pledge. The initiative builds on research conducted in 2021 by IBM Watson Advertising that showed bias — often unintentional — being scaled and iterated by automated adtech processes.
Search Engine Roundtable
JUNE 21, 2022
Google's John Mueller has been doing Google SEO office hours for what feels like a decade or so. It is when John Mueller would answer questions live from SEOs and then that would be published on YouTube for all to watch later. We would cover a lot of those recordings here and even ask some questions live.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
JUNE 21, 2022
Congratulations! You have the approvals and budget for your company’s first digital asset management (DAM) solution and are ready to jump in. Now what? The excitement of the early days of your DAM journey can quickly give way to apprehension when faced with the question: Where do I start? Where are my assets? Before you can decide on an appropriate DAM system and the amount of storage you’ll need, you need a complete picture of what you’re working with regarding the number of assets
Search Engine Journal
JUNE 21, 2022
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising. The post TikTok Reveals Platform Strategy At Cannes appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We saw some tremors.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
JUNE 21, 2022
Could Google's LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter. The post What Is Google LaMDA & Why Did Someone Believe It’s Sentient? appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 21, 2022
Google Ads has a ton of reporting tools in the Ads console but some don't fully work as expected. For example, the date comparison in the Performance Max Product Listing tab but doesn't actually allow us to compare the data. It does give you a way to compare date ranges but without reporting on any of it.
Kuno Creative
JUNE 21, 2022
When thinking of your favorite brands, there were probably a lot of factors that drove you to continue your relationship with them. You could’ve first found the brand while walking through the mall, seeing an ad online or even a recommendation from a friend. But after that first interaction, what made you continue to come back and even recommend that brand to others?
Search Engine Roundtable
JUNE 21, 2022
Last week, Google tweeted about its interactive infographic on how Google Search has changed since it launched in 1998. For me, this infographic triggered a lot of SEO memories.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Econsultancy
JUNE 21, 2022
Join this live Q3 Digital Shift Webinar, hosted by industry expert, Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce. Agenda points: Metaverse latest: we look at the latest brand experiments and developments including Microsoft’s ‘industrial metaverse’, the most interesting Web3 startups, and the emergence of virtual product placement TikTok.
Quikly
JUNE 21, 2022
Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.
Unbounce
JUNE 21, 2022
Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business.
Search Engine Journal
JUNE 21, 2022
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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