Aspiration Marketing
OCTOBER 8, 2024
While Excel is a versatile tool, it often falls short when it comes to managing complex customer interactions. As a result, businesses like yours are left drowning in a sea of spreadsheets and spending hours manually managing customer data. So, what's the alternative? A CRM system. Excel might have been your go-to tool, but it's no match for the power and efficiency of a CRM.
Martech
OCTOBER 8, 2024
No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. and U.K.
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SocialPilot
OCTOBER 8, 2024
There are many upsides to displaying your customer’s positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time , whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers.
Martech
OCTOBER 8, 2024
AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Although I can’t reveal everything — I need to protect my client’s privacy and competitive information — I’ll share as much as possible, including the steps we used to build the test and how ChatGPT helped us get there.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
OCTOBER 8, 2024
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.
Martech
OCTOBER 8, 2024
Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
OCTOBER 8, 2024
Our master this week once led 40,000 people in one massive virtual dance party for Oprah. ( Oprah !) As someone whose dance moves resemble a malfunctioning robot, I'll admit that the concept sounded incredibly awkward to me. But watching the vids made me realize Agrawal is onto something: People are desperate for connection. Radha Agrawal is a community architect, public speaker, and entrepreneur, and she helps businesses (like Meta, Nike, and Campbell’s) create stronger communities within their
Search Engine Land
OCTOBER 8, 2024
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads in May.
Hubspot Marketing
OCTOBER 8, 2024
When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit, strong writing, and a grasp of the subject matter at hand.
The LeadG2 Blog
OCTOBER 8, 2024
In the almost two years since OpenAI launched ChatGPT, AI has firmly entrenched itself as a major buzzword and a largely overblown panic. Many businesses and workers were concerned about the loss of jobs and upending of industry that it would bring, which hasn’t come to pass yet. Despite its initial shock, it’s nestled its way into our daily lives as another tool to manage business processes.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
OCTOBER 8, 2024
Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. first. This is the first rolling out for U.S.-based merchants. Google wrote , “Video generation in Product Studio is currently only available for merchants in the US.
Set Up
OCTOBER 8, 2024
As technology gets smarter, so do marketers. The amount of information accessible to shape marketing strategies and campaigns makes marketing efforts more effective, targeted, and personalized. If data-driven decision making is so impactful, though, then why are some companies lacking in data usage? At Set up , we regularly conduct Agency Assessments where we interview Agencies and their past and current Clients about an Agency's performance, strengths, and weaknesses.
Marketing Insider Group
OCTOBER 8, 2024
Ever heard of the phrase, “Work smarter, not harder”? The days of posting on social media all the time to help viewers engage with your content are in the past! Right now, posting smartly is the move, with content that grabs attention, resonates with your audience, and encourages them to interact. Want to create engaging content? You have to connect.
Hubspot Marketing
OCTOBER 8, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes people start podcasts out of curiosity, the need to flex a creative muscle, or the drive to tell their story. But what happens after that initial experiment can be powerful: podcasting can create transformative business growth and consistent profit.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Buffer Marketing
OCTOBER 8, 2024
Learning how to schedule Instagram posts is one of the best productivity hacks for busy creators, social media managers, and business owners today. And the benefits of scheduled Instagram posts go far beyond just saving you time — although that sounds pretty great though, doesn't it? In this guide, I’ll cover the biggest advantages of scheduling Instagram posts and explain exactly how to schedule posts on Instagram to improve your posting consistency and content performance.
Hubspot Marketing
OCTOBER 8, 2024
Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers.
Backlinko
OCTOBER 8, 2024
A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in! The median landing page conversion rate across all industries is 6.6% ( Unbounce ) A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%.
Search Engine Land
OCTOBER 8, 2024
Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex. Whether you work for an agency specializing in home services or handle marketing in-house, finding cost-effective strategies is crucial.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Backlinko
OCTOBER 8, 2024
Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing : This 57-page cluster provides a comprehensive knowledge hub for anyone who wants to learn SEO. The result? The content cluster ranks for over 29K keywords, driving more than 158K visitors to Backlinko’s website.
Tiecas
OCTOBER 8, 2024
Digital marketing for manufacturers is crucial as they face increasing competitive pressures. External forces, such as cheaper international competitors, and internal challenges, like the need to do more with less due to budget cuts, are pushing manufacturers to rethink their marketing approach.
Welcome Software
OCTOBER 8, 2024
92% of marketers are betting on first-party data for growth. And they're excited about their marketing efforts. But here's the thing: 63% of users are skeptical about data practices. They just don’t believe companies are being transparent enough about customer data (and who can blame them?) Meanwhile, the average cost of a data breach has hit $4.88 million.
Marketing Insider Group
OCTOBER 8, 2024
B2B buyers are increasingly turning to third-party content to guide their purchasing decisions. In fact, Gartner estimates that up to 60% of buyers will seek out content from independent sources before making a purchase by 2025. This content includes independent reviews, expert blogs , and industry reports that offer valuable insights from external sources.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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