Social Media Examiner

FEBRUARY 28, 2024

Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? In this article, discover how one marketer transitioned from solopreneur to marketing agency owner. Making the Leap From Solopreneur to Marketing Agency Owner The journey of business growth for solopreneurs typically reaches an […] The post How to Grow a Niche Marketing Agency appeared first on Social Media Examiner.

Marketing 96

Marketing Marketers 96

Aspiration Marketing

FEBRUARY 28, 2024

Search engine optimization (SEO) is the cornerstone of online visibility. However, understanding the significance of keywords, particularly long-tail keywords, is crucial to practicing SEO effectively.

SEO 203

SEO 203

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.

Branding 138

Branding Transform Marketing Marketers 138

Orbit Media Studios

FEBRUARY 28, 2024

By Andy Crestodina Click! You have a visitor. They land on a page and begin navigating around your website. Hopefully, answers are easy to find. Navigation labels are clear. Internal links are useful. The search tool is helpful. But then they hit a dead end. These are places where the flow of visitors stops because the page is blank. There are no offers, no information, no reason to stay.

eCommerce 128

eCommerce Shipping Analytics Place 128

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

FEBRUARY 28, 2024

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden.

Advertising 126

Advertising Advertisers Search Marketers Customer 126

Hubspot Marketing

FEBRUARY 28, 2024

As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? I have a side hustle (shoutout to CKTL Candle Co. ). But it technically only “counts” if I’m using that side hustle as a sense of security in case I lose my day job as HubSpot’s Marketing Blog Editor. That’s what the concept of career cushioning is all about — and a lot of people are doing it in 2024.

Promotion 106

Promotion Place Branding Marketing 106

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service.

Retail 105

Retail Transform PR Shoppers 105

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4.

Analytics 118

Analytics Advertising Advertisers Performance Marketing 118

Martech

FEBRUARY 28, 2024

TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity graph within Samooha allowing them to collaborate and to match and share customer data without exposing private information.

Advertising 104

Advertising Advertisers Customer Marketing 104

Search Engine Land

FEBRUARY 28, 2024

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. Brazil. Canada. Finland. Hong Kong. Ireland. Netherlands. New Zealand. Spain. Taiwan. Thailand. Turkey.

New Markets 116

New Markets Marketing Marketers Search Marketers 116

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

FEBRUARY 28, 2024

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.

Entertainment 102

Entertainment Content Marketing Marketing Marketers 102

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy.

SEO 113

SEO Customer Journey Marketing Strategy Digital Marketing 113

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Health 101

Health Management Branding Customer 101

Search Engine Land

FEBRUARY 28, 2024

Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. You lose control and flexibility when tracking data. Enter walkerOS. This new open-source tracking library from ElbWalker aims to give you customizable control back. It lets you send data wherever you want, not just to Google.

Analytics 110

Analytics eCommerce Management Price 110

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

FEBRUARY 28, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. MarTech columnist Scott Gillum runs his business Carbon Design from his home in Raleigh, N.C. He knew from a very young age that running a business was what he wanted to do. He just wasn’t sure what that meant.

Law 101

Law Millennials Price Management 101

Buffer Marketing

FEBRUARY 28, 2024

$103,000. $560,000. $3.2 Million. These are some of the figures creators reported making in 2023. In other words, there’s no better time to be a content creator than right now. You don’t get those numbers without a deep understanding of content creation as a business. And you don’t get “business” status without understanding pricing.

Price 92

Price B2C Energy Product 92

Digital Marketer

FEBRUARY 28, 2024

Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless. Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an engaging and persuasive copywriting piece.

Copywriting 92

Copywriting Law Advertising Advertisers 92

Orbit Media Studios

FEBRUARY 28, 2024

By Andy Crestodina New messaging, new offerings, fresh leadership or updated branding. Suddenly, the website (and maybe the current web partner aren’t cutting it). It’s time to redesign. You’re on the quest to choose a new web developer …which can be a challenging, high-stakes decision. Probably, you’ve been through this before and you know that in the world of web development, both costs and results vary wildly.

User-Generated 90

User-Generated Analytics SEO Communications 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. One of the highlights of our discussion were the insights about CapCut. While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content. CapCut is owned by ByteDance, the parent company of TikTok.

Gen Z 87

Gen Z Market Trends Email Marketing Branding 87

Hubspot Marketing

FEBRUARY 28, 2024

Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write an apology email at some point in our careers — whether to a coworker for missing a deadline, to a manager for making an error in a report, or to a customer for delayed shipping. Learning how to apologize professionally for different scenarios is a skill that everyone should hone.

Shipping 85

Shipping Communications Customer Email Marketing 85

Vertical Response

FEBRUARY 28, 2024

Using VerticalResponse for Effective Pop-Up Forms In the sprawling digital landscape where the average online user is bombarded with countless messages, one question remains at the forefront of any email marketer’s mind: how do I cut through the noise and capture my audience’s attention? The answer, for many, is pop-up forms. Designed to nudge visitors into taking action, these diminutive windows are a powerful tool in the email marketer’s arsenal.

Email Marketing 82

Email Marketing Fashion Entertainment Retail 82

Duct Tape Marketing

FEBRUARY 28, 2024

Unlocking Your Leadership Potential: From Hero to Human Leader with Empathy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey f

Transform 72

Transform COS Energy Advertising 72

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Customers.ai

FEBRUARY 28, 2024

I’ll start with an obvious observation: a customer’s first interaction with your company is never “making a purchase.” Though it’d be nice if they arrived immediately at the product they were interested in and bought it right away, most customers go on a long journey before ultimately forking over their cash. Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process.

Customer Journey 60

Customer Journey Customer Transform Outbound Marketing 60

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness. Health is fundamental to the creation of resilient, vibrant brands and this event proved a vital resource for exploring how companies can better support personal and organizational wellness.

Industry Insights 52

Industry Insights Branding Health CMO 52

Six & Flow

FEBRUARY 28, 2024

Learn how to create a holistic go-to-market strategy for revenue growth. Understand the key components and tips to optimize your GTM plan for success.

Marketing Strategy 52

Marketing Strategy Marketing Marketers 52

Doug Garnett

FEBRUARY 28, 2024

In my writing for business I avoid the word “philosophy” whenever possible. Of course, some philosophers reveal brilliant insights in their work and decades ago I quite enjoyed a couple of Kirkegaard books then more recently discovered the writings of Edgar Morin and, especially, Isaiah Berlin. So why avoid the term? No other term puts business readers to sleep faster than the mention of “philosophy.” In part, it is taken to imply obsessing ad infinitum over ideas of litt

Advertising 49

Advertising Advertisers Retail Marketing 49

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.