Wed.Sep 21, 2022

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14 best shopping apps of 2022

Sprout Social

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 145
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5 Content Marketing Ideas for October 2022

Practical eCommerce - Marketing

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce.

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What Consumers Think About the Metaverse & What Brands Need to Know [New Data]

Hubspot Marketing

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy?

Gen Z 138
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Modernising ITSM To Achieve DevOps Success

Calvyn Lee Blog

IT service management (ITSM) is the backbone of most enterprise IT organisations today. Service desk applications often de?ned IT support, with IT teams relying on ITSM to help manage almost every service they deliver to their colleagues and customers. Delivering services shouldn’t be complex, but traditional ITSM tools aren’t keeping up with today’s pace of change.

Transform 130
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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44 tools to help you make your first sale

AWeber

Making your first sale online requires marketing, and marketing is always easier, and more effective — and even more fun — when you have the right tools. To successfully start and grow your business, you can’t just create a sales page or a social post and hope people will come across it. Like any new business or product, you will need to try several marketing strategies to see what works.

Law 124
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Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

Content Marketing Institute

Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success.

SEO 121

More Trending

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How to Make a Good First Impression: 14 Tips to Try

Hubspot Marketing

Did you know that it only takes a tenth of a second to make a first impression? So when you meet someone for the first time, you need to be on your game from the very beginning — but do you know exactly how to make a good first impression? Whether you're meeting new connections, team members, potential employers, or customers, here is alist of tips to help you put your best foot forward and make a great first impression.

Finance 111
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Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?

Search Engine Roundtable

A lot of SEOs focus on the pages Google has indexed versus the pages Google has not indexed on your website. So if there is a larger percentage of not indexed pages, they get concerned.

SEO 107
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Why Would Someone Build Links For Me? via @sejournal, @RyanJones

Search Engine Journal

Is it normal to get weird links and would Google penalize your site for them? Discover the answer in this week's Ask An SEO. The post Why Would Someone Build Links For Me? appeared first on Search Engine Journal.

SEO 107
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12 Benefits of Email Marketing and Why it’s More Important than Ever

Sachs Marketing Group

Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. Email marketing is one of the most effective and efficient ways to connect with your customers and promote your brand.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Wix Integrates With Semrush To Provide Users With Keyword Data via @sejournal, @MattGSouthern

Search Engine Journal

Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard. The post Wix Integrates With Semrush To Provide Users With Keyword Data appeared first on Search Engine Journal.

SEO 104
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Webinar: CDP must-haves for your budget

Martech

What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: CDP must-haves for your budget appeared first on MarTech.

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HubSpot Onboarding: How Lynton Sets You Up for Success

Lynton Web

Purchasing any type of new software comes with a learning curve. You have to earn buy-in from your C-suite and your employees to make it work. So then the big question is, how DO you make it work? The answer is onboarding. If you’ve just signed on with HubSpot (or you’re considering the purchase), you and your leadership are probably excited about the possibilities this platform can provide — everything from streamlining workflows to growing and scaling your business with successful marketing an

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CTV added to Kroger’s retail media business

Martech

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands.

Retail 98
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Google Answers If Core Update Ranking Losses Are A Soft Penalty via @sejournal, @martinibuster

Search Engine Journal

Google answers if Core Update loss of rankings is due to a soft penalty that stops websites from appearing in the search results. The post Google Answers If Core Update Ranking Losses Are A Soft Penalty appeared first on Search Engine Journal.

SEO 98
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Bestselling Plant-Based Proteins of 2022

ConsumerTalk

More consumers are shifting away from meat and seeking more eco-friendly proteins that are plant-based, which also have health benefits. While meat has some advantages and tends to have the highest concentration of protein in most naturally occurring food products, plant-based proteins can be added to CPG snack products in high enough amounts to rival meat's protein counts.

Food 96
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YouTube Is Monetizing Shorts With 45% Revenue Split via @sejournal, @MattGSouthern

Search Engine Journal

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. The post YouTube Is Monetizing Shorts With 45% Revenue Split appeared first on Search Engine Journal.

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4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing

Influence & Co

This article was originally published on Advertising Week.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation

Econsultancy

Steve Phillips is the founder and CEO of consumer insights platform Zappi. I recently caught up with with Steve to find out about his day-to-day work. He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry. My focus is very much on vision and culture. I see my job as thinking through what the company looks like in two.

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How To Nail Your Content Management and Production Plan

Pam Didner

Facebook. Twitter. LinkedIn. Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites.

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Google: Don't Make Cookie Consent Banners Annoying

Search Engine Roundtable

Google said when it comes to your cookie consent banners, make sure not to make those banners annoying. John Mueller of Google was asked, "does cookie consent banner disturb user experience?" John implied it only does when the banner is annoying.

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Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together via @sejournal, @lorenbaker

Search Engine Journal

For your organization to work better, you'll need to combine forces. SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together appeared first on Search Engine Journal.

SEO 84
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google Tests Top Stories Thumbnail Placement Locations

Search Engine Roundtable

Google is testing placing the thumbnail image on the top stories carousel in Google Search at the top and also at the bottom. I believe normally you would see the image in the top spot, but Google is testing it also at the bottom.

Place 86
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How to ensure data quality in HubSpot

Six & Flow

HubSpot has released a series of features to their connected CRM platform at Inbound 2022. Here are a few Data Quality Tools that we wanted to highlight.

CRM 52
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YouTube Recording Studio

Search Engine Roundtable

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Learning At The Speed of Business

yorCMO

Truly the speed of business is faster than ever before, and in a lot of ways, that’s good news. This increase in the speed of business and the nature in which it is done is creating more opportunities for business owners and fractional leaders. The post Learning At The Speed of Business appeared first on yorCMO.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Google Tests Highlighting Text In People Also Ask As Well.

Search Engine Roundtable

Last week we saw Google testing highlighting text in the featured snippets. Now I am seeing reports of Google testing highlighting text in the people also ask.

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Experimentation for developers: an introduction

Welcome Software

The world of digital is evolving faster than we can keep up. But having Optimizely’s experimentation platform on your side can help your team set the standard. That’s because we excel at fast-tracking the entire process of high-performance customer experience creation based on powerful feedback. Over 2 million experiments Great digital experiments lead to great digital experiences.

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Here Is What Google Considers Quality Issues: Things Users Consider Problematic

Search Engine Roundtable

Google's John Mueller explained what he would consider being a search quality issue, causing ranking issues specific to Google considering the site not "quality." John said "to me, quality issues are things that users would consider to be problematic.

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Experimentation for developers: an introduction

Welcome Software

The world of digital is evolving faster than we can keep up. But having Optimizely’s experimentation platform on your side can help your team set the standard. That’s because we excel at fast-tracking the entire process of high-performance customer experience creation based on powerful feedback. Over 2 million experiments. Great digital experiments lead to great digital experiences.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.