Wed.Oct 09, 2024

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The History of Conversion Rate Optimization and Why It's Here to Stay

Aspiration Marketing

The internet has revolutionized the way we shop. Gone are the days of physical browsing; today, with a few clicks, we can purchase anything imaginable. But for businesses, this digital landscape presents a unique challenge: converting website visitors into paying customers. This begs the question: how did CRO come to be? This blog will dive through time, exploring the fascinating history of CRO.

Customer 261
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How social listening increases customer advocacy: 6 examples

Hootsuite

The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.

Customer 112
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Why Companies Are Cutting the CMO Role (and What Happens Next)

Marketing Insider Group

For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why is this happening? What are the alternatives? And what happens next? Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.

CMO 120
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Google blasts DOJ’s ‘radical’ proposed breakup plan

Martech

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to develop an effective Martech strategy, 7 marketing ops habits you need to practice and more

The Marketing Operations Leader

In this edition: How to Develop an Effective Martech Strategy 7 Marketing Ops Habits to Practice Every Week POLL - What is at the center of your Martech Stack? For Paid Subscribers: How to succeed in defined ops roles and undefined ops roles Learn from the experts! The Marketing Ops Huddle (town hall) this month is all about “Marketing Ops Lessons I Wish I Learned Earlier” - join the discussion.

Marketing 130

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Charts: U.S. TikTok Shop Sales 2023-2024

Practical eCommerce - Marketing

TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels. The post Charts: U.S. TikTok Shop Sales 2023-2024 appeared first on Practical Ecommerce.

eCommerce 121
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Zendesk saturates CX with AI and voice

Martech

Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities including agents and copilots across its platform, as well as a new voice agent able to converse with customers. The announcements came at the Zendesk AI Summit in New York City today. Combining AI and human agents. Zendesk will make AI agents available across all digital channels.

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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Content Marketing Institute

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

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How to align sales and marketing for revenue growth

Martech

You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. Sound familiar? The real issue is your teams aren’t aligned. With no sign of competition letting up, this disconnect means missed opportunities. To drive real revenue growth, sales and marketing need to work together.

CRM 128
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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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I Raised $463,000 With Equity Crowdfunding: What I Wish More Business Owners Knew About This Funding Path

Buffer Marketing

Building a company from the ground up always takes time. Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway. That’s why, when I started thinking about securing funding to scale my supplement brand Rootless , I wanted to think creatively about our sources of capital beyond the traditional VC models that could set us on a different path and model of growth.

Health 107
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Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains

Martech

HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.

Product 124
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Milestone Marketing: An Overlooked Growth Engine in B2B SaaS

Animalz blog

We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO — the to-do list goes on. Most of us also have a weakness for shiny objects: a new tool, a magic strategy, an unmissable trend. It comes with the territory. We can’t miss the next big thing that might unlock more growth.

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To Niche or Not to Niche: The Pitfalls of Over-Specialization

Duct Tape Marketing

To Niche or Not to Niche: The Pitfalls of Over-Specialization written by John Jantsch read more at Duct Tape Marketing The Ducttape Marketing Podcast with John Janstch Week two of your favorite episodes, this time (surprisingly) a solo show: In this episode of the Duct Tape Marketing Podcast , I talked about a topic on my mind for a while: the evolution of niche marketing.

CMO 69
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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The signature story: Your critical marketing asset

Businesses Grow

I’ve given hundreds of speeches all around the world. Many kind people come up to me after my talks and thank me for some new insight or learning. But here is one phrase I’ve never heard: “I really loved that pie chart.” People don’t normally respond to data and graphs during a speech. They don’t go back to the office telling people about the awesome Pareto Diagram they saw at an event.

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Marketing to Humans: The 5 Ways to Get Personal in Your Digital Marketing

Orbit Media Studios

By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. And as humans, our audiences have a few natural biases and built-in pre-dispositions. One of the big ones is that we need to feel connected to each other. We relate to each other. We are social animals. We all know this.

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Streaming advertising: then and now

illumin

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. Beginning in 2019 with the launch of Disney+, the “streaming wars” captured the attention of TV producers and audiences everywhere.

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How to Find New Creator Partners: Start with Your Advocates

Traackr

3 tips for finding new creator partners that will level up your influencer marketing program.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Market segmentation: a complete guide

Welcome Software

How well do you know your customers? Are they virtual strangers to you? Do you know them on a first name basis? Or are you at a point where you can finish each other’s sentences? You don’t need to be BFFs with your target audience, but you should have a very clear picture of what they expect from you, and vice versa. This is why it’s so important to get the basics of market segmentation down.

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How to Find New Creator Partners: Build Awareness with Product Seeding

Traackr

3 tips from L’Oréal Luxe and mega content creator on using influencer product seeding to find new creator partners that drive true impact for your brand.

Product 52
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How Insightful Helps You Optimize Workforce Management

Zumvu

Insightful consistently ranks as a top performer on G2, recognized for its leadership in employee productivity and workforce analytics.