Hootsuite
OCTOBER 9, 2024
The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.
Marketing Insider Group
OCTOBER 9, 2024
For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why is this happening? What are the alternatives? And what happens next? Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.
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Martech
OCTOBER 9, 2024
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case.
The Marketing Operations Leader
OCTOBER 9, 2024
In this edition: How to Develop an Effective Martech Strategy 7 Marketing Ops Habits to Practice Every Week POLL - What is at the center of your Martech Stack? For Paid Subscribers: How to succeed in defined ops roles and undefined ops roles Learn from the experts! The Marketing Ops Huddle (town hall) this month is all about “Marketing Ops Lessons I Wish I Learned Earlier” - join the discussion.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
OCTOBER 9, 2024
Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.
Practical eCommerce - Marketing
OCTOBER 9, 2024
TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels. The post Charts: U.S. TikTok Shop Sales 2023-2024 appeared first on Practical Ecommerce.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 9, 2024
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
Martech
OCTOBER 9, 2024
You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. Sound familiar? The real issue is your teams aren’t aligned. With no sign of competition letting up, this disconnect means missed opportunities. To drive real revenue growth, sales and marketing need to work together.
Buffer Marketing
OCTOBER 9, 2024
Building a company from the ground up always takes time. Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway. That’s why, when I started thinking about securing funding to scale my supplement brand Rootless , I wanted to think creatively about our sources of capital beyond the traditional VC models that could set us on a different path and model of growth.
Martech
OCTOBER 9, 2024
HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
OCTOBER 9, 2024
To Niche or Not to Niche: The Pitfalls of Over-Specialization written by John Jantsch read more at Duct Tape Marketing The Ducttape Marketing Podcast with John Janstch Week two of your favorite episodes, this time (surprisingly) a solo show: In this episode of the Duct Tape Marketing Podcast , I talked about a topic on my mind for a while: the evolution of niche marketing.
Animalz blog
OCTOBER 9, 2024
We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO — the to-do list goes on. Most of us also have a weakness for shiny objects: a new tool, a magic strategy, an unmissable trend. It comes with the territory. We can’t miss the next big thing that might unlock more growth.
Businesses Grow
OCTOBER 9, 2024
I’ve given hundreds of speeches all around the world. Many kind people come up to me after my talks and thank me for some new insight or learning. But here is one phrase I’ve never heard: “I really loved that pie chart.” People don’t normally respond to data and graphs during a speech. They don’t go back to the office telling people about the awesome Pareto Diagram they saw at an event.
Orbit Media Studios
OCTOBER 9, 2024
By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. And as humans, our audiences have a few natural biases and built-in pre-dispositions. One of the big ones is that we need to feel connected to each other. We relate to each other. We are social animals. We all know this.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
illumin
OCTOBER 9, 2024
Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. Beginning in 2019 with the launch of Disney+, the “streaming wars” captured the attention of TV producers and audiences everywhere.
Traackr
OCTOBER 9, 2024
3 tips for finding new creator partners that will level up your influencer marketing program.
Welcome Software
OCTOBER 9, 2024
How well do you know your customers? Are they virtual strangers to you? Do you know them on a first name basis? Or are you at a point where you can finish each other’s sentences? You don’t need to be BFFs with your target audience, but you should have a very clear picture of what they expect from you, and vice versa. This is why it’s so important to get the basics of market segmentation down.
Traackr
OCTOBER 9, 2024
3 tips from L’Oréal Luxe and mega content creator on using influencer product seeding to find new creator partners that drive true impact for your brand.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Zumvu
OCTOBER 9, 2024
Insightful consistently ranks as a top performer on G2, recognized for its leadership in employee productivity and workforce analytics.
Aspiration Marketing
OCTOBER 9, 2024
The internet has revolutionized the way we shop. Gone are the days of physical browsing; today, with a few clicks, we can purchase anything imaginable. But for businesses, this digital landscape presents a unique challenge: converting website visitors into paying customers. This begs the question: how did CRO come to be? This blog will dive through time, exploring the fascinating history of CRO.
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