Wed.Oct 09, 2024

article thumbnail

The History of Conversion Rate Optimization and Why It's Here to Stay

Aspiration Marketing

The internet has revolutionized the way we shop. Gone are the days of physical browsing; today, with a few clicks, we can purchase anything imaginable. But for businesses, this digital landscape presents a unique challenge: converting website visitors into paying customers. This begs the question: how did CRO come to be? This blog will dive through time, exploring the fascinating history of CRO.

Customer 185
article thumbnail

Google blasts DOJ’s ‘radical’ proposed breakup plan

Martech

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Content Marketing Institute

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

article thumbnail

Why Companies Are Cutting the CMO Role (and What Happens Next)

Marketing Insider Group

For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why is this happening? What are the alternatives? And what happens next? Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.

CMO 104
article thumbnail

Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

article thumbnail

Go inside the modern marketing data stack by Snowflake

Martech

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.

article thumbnail

How social listening increases customer advocacy: 6 examples

Hootsuite

The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.

More Trending

article thumbnail

I Raised $463,000 With Equity Crowdfunding: What I Wish More Business Owners Knew About This Funding Path

Buffer Marketing

Building a company from the ground up always takes time. Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway. That’s why, when I started thinking about securing funding to scale my supplement brand Rootless , I wanted to think creatively about our sources of capital beyond the traditional VC models that could set us on a different path and model of growth.

Health 83
article thumbnail

Milestone Marketing: An Overlooked Growth Engine in B2B SaaS

Animalz blog

We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO — the to-do list goes on. Most of us also have a weakness for shiny objects: a new tool, a magic strategy, an unmissable trend. It comes with the territory. We can’t miss the next big thing that might unlock more growth.

article thumbnail

Zendesk saturates CX with AI and voice

Martech

Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities including agents and copilots across its platform, as well as a new voice agent able to converse with customers. The announcements came at the Zendesk AI Summit in New York City today. Combining AI and human agents. Zendesk will make AI agents available across all digital channels.

article thumbnail

The signature story: Your critical marketing asset

Businesses Grow

I’ve given hundreds of speeches all around the world. Many kind people come up to me after my talks and thank me for some new insight or learning. But here is one phrase I’ve never heard: “I really loved that pie chart.” People don’t normally respond to data and graphs during a speech. They don’t go back to the office telling people about the awesome Pareto Diagram they saw at an event.

article thumbnail

Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

article thumbnail

Streaming advertising: then and now

illumin

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. Beginning in 2019 with the launch of Disney+, the “streaming wars” captured the attention of TV producers and audiences everywhere.

article thumbnail

Marketing to Humans: The 5 Ways to Get Personal in Your Digital Marketing

Orbit Media Studios

By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. And as humans, our audiences have a few natural biases and built-in pre-dispositions. One of the big ones is that we need to feel connected to each other. We relate to each other. We are social animals. We all know this.

article thumbnail

Market segmentation: a complete guide

Welcome Software

How well do you know your customers? Are they virtual strangers to you? Do you know them on a first name basis? Or are you at a point where you can finish each other’s sentences? You don’t need to be BFFs with your target audience, but you should have a very clear picture of what they expect from you, and vice versa. This is why it’s so important to get the basics of market segmentation down.

article thumbnail

How to Find New Creator Partners: Build Awareness with Product Seeding

Traackr

3 tips from L’Oréal Luxe and mega content creator on using influencer product seeding to find new creator partners that drive true impact for your brand.

Product 52
article thumbnail

Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

article thumbnail

How Insightful Helps You Optimize Workforce Management

Zumvu

Insightful consistently ranks as a top performer on G2, recognized for its leadership in employee productivity and workforce analytics.

article thumbnail

How to Find New Creator Partners: Start with Your Advocates

Traackr

3 tips for finding new creator partners that will level up your influencer marketing program.

article thumbnail

Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains

Martech

HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.

Product 106
article thumbnail

To Niche or Not to Niche: The Pitfalls of Over-Specialization

Duct Tape Marketing

To Niche or Not to Niche: The Pitfalls of Over-Specialization written by John Jantsch read more at Duct Tape Marketing The Ducttape Marketing Podcast with John Janstch Week two of your favorite episodes, this time (surprisingly) a solo show: In this episode of the Duct Tape Marketing Podcast , I talked about a topic on my mind for a while: the evolution of niche marketing.

CMO 66
article thumbnail

Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

article thumbnail

How to align sales and marketing for revenue growth

Martech

You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. Sound familiar? The real issue is your teams aren’t aligned. With no sign of competition letting up, this disconnect means missed opportunities. To drive real revenue growth, sales and marketing need to work together.

CRM 85