Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer.

Transform 108

Transform User-Generated Marketing Marketers 108

Aspiration Marketing

DECEMBER 14, 2023

As a CRM plays a crucial role in customer interactions, migrating your CRM platform to HubSpot can be a strategic shift for your business. With these tips, you can unlock the door to a world of enhanced features and capabilities, ensuring your data finds a new home that aligns effortlessly with HubSpot’s dynamic structure.

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Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. That wasn’t a typo; it’s been nearly 10 years!

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Branding PR SEO Content Marketing 136

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024.

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SEO Place Advertising Advertisers 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

CopyBlogger

DECEMBER 14, 2023

AI writing tools can create basic content, like how-to style SEO blog posts, and many clients are using them instead. Continue Reading The post Freelance Writing Niches That Pay Well In 2024 appeared first on Copyblogger.

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SEO 122

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,

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Transform User-Generated Thought Leadership Copywriting 117

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform.

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CRM User-Generated Analytics Customer 106

Search Engine Land

DECEMBER 14, 2023

Ever wondered what would happen if you prevented Google from crawling your website for a few weeks? Technical SEO expert Kristina Azarenko has published the results of such an experiment. Six surprising things that happened. What happened when Googlebot couldn’t crawl Azarenko’s site from Oct 5 to Nov. 7: Favicon was removed from Google Search results.

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SEO 108

Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. “Ultimately, it’s the only way to manage and mitigate risk for your DAM,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference.

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Management Content Marketing Marketing Marketers 105

Social Media Examiner

DECEMBER 14, 2023

Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? In this article, we’ll explore how to clearly convey your marketing value using analytics. Why Should Marketers Focus on More Clearly Conveying Their Metrics? In the digital age, everyone has access to data. But […] The post How to Clearly Convey Your Marketing Value to Your Boss or Clients appeared first on Social Media Examiner.

Analytics 101

Analytics Marketing Marketers Social Media Marketing 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement.

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User-Generated Advertising Advertisers Promotion 100

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America. They want to donate 50,000 meals this month, so go here to contribute. ( At right, my sweater made of egg nog, mom’s homemade cookies, plum pudding and fruit cake. ) Now, here are this week’s releases, upgr

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Food User-Generated Analytics Advertising 96

Search Engine Land

DECEMBER 14, 2023

This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Under the new rules, publishers and developers using Google AdSense, Ad Manager, or AdMob in these regions must use a certified Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB Europe’s Transparency and Consent Framework (TCF).

Advertising 95

Advertising Advertisers Management Search Marketers 95

Content Marketing Institute

DECEMBER 14, 2023

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.

Marketing 95

Marketing Marketers 95

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

DECEMBER 14, 2023

Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that the policy is so “overarching”, it is causing issues for advertisers outside the consumer finance sector. Why we care. If your Google Ads campaigns are facing disapproval or limitations as a result of this update and you’re unsure why, it might not be due to a violation of Google’

Finance 95

Finance Advertising Advertisers Search Marketers 95

Hubspot Marketing

DECEMBER 14, 2023

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. Starting a business website is never easy, especially if you are a one-man-band. You’re likely an expert on fixing water heaters or replacing broken pipes.

SEO 93

SEO Whitepaper Advertising Advertisers 93

Kuno Creative

DECEMBER 14, 2023

If you ever question the importance of brand strategy , consider why Zoom became a part of our shared vocabulary when we had so many other options for making video calls.

Branding 90

Branding 90

Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Running a successful B2B business is about more than having truly next-level products and services. B2B buyers are picky, cautious customers, so a digital marketing strategy that can reach audiences is a must.

Analytics 86

Analytics User-Generated Market Trends Customer Journey 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Instead, these resources go to rot in digital archives. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

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Product User-Generated Thought Leadership Customer Acquisition 81

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy.

Transform 111

Transform CMO CRM Fashion 111

Hubspot Marketing

DECEMBER 14, 2023

When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy.

eCommerce 71

eCommerce Advertising Advertisers Promotion 71

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months. As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Regular follow-ups, reminders and negotiations offer little to no satisfaction for both parties. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

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Pharmaceutical CRM Customer Acquisition Communications 82

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Rock Content

DECEMBER 14, 2023

The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. According to BrightEdge Research, 68 percent of online time starts with a search. Busy decision-makers will not spend the time it takes to get to page three. This article will discuss formulating your B2B SEO strategy for success in the new year.

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SEO Whitepaper B2C eBook 70

Businesses Grow

DECEMBER 14, 2023

Yeah, can you believe it? Round three. When COVID first hit America, I was an early adopter. I tested positive in March 2020. For many of you, I was the first person you knew who contracted it. Now, I’m probably the first person you’ve known who has contracted it three times. I would happily move off this trend-setting path. As I am locked-down in my bedroom, determined to keep the airborne demon away from wife, I’ve been reflective of humanity’s journey with this disease

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Health Education Place Branding 59

Rock Content

DECEMBER 14, 2023

AI content creation is the latest trend when it comes to keeping content output high and meeting production quotas quickly. But what is AI content creation? Is it right for your brand, and how can you best put it to work for you? Here’s a look at what you need to know. These days, ongoing digital innovation is the key to getting ahead and staying there, making the importance of artificial intelligence (AI) undeniable across all sectors.

Transform 52

Transform Energy SEO Branding 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before.

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Advertising Advertisers Manufacturing Transform 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Welcome Software

DECEMBER 14, 2023

Commerce is at the top of many minds, considering we just made it through the Holiday season gauntlet of premium online shopping days – Prime Day, Thanksgiving, Black Friday, Small Shopping Saturday, and Cyber Monday. According to the National Retail Federation, a record 200.4 million consumers shopped over the five-day holiday weekend – surpassing last year’s record of 196.7 million. 1 With that many people shopping online, there are bound to be frustrations.

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Shoppers Customer Acquisition Retail Shipping 40

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

Welcome Software

DECEMBER 14, 2023

The novelty of this work is that it presents Optimizely’s new sequential statistical test methodology for multinomial count data. It is now available as automatic SRM detection for Optimizely experimentation customers’ A/B tests. How can an experiment have an “SRM”? During my time as a statistician at Optimizely, one of the most frequent questions I encountered from customers concerned the bucket health of their experiments and sample ratio mismatches (SRMs).

Fashion 40

Fashion Health Customer 40

Duct Tape Marketing

DECEMBER 14, 2023

From Stress to Success: The Groundbreaking Strategies for Optimal Health and Performance written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. As the founder of Jennifer Watson Leadership , she is on a mission to help leaders heal and accelerate their deeper purpose of impact through vital wellness, lea

Health 70

Health Transform Food Energy 70

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding