Sprout Social
JULY 21, 2022
If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.
Content Marketing Institute
JULY 21, 2022
No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.
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Hubspot Marketing
JULY 21, 2022
If you’re just getting started with search engine optimization (SEO) , then a step-by-step SEO tutorial is in order. By this point, you’ve likely heard of a few basic terms, such as keyword research and on-page optimization. But how do you apply all the knowledge you’ve gathered thus far? We’ll walk you through it step-by-step. No matter how new you are to SEO, anyone can get started with the below SEO tips and get their website to rank in no time.
Practical eCommerce - Marketing
JULY 21, 2022
Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial. The post AI Tools Streamline Content Marketing and SEO appeared first on Practical Ecommerce.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
JULY 21, 2022
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve Reach & Discoverability appeared first on Search Engine Journal.
Hootsuite
JULY 21, 2022
You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the freedom of Instagram’s early days (minus the Valencia filter) and TikTok’s candid, anything-goes vibe.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
JULY 21, 2022
Know your LTV from your YOY? How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?
Martech
JULY 21, 2022
French NFT brand DOGAMI announces a new collaboration with Gap that will enable users in the “petaverse” to deck out their virtual pets with Gap-logo hoodies and other NFT swag, beginning July 27. In-game virtual apparel, aka wearables, will become available in three-item packs that DOGAMI players can bid on and use to improve their game play and barking rights.
CopyBlogger
JULY 21, 2022
Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have. Continue Reading. The post Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates appeared first on Copyblogger.
Martech
JULY 21, 2022
More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Why we care. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Businesses Grow
JULY 21, 2022
Now that some of the restrictions from COVID have lifted I’ve been traveling more but it is so much more stressful with the merging trends of supply chain problems, surges in travel demand, and under-staffed teams everywhere. It adds up to a world of crappy customer service. One close friend told me that an airline desk attendant broke down in tears in front of him.
Martech
JULY 21, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Last week we shared how to conduct a great Daily Huddle as part of the multi-step Launch Cycle.
Search Engine Journal
JULY 21, 2022
See what happens when you upload images to Google's Vision image classification tool to see how an algorithm identifies what it's about. The post Free Google AI Image Analysis Tool For Image Recognition appeared first on Search Engine Journal.
Martech
JULY 21, 2022
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
JULY 21, 2022
Stay ahead of the competition this 2022 by keeping an eye out for these trendy new social media platforms. The post 10 New Social Media Platforms & Apps To Have On Your Radar appeared first on Search Engine Journal.
Scoop.it!
JULY 21, 2022
In the world of content marketing, there are always two sides. And all business owners and marketers sure do want to stay on the greener side of the marketing field: where the traffic they receive makes people convert. It’s not an easy feat, however. But that doesn’t mean it’s not doable. That’s why, in this article, we will be discussing some tips you can follow to stay on the lusher side of the market.
Buffer Marketing
JULY 21, 2022
What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands with the goal of inspiring anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing a personal brand’ We hope to bring to light insights that can help you bring both meanings to life for your personal brand
Search Engine Roundtable
JULY 21, 2022
Google is testing a new label to notate that the reviews aren't verified in Google Search and Google Map. The label is above the reviews in the local business listing and it says "reviews aren't verified.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
CXL
JULY 21, 2022
How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The sales platform is intensely devoted to nurturing its monthly active users (MAU). They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily.
Exposure Ninja
JULY 21, 2022
Does getting to the top of Google and gaining more organic traffic from search engines feel like a dim and distant dream? Search Engine Optimisation , or SEO , is the art of improving your website’s performance so that you can gain better search engine results page rankings and, in turn, more organic traffic. If you follow our 10-step guide to increasing organic traffic, your hard work won’t result in overnight success — that’s just the nature of SEO — but you will see long-term improvements and
CXL
JULY 21, 2022
When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.
Lynton Web
JULY 21, 2022
Building a professional-looking website may seem daunting if you lack technical resources. HubSpot’s content management system (CMS), CMS Hub, makes creating a website easy with flexible themes, a drag-and-drop editor, and plenty of built-in tools for customization. What if you’re a startup or a growing business? Can you afford the upfront or maintenance costs of a CMS?
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Many Chat
JULY 21, 2022
With over two billion monthly active users , Instagram remains a lucrative platform on which brands can connect with their followers and, ultimately, sell their products and services. But new social media platforms like TikTok mean that customer attention is being pulled in different directions. How can brands stand out and keep their target audience interested?
CMO Network
JULY 21, 2022
When human rights, equity and equality have become so politicized, deciding when brands and businesses enter the cultural conversation is fraught with risk. Can "safety" become the framework CEOs and CMOs need to do more good more often?
AWeber
JULY 21, 2022
Most of us have sat through company-wide mandatory training sessions at some point. Everyone files into a large conference room at a set time. There’s one or maybe several presenters lecturing at the front. The content is usually a topic that can be a bit ‘dry.’ There might be several remote team members on a simulcast video conference. These sessions often repeat over several days or weeks in order to get everyone trained.
Search Engine Journal
JULY 21, 2022
Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural. The post WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI appeared first on Search Engine Journal.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
JULY 21, 2022
Hamilton Insurance Agency created BeneBee, an insurance resource app for employers and employees alike to help Gen Zers take better advantage of their insurance benefits.
Duct Tape Marketing
JULY 21, 2022
The Rising Importance Of Images In Google Search written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Blumenthal. In this episode of the Duct Tape Marketing Podcast , I interview Mike Blumenthal. Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search.
Litmus
JULY 21, 2022
What is a broken email? Marketers love email for it’s reliability, effectiveness, and maybe most importantly it’s high return on investment (ROI). But email support can change suddenly with email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. What may look fine in Apple Mail can become a nightmare in Outlook or Gmail.
Search Engine Roundtable
JULY 21, 2022
Google Search's local pack has for a long time let you filter the local results by hours of operation. But I am not sure when Google added by the day of the week. I am not sure if this is new but I don't think I've seen it before.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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