Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. Just like a bicycle wheel relies on its hub and spokes for strength and balance, your content can benefit from this model to create a cohesive and user-friendly fra

Whitepaper 106

Whitepaper SEO eBook Promotion 106

Aspiration Marketing

OCTOBER 11, 2023

So you have your marketing basics down and are ready to get this startup business rocking. Or you are entering a new market, a new geography, or a new industry with your existing business. You have your funding and solid business plan, and your employees are hired. Now it's time to work those finishing touches to implement your go-to-marketing plan.

Marketing 248

Marketing Marketers Marketing Plan Marketing Strategy 248

Buffer Marketing

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).

User-Generated 127

User-Generated Branding Analytics Management 127

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. This shift means potential customers have less incentive to click through to your website.

Transform 127

Transform SEO Thought Leadership User-Generated 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

OCTOBER 11, 2023

Can you believe it's been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun. The same goes for YouTube, which made video accessibility and shareability online as simple as can be. And Twitter, for that matter — sponsored tweets have only been around since 2010! It's interesting to look back at these iconic moments in the last 20+ years of social media.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.

Pharmaceutical 126

Pharmaceutical Thought Leadership B2C Social Media Marketing 126

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. Why we care. Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail.

Marketing Plan 117

Marketing Plan Retail Education Advertising 117

Search Engine Land

OCTOBER 11, 2023

Greenwashing happens when a company tries to trick customers into thinking they’re environmentally friendly to attract their business. It can happen on purpose or by mistake due to poor planning and lack of awareness. Many big brands, from Nestle to Starbucks, have been caught greenwashing. It’s a prevalent problem within some industries, such as fast fashion.

Branding 114

Branding Law PR Fashion 114

Hubspot Marketing

OCTOBER 11, 2023

Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception. News recently broke that Swift is dating Kansas City Chiefs tight end Travis Kelce. Swift has been photographed attending some of Kelce’s games in his suite with family and friends, and the NFL immediately jumped on the opportunity to use her appearances as ma

PR 108

PR Marketing Marketers 108

Search Engine Land

OCTOBER 11, 2023

Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never worked in HR.

Management 109

Management Marketing Marketers SEO 109

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Practical eCommerce - Marketing

OCTOBER 11, 2023

Meta-owned properties — Facebook, Instagram, WhatsApp, Messenger — dominant global social media. The post Charts: Top Global Social Networks Q3 2023 appeared first on Practical Ecommerce.

eCommerce 108

eCommerce 108

Businesses Grow

OCTOBER 11, 2023

Like nearly every person who took a college economics class, I grew up in the Milton Friedman school of corporate thinking: A business should serve its shareholders … and that’s it. There wasn’t much room for environmental activism, community outreach, or charitable generosity. Friedman Obviously, times have changed. Business is more than making money.

Shipping 106

Shipping Market Trends Marketing Strategy Promotion 106

Martech

OCTOBER 11, 2023

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.

Customer loyalty 105

Customer loyalty Customer Performance Marketing Marketing 105

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high qualit

Retail 104

Retail Gen Z Market Trends Millennials 104

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

OCTOBER 11, 2023

Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that Offer Rewards, and will include any reward with monetary value that doesn’t have a direct mode of payment in the real world, such as: Discounts Loyalty rewards or points Free shipping Free trials for products and services An extra life for a game character A new game character’s skin Wh

Shipping 104

Shipping Advertising Advertisers Search Marketers 104

Martech

OCTOBER 11, 2023

Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that Offer Rewards, and will include any reward with monetary value that doesn’t have a direct mode of payment in the real world, such as: Discounts Loyalty rewards or points Free shipping Free trials for products and services An extra life for a game character A new game character’s skin Why we care.

Shipping 101

Shipping Advertising Advertisers Product 101

Search Engine Land

OCTOBER 11, 2023

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.

Customer loyalty 102

Customer loyalty Customer Whitepaper Marketing 102

Content Marketing Institute

OCTOBER 11, 2023

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.

Content Marketing 99

Content Marketing Marketing Marketers 99

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

OCTOBER 11, 2023

Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant changes waste time and money.

Whitepaper 95

Whitepaper Digital Marketing SEO Analytics 95

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. That era ended. Now we all use GA4, which has fewer, more customizable reports. Got a question? Looking for insights? Go customize a GA4 report. But reports are just the beginning. The real fun is the Explorations. Originally called the Analysis Hub, GA4 Explorations are where you can build much more useful reports, including many things that are impossible in the GA4 report section.

Analytics 89

Analytics eCommerce CMO SEO 89

CMO Network

OCTOBER 11, 2023

Toyota just filled a huge open marketing slot by becoming the official automotive partner of the National Football League.

Marketing 114

Marketing Marketers CMO 114

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

AWeber

OCTOBER 11, 2023

When I started my own business, I jotted down a list of administrative and setup tasks that I needed to complete right away. One of the first tasks I tackled: Getting a professional email address. I didn’t want to send from a free email address — an amateurish move. Which is why I prioritized setting up my professional address. If you run a side hustle, business, or nonprofit, I also recommend that you send emails from a professional email address.

Non-Profit 89

Non-Profit Email Marketing Branding Customer 89

Litmus

OCTOBER 11, 2023

Email geeks, you’ve done it again. Thank you, thank you, thank you. Our friends at G2 recognize the best of the best in software each quarter. We’re thrilled that they have recognized Litmus again in their Fall 2023 awards. What makes these extra special? It’s not just an award—it’s based directly on excellent reviews from email geeks like you. At Litmus, supporting our customers and community is super important to us.

Email Marketing 86

Email Marketing Customer Marketing Marketers 86

yorCMO

OCTOBER 11, 2023

When B2B organizations face a gap in strategic marketing leadership there are clear signs. Learn how to identify them and take action. The post 8 Signs Your B2B Marketing Needs an Overhaul appeared first on yorCMO.

Marketing 84

Marketing Marketers 84

Martech

OCTOBER 11, 2023

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial

Management 116

Management Transform Analytics Customer 116

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie

B2C 81

B2C Education Marketing Marketers 81

Search Engine Land

OCTOBER 11, 2023

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial

Management 101

Management Transform Analytics Customer 101

Rock Content

OCTOBER 11, 2023

Taking on the challenge of rebranding your business can end up being a hit or a miss, depending on how you go about it. It requires time and thought to get it right, and not all companies succeed. Just look at the extreme rebranding of Twitter recently. Is it a success, or will it be the end of the social media platform for good? Whether you plan to modify your company’s name, change your messaging, or redesign your logo or other element of your product or service, a good place to start is

Customer loyalty 52

Customer loyalty Retail Place Advertising 52

Traackr

OCTOBER 11, 2023

Here are some of the top indie hair care brands in influencer marketing, ranked by the Brand Vitality Score (VIT).

Influencer Marketing 59

Influencer Marketing Branding Marketing Marketers 59

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding