Hubspot Marketing
MARCH 28, 2022
Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched.
Sprout Social
MARCH 28, 2022
Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check some CRM data, and maybe do a once-over of your competitors’ websites. From there, you might even create battle cards for the sales team and update them once a year. But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box.
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Hubspot Marketing
MARCH 28, 2022
Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are considered thought-leaders – or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That's where thought leadership comes in.
Search Engine Journal
MARCH 28, 2022
Check out these top local ranking signals you'll need to understand to build your online presence and perform well in local search. The post Top 25 Local Search Ranking Signals You Need To Know appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
AWeber
MARCH 28, 2022
Elizabeth Resnick is a double certified health coach and the owner of Happy, Healthy, and Hot — where she coaches successful women (and some men) on weight loss and fitness, focusing on the building blocks of a healthy lifestyle. Her audience comes from social media, but she makes money by selling 90-minute intensive — one-on-one coaching sessions. People looking for specifically catered recipes, workouts, and advice sign up and get personalized help from her.
Hootsuite
MARCH 28, 2022
We’ve all received our fair share of suspicious emails and have been trained on how to spot the new generation of phishing attempts, spoofed email addresses, and inconsistencies in language and presentation. But, do you know how to combat the HR scams that are increasingly popping up on social media? Recruitment processes can be stressful enough at the best of times, but especially so when pandemic-induced layoffs are taking place and financial security is on the line.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MARCH 28, 2022
If your Google Business Profile got suspended out of nowhere, here's a list of reasons why (and how you can fix it). The post Why Did Your Google Business Profile Get Suspended? appeared first on Search Engine Journal.
Martech
MARCH 28, 2022
For years marketers have been scrambling to produce more content, leads and events. However, this excess mindset often leads to burnout with minimal business success. The teams that really nail agile marketing do less work with more focus on outcomes. “Busy-ness” doesn’t equal business value. When numbers are soft, it’s natural for panic to set in and to respond with the need for more marketing.
Practical eCommerce - Marketing
MARCH 28, 2022
Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective? The post Are Google Ads SKAGs Effective in 2022? appeared first on Practical Ecommerce.
Buffer Marketing
MARCH 28, 2022
In 2021, we geared up for our first hiring push in the Customer Advocacy team (our customer support team) for quite a while. Due to strategy and personnel changes, we would need to hire five new Advocates throughout the year, which is more than we’d hired in any year since 2016. Between hiring and other personnel changes, we started 2021 with 15 Customer Advocates and ended the year with 19.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
MARCH 28, 2022
If you've struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users. The post How To Make Paid Search Work For B2B Marketing appeared first on Search Engine Journal.
Martech
MARCH 28, 2022
Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. It also found that returning users made up 92% of traffic coming from apps. The report, 2022 Digital Experience Benchmark, analyzed over one hundred data points from 46 billion user sessions across 3,870 global websites.
Search Engine Journal
MARCH 28, 2022
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. The post Google Sunsetting URL Parameters Tool Next Month appeared first on Search Engine Journal.
Zumvu
MARCH 28, 2022
Nowadays, we no longer have to spend hours on hold to get a hold of someone from the help desk or wait until the next business day to hear back from a company about an issue we have raised.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sales Force: CMO
MARCH 28, 2022
What is the one thing that should tie together every piece of content you create? Brand messaging. Brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand because it’s inspirational, persuasive, motivational and, well, sticky. Ultimately, it makes customers want to buy your product.
Martech
MARCH 28, 2022
Pinterest today announced $1.2 million in additional funding for its Creator Fund , specifically targeting people from traditionally underrepresented groups. The funds – which are a combination of cash grants, ad credits and equipment – will also extend the program through all of 2022. This year’s effort will have four quarterly cycles: fashion/beauty, wellness, lifestyle/home and food.
Quikly
MARCH 28, 2022
I’ve always been someone who believes words have power.
Martech
MARCH 28, 2022
Customer engagement platform Braze has announced a new package of products under the name Braze for Commerce. Aimed at retail and e-commerce brands, Braze for Commerce seeks to deliver campaign personalization based on first-party data. Marketers will be able to use a set of tools within Braze to collect and enhance zero- and first-party data in compliant ways, for example by using Braze Surveys to collect zero-party data (data proactively shared by the consumer), or SMS performance metrics to r
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
CMO Network
MARCH 28, 2022
For years, marketers were concerned about being "lost in translation" and failing on a campaign because they used the wrong words in their translation. Nowadays, a marketer is lost by just considering translation as a strategy.
Martech
MARCH 28, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it’s not just Ryan Phelan who gets the wrong emails. In his new article for MarTech , Ryan Phelan rants his inimitable way through five things he hates about email and how to fix them.
Many Chat
MARCH 28, 2022
Thanks to its status as one of the world’s most used social media platforms, Instagram has plenty of features for businesses to take advantage of. One of the most prominent features is Stories. In 2019—just three short years after the feature’s release in 2016—Instagram reported 500 million daily active Stories users; in 2020, the platform itself hit 1 billion users.
Martech
MARCH 28, 2022
Snowflake today launched Retail Data Cloud, which allows retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their own data, access new data, and securely collaborate across the retail industry. What does it do? Users can integrate their data regardless of source, speed, or format, creating a single, synchronized information source.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Many Chat
MARCH 28, 2022
One feature that feels like it has been on Instagram since the social media platform burst onto the online scene in 2011 is the “likes” feature. For a lot of people, not seeing a like function is unthinkable. But Instagram has done just that: it has given users the option to turn off likes. . For up-and-coming brands and businesses on the platform, this option provides some unique opportunities that aren’t available on other popular social media platforms.
Search Engine Land
MARCH 28, 2022
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data). Please visit Search Engine Land for the full article.
OnPassive Marketing
MARCH 28, 2022
Starting an E-commerce or online store, requires a plan for converting visitors into paying customers. A conversion is what we call it in the marketing world. Your conversion rate is the number of visitors who become paying customers after being converted from latent prospects. One of the most effective ways to reach your target audience in the modern marketing world is to use content marketing and create relevant, engaging, and insightful content.
Search Engine Land
MARCH 28, 2022
This won’t result in more errors, just more descriptive errors to help you debug issues. Please visit Search Engine Land for the full article.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
MARCH 28, 2022
Which of the following hits you harder: losing something or gaining something?
Search Engine Land
MARCH 28, 2022
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait. Please visit Search Engine Land for the full article.
Search Engine Journal
MARCH 28, 2022
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. The post YouTube Testing ‘Search Chips’ On Desktop appeared first on Search Engine Journal.
Search Engine Land
MARCH 28, 2022
Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world. Please visit Search Engine Land for the full article.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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