Aspiration Marketing
APRIL 1, 2022
Most companies simply aren’t making the most out of social media for recruitment marketing. These platforms offer us so many tools that go mostly unused. We’ve put together this short list of 5 ways to use social media creatively for your recruitment marketing strategy.
Content Marketing Institute
APRIL 1, 2022
A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome.
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Search Engine Journal
APRIL 1, 2022
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business: How to Completely Optimize Your GMB Listing appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 1, 2022
Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in. Fortunately, there’s a better way to communicate your skills and achievements to a potential employer than the traditional resume and summary.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
APRIL 1, 2022
As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today. The post 103 Small Business Marketing Ideas To Help You Grow appeared first on Search Engine Journal.
Martech
APRIL 1, 2022
Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say they have clearly defined goals and strategies for it, a Forbes Insight survey found. Also, more than 80% say it is an important competitive differentiator, as essential to a company’s success as products, services and pricing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 1, 2022
This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s private-equity arm and Brookfield Asset Management Inc. for about $10 billion.
Hubspot Marketing
APRIL 1, 2022
Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period. Calculating CAGR by hand is a rather involved process, so below we’ll go over how you can quickly calculate CAGR in Excel. CAGR Excel Formula. The formula for calculating CAGR in Excel is: =(End Value/Beginning Value) ^ (1/Number of Years) - 1. The equation uses three different values: End value, which is the amount of money you’ll have after the period has passed.
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Glewed TV is now a preferred partner in Yahoo’s supply-side platform.
Search Engine Journal
APRIL 1, 2022
New tools added to LinkedIn's Creator Mode gives you more analytics data with greater insight into audience engagement, and access to new profile features. The post LinkedIn Adds New & Improved Tools To Creator Mode appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 1, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and sometimes the news just finds me while I’m getting a trim. My barber is moving to a new location.
Campaign Monitor
APRIL 1, 2022
SMS marketing has quickly become an essential channel for businesses. Here are six best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications.
Many Chat
APRIL 1, 2022
Instagram Summit is the brainchild of the world’s leading Chat Marketing platform, ManyChat. Instagram Summit is designed to help social media marketers, influencers, content creators, and eCommerce brands rapidly improve their Instagram marketing strategies. If you’re planning on attending (as you should be!), we’ve got some tips to help you make the most of the Summit.
Quikly
APRIL 1, 2022
Brands often want customers to find value in their products or services, but just how often do customers perceive those things as beneficial?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
APRIL 1, 2022
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links. Please visit Search Engine Land for the full article.
Econsultancy
APRIL 1, 2022
When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy, M&Ms, Snickers, Twix and many more. Far less widely-known is the fact that Mars is one of the world’s largest […].
Search Engine Land
APRIL 1, 2022
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here’s what they look like. Please visit Search Engine Land for the full article.
Digital Marketer
APRIL 1, 2022
Your team has a backlog of features to implement, and you’re the product owner. The issue is that your team is overworked, and no one knows where to begin or how to prioritize duties. This is where a user story map template might be beneficial! What is User Story Mapping and How Does it Work? A user story map visually represents a user’s journey through a product.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
APRIL 1, 2022
Google said this is impacting a significant subset of users specific to Responsive search ads (RSAs). Please visit Search Engine Land for the full article.
OnPassive Marketing
APRIL 1, 2022
Online shoppers expect personalization. They expect a certain level of service and appreciate receiving personalized offers. Brands can treat each customer like a VIP with e-commerce personalization. Customers who feel like VIPs are more likely to stick with your brand. Providing a seamless customer service experience is one way to keep customers happy.
Marketing Blogo
APRIL 1, 2022
Blog marketing is one of online marketing strategies where new customers are attracted by means of promoting your blog through online campaign. Catching the attention of new customers is a serious business practice for accomplishing rapid growth. Over the years, with the coming on of new internet technologies, marketing tactics has improved. Most individuals visiting.
Six & Flow
APRIL 1, 2022
Last week was the first time that our team got together in person in nearly two years.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Traackr
APRIL 1, 2022
Learn what's driving Ulta Beauty, Beaut Beauty, and NYX influencer marketing programs, and get data on beauty trends like gut health, curly and textured hair.
Bannerflow
APRIL 1, 2022
The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. .
Martech
APRIL 1, 2022
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. In fact, agile marketing involves even more planning than most traditional marketing, but there’s one key difference — you always plan at the last responsible moment
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