Wed.Jan 15, 2025

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Don’t have the time to implement time-saving AI tools? Here’s what to do.

Martech

An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.

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How SEO Services Can Improve Your E-commerce Website’s Sales

Marketing Insider Group

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. When done well, it connects potential buyers with your products, creating a seamless path from search to checkout. Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention.

SEO
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How to Get Customers to Leave Reviews

SocialPilot

Have you ever spent hours reading reviews before buying something online? You’re not alone. According to Fera.ai , a whopping 93% of consumers do the same! Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. While positive feedback can convince people to buy something, a negative one can talk them out of a purchase entirely.

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Navigating the US TikTok ban: What brands need to know

Sprout Social

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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48 X (Twitter) Ads Statistics You Should Know in 2025

Spiralytics

If theres one platform that completely encapsulates the term real time, its X (formerly Twitter). It has been the go-to platform for breaking news and instant reactions for nearly two decades. From political events to cultural moments, its where conversations ignite and trends are born. This significance translates to a powerful social media presence today, connecting brands with a dynamic and influential audience.

More Trending

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Best Video Editing Software in 2025 — 15 Free + Paid Tools

Buffer Marketing

There’s no two ways about it: video is the way people prefer to consume content in 2025.  Buffer’s data  shows that when it comes to  social media  platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and  marketing strategy.

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Six marketing megatrends we’re watching right now

Businesses Grow

One of my favorite strategic brainiacs is Mathew Sweezey, and we used our latest podcast episode to explore the ideas we’re most excited about for the New Year. I think these are non-obvious, interesting, and worth your time! Some of the items we discuss: Why enterprise-level AI integrations will finally begin to drive ROI The human-driven opportunity of experiential marketing Why brand communities are the new media Why marketing success might depend on change management How marketers will

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Simplify, Test, and Perfect: Introducing Email Automation with Version Control

AWeber

Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you're making small tweaks or experimenting with bold new strategies, automations with version control ensures you're in the driver's seat, every step of the way.

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51 LinkedIn statistics to shape your social strategy

Hootsuite

LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Why Two Weeks Notice Is Hurting Workplace Culture

Duct Tape Marketing

Why Two Weeks Notice Is Hurting Workplace Culture written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice.

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4 ways to correct bad data and improve your AI

Martech

As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, its effectiveness depends on well-planned and well-managed datasets. Bad data leads to poor predictions, bias, flawed insights and unintended outcomes.

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How to Get Customers to Leave Reviews

SocialPilot

Have you ever spent hours reading reviews before buying something online? You’re not alone. According to Fera.ai , a whopping 93% of consumers do the same! Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. While positive feedback can convince people to buy something, a negative one can talk them out of a purchase entirely.

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AI continues to aid marketers’ quest for authenticity: Report

Martech

Marketers fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpots new State of Marketing 2025 report. The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Hiring a Branding Agency vs. DIY: Which is Right for You?

Aspiration Marketing

Standing out in today's saturated market is more important than ever, but how do you carve a unique space for your business? It all starts with branding. Crafting a compelling brand identity can be the difference between blending in and boldly leading your industry. But should you tackle this crucial task yourself or enlist the help of a branding agency?

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How to apply your lead scoring strategy in HubSpot and Monday.com

Martech

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Lets quickly review them before we dive into the martech itself. Incorporate engagement data for real-time insights. Engagement data is critical to understanding a prospects interest and readiness to purchase.

CRM
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Hiring an Inbound Marketing Company Boosts Leads and Bolsters Brand Trust

Kuno Creative

If theres one throughline connecting the barrage of marketing predictions for 2025, its uncertainty. Again. Hooray. With economic concerns driving leaders to scale back marketing budgets, social and search algorithm changes curbing organic reach and generative AI gaining traction (as both a useful tool and an unsettling adversary), marketing teams are overwhelmed.

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Social media and influencers: 2025 predictions

Martech

Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Get Unstuck: Live group coaching on your advertising and marketing messages (replay)

Marketing Sherpa

On January 14th,I presented the Get Unstuck webinar to the SCORE (Service Corps of Retired Executives) community in a live event hosted by Hugh McLean. We are providing a replay of that webinar to you right here. Here are someFREE resources that we hope you find helpfulafter watching the webinar replay.

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AI Shakes Up Search Landscape: What Marketers Need To Know Now

Content Marketing Institute

Your audience wont tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.

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Cactus Campaign: Turning Pots into Profits with Smart Marketing

yorCMO

Discover how 'The Cactus Campaign' turned small acts of kindness into $100K revenue for a cleaning service and its impressive ROI.

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How to calculate statistical significance for your A/B tests

Unbounce

/ Landing pages How to calculate statistical significance for your A/B tests By Josh Gallant. Updated on January 15, 2025. 9 min read What do particle physicists and marketers have in common? (Dont worry, this isnt the setup to a corny joke.) Both spend a lot of time figuring out whether or not their test results are statistically significant. If youve spent any amount of time researching conversion rate optimization (CRO) and A/B testing, then youve probably come across the term statistical sig

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Best Project Management Software and Tools Picked for 2025

Zumvu

Effective project management forms the core of each successful business operation. With rapid advancement, especially in technology, the need for solid project management software tools has never been felt as much as it is today.

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How to calculate statistical significance for your A/B tests

Unbounce

/ Landing pages How to calculate statistical significance for your A/B tests By Josh Gallant. Updated on January 15, 2025. 9 min read What do particle physicists and marketers have in common? (Dont worry, this isnt the setup to a corny joke.) Both spend a lot of time figuring out whether or not their test results are statistically significant. If youve spent any amount of time researching conversion rate optimization (CRO) and A/B testing, then youve probably come across the term statistical sig

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Why Every Sales Leader Should Explore AI for Sales Prospecting

Six & Flow

Sales prospecting is the foundation of any successful pipeline. And as a sales leader, you know its critical to target the right leads and reach out to them in a meaningful way. But if you're relying on traditional methods, chances are you're working harder, not smarter. Inefficient processes, missed opportunities, and impersonal outreach can hinder your teams success.

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Sendible Pricing: Is It Worth the Cost?

SocialPilot

Sendible is a popular tool for seamlessly managing social media profiles. It has five pricing plans to suit different customers and their varying business needs. However, you may still need to find the perfect plan that fits your budget since the price increase from one Sendible plan to the next is steep (ranging from $29/month to $750/month ). Now, important features, such as a content and hashtag library and custom and automated reports, are only available with Sendibles Scale+ plans, which st

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How You Can Leverage AI for Sales to Transform Team Efficiency

Six & Flow

All that sales admin your reps are up to is dearly expensive, both in terms of wasted resources and missed opportunities. Hours lost to mundane tasks like data entry, meeting prep, and lead prioritisation eat into time that could be spent selling. Its no surprise that burnout is becoming a common concern among sales teams.

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Birdeye Reviews: In Depth Analysis & Alternatives

SocialPilot

Jimit Bagadiya Jan 15, 2025 13 Mins. to read Loomly Make social media management less complex with Loomly Best For : Freelancers, agencies, non-profit organizations, startups, individuals & influencers Pricing: $359 Visit Website About Reviews Features Pricing Alternatives Quick Overview of Loomly Review Number of Reviews (G2) 1712 Overall Star Rating (G2) Ease of Use Quality of Support Ease of Setup Minimum Pricing $42/Month Number of Social Accounts 10 Number of Team Members 2 Scheduling &

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Could TikTok Be Banned. Today?

Hubspot Marketing

W hat we know right now: TikTok will be banned this Sunday, January 19th if it doesn't demonstrate a willingness to divest from ByteDance, its Chinese-owned parent company Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok's stance that its ban infringes on freedom of speech, pointing out that a constitutional right doesnt impact foreign-owned entities.

Law