Aspiration Marketing
JANUARY 15, 2025
Standing out in today's saturated market is more important than ever, but how do you carve a unique space for your business? It all starts with branding. Crafting a compelling brand identity can be the difference between blending in and boldly leading your industry. But should you tackle this crucial task yourself or enlist the help of a branding agency?
Sprout Social
JANUARY 15, 2025
Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.
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Martech
JANUARY 15, 2025
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.
Buffer Marketing
JANUARY 15, 2025
There’s no two ways about it: video is the way people prefer to consume content in 2025. Buffer’s data shows that when it comes to social media platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and marketing strategy.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Businesses Grow
JANUARY 15, 2025
One of my favorite strategic brainiacs is Mathew Sweezey, and we used our latest podcast episode to explore the ideas we’re most excited about for the New Year. I think these are non-obvious, interesting, and worth your time! Some of the items we discuss: Why enterprise-level AI integrations will finally begin to drive ROI The human-driven opportunity of experiential marketing Why brand communities are the new media Why marketing success might depend on change management How marketers will
Hootsuite
JANUARY 15, 2025
LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SocialPilot
JANUARY 15, 2025
Have you ever spent hours reading reviews before buying something online? You’re not alone. According to Fera.ai , a whopping 93% of consumers do the same! Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. While positive feedback can convince people to buy something, a negative one can talk them out of a purchase entirely.
Marketing Insider Group
JANUARY 15, 2025
E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. When done well, it connects potential buyers with your products, creating a seamless path from search to checkout. Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention.
SocialPilot
JANUARY 15, 2025
Have you ever spent hours reading reviews before buying something online? You’re not alone. According to Fera.ai , a whopping 93% of consumers do the same! Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. While positive feedback can convince people to buy something, a negative one can talk them out of a purchase entirely.
AWeber
JANUARY 15, 2025
Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you're making small tweaks or experimenting with bold new strategies, automations with version control ensures you're in the driver's seat, every step of the way.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Sherpa
JANUARY 15, 2025
On January 14th,I presented the Get Unstuck webinar to the SCORE (Service Corps of Retired Executives) community in a live event hosted by Hugh McLean. We are providing a replay of that webinar to you right here. Here are someFREE resources that we hope you find helpfulafter watching the webinar replay.
Spiralytics
JANUARY 15, 2025
If theres one platform that completely encapsulates the term real time, its X (formerly Twitter). It has been the go-to platform for breaking news and instant reactions for nearly two decades. From political events to cultural moments, its where conversations ignite and trends are born. This significance translates to a powerful social media presence today, connecting brands with a dynamic and influential audience.
Martech
JANUARY 15, 2025
As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, its effectiveness depends on well-planned and well-managed datasets. Bad data leads to poor predictions, bias, flawed insights and unintended outcomes.
Duct Tape Marketing
JANUARY 15, 2025
Why Two Weeks Notice Is Hurting Workplace Culture written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
JANUARY 15, 2025
In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Lets quickly review them before we dive into the martech itself. Incorporate engagement data for real-time insights. Engagement data is critical to understanding a prospects interest and readiness to purchase.
Content Marketing Institute
JANUARY 15, 2025
Your audience wont tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.
yorCMO
JANUARY 15, 2025
Discover how 'The Cactus Campaign' turned small acts of kindness into $100K revenue for a cleaning service and its impressive ROI.
Unbounce
JANUARY 15, 2025
/ Landing pages How to calculate statistical significance for your A/B tests By Josh Gallant. Updated on January 15, 2025. 9 min read What do particle physicists and marketers have in common? (Dont worry, this isnt the setup to a corny joke.) Both spend a lot of time figuring out whether or not their test results are statistically significant. If youve spent any amount of time researching conversion rate optimization (CRO) and A/B testing, then youve probably come across the term statistical sig
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Zumvu
JANUARY 15, 2025
Effective project management forms the core of each successful business operation. With rapid advancement, especially in technology, the need for solid project management software tools has never been felt as much as it is today.
Unbounce
JANUARY 15, 2025
/ Landing pages How to calculate statistical significance for your A/B tests By Josh Gallant. Updated on January 15, 2025. 9 min read What do particle physicists and marketers have in common? (Dont worry, this isnt the setup to a corny joke.) Both spend a lot of time figuring out whether or not their test results are statistically significant. If youve spent any amount of time researching conversion rate optimization (CRO) and A/B testing, then youve probably come across the term statistical sig
Six & Flow
JANUARY 15, 2025
Sales prospecting is the foundation of any successful pipeline. And as a sales leader, you know its critical to target the right leads and reach out to them in a meaningful way. But if you're relying on traditional methods, chances are you're working harder, not smarter. Inefficient processes, missed opportunities, and impersonal outreach can hinder your teams success.
SocialPilot
JANUARY 15, 2025
Sendible is a popular tool for seamlessly managing social media profiles. It has five pricing plans to suit different customers and their varying business needs. However, you may still need to find the perfect plan that fits your budget since the price increase from one Sendible plan to the next is steep (ranging from $29/month to $750/month ). Now, important features, such as a content and hashtag library and custom and automated reports, are only available with Sendibles Scale+ plans, which st
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Six & Flow
JANUARY 15, 2025
All that sales admin your reps are up to is dearly expensive, both in terms of wasted resources and missed opportunities. Hours lost to mundane tasks like data entry, meeting prep, and lead prioritisation eat into time that could be spent selling. Its no surprise that burnout is becoming a common concern among sales teams.
Martech
JANUARY 15, 2025
Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space.
Kuno Creative
JANUARY 15, 2025
If theres one throughline connecting the barrage of marketing predictions for 2025, its uncertainty. Again. Hooray. With economic concerns driving leaders to scale back marketing budgets, social and search algorithm changes curbing organic reach and generative AI gaining traction (as both a useful tool and an unsettling adversary), marketing teams are overwhelmed.
SocialPilot
JANUARY 15, 2025
Jimit Bagadiya Jan 15, 2025 13 Mins. to read Loomly Make social media management less complex with Loomly Best For : Freelancers, agencies, non-profit organizations, startups, individuals & influencers Pricing: $359 Visit Website About Reviews Features Pricing Alternatives Quick Overview of Loomly Review Number of Reviews (G2) 1712 Overall Star Rating (G2) Ease of Use Quality of Support Ease of Setup Minimum Pricing $42/Month Number of Social Accounts 10 Number of Team Members 2 Scheduling &
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
JANUARY 15, 2025
Marketers fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpots new State of Marketing 2025 report. The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends. In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing.
Hubspot Marketing
JANUARY 15, 2025
W hat we know right now: TikTok will be banned this Sunday, January 19th if it doesn't demonstrate a willingness to divest from ByteDance, its Chinese-owned parent company Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok's stance that its ban infringes on freedom of speech, pointing out that a constitutional right doesnt impact foreign-owned entities.
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