Thu.May 22, 2025

article thumbnail

What is Business Development, and Why is it Important?

Aspiration Marketing

What is Business Development? Imagine a company doubling its revenue in a single year, not through lucky breaks but strategic alliances. That's the power of business development. But it's more than just sales; it's the engine of sustainable growth, driving revenue, expanding reach, and fueling innovation. Understanding its true definition and strategic importance is crucial for unlocking its transformative potential.

Transform 194
article thumbnail

These 10 AI Stats & Trends Sound Made Up — But They’re Not

Jeff Bullas

The global AI industry is growing fast — like, really fast. It’s on track to grow at 36.6% every year between 2024 and 2030. By the end of that run, we’re looking at a market worth over $826 billion. Why this matters Stuff that felt like sci-fi a year ago is now your business edge. AI agents are managing calendars. Synthetic data is replacing real data.

Transform 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesnt mean leaving performance behind. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.

article thumbnail

How to do scenario planning the right way

Martech

As we all navigate these confusing times, there’s a lot of talk about scenario planning. However, much of what’s said misses the core point of the practice. Let’s explore what scenario planning really is and, more importantly, what it isn’t. ( Spoiler : It’s not about predicting the future.) Uncertainty is the real business risk Nothing upsets businesses (and markets) more than uncertainty.

article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)

AWeber

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). Sound familiar? Timing matters. If youve ever wondered, "when is the best time to send emails?" youre not alone. Hundreds of studies and email marketers agree: hitting "send" at the right moment can make the difference between being read immediately or buried beneath a flood of messages.

B2C 104

More Trending

article thumbnail

Overcoming the IT/OT disconnect

SmartBrief - Marketing

Modernizing and protecting our critical infrastructure has become a paramount concern. From a traditional information technology perspective, the term critical infrastructure implies what I call the tech trifecta: Cloud, data center and on-premise. Together, this triad provides the services we know and love, from LinkedIn to Slack to ChatGPT and beyond.

article thumbnail

How to Use Instagram Close Friends (and Pair With Broadcast Channels and Unlockable Reels)

Buffer Marketing

Having thousands of followers is great. But sometimes, the real value of social media comes from smaller , more meaningful interactions. That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018 , lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories.

Product 74
article thumbnail

What’s missing from your AI content workflow, and how MCP fills the gap

Martech

Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing content creation workflows unless you have a team of developers. Suppose you’re evaluating AI solutions or struggling to make existing tools fit your content workflows. In that case, it might be time to take a closer look at the model context protocol (MCP) and the servers created to use this standard what they are, h

article thumbnail

Confessions of an AI Addict

Animalz blog

I never intended to be an addict. Nobody does, I suppose. But the temptations, theyre too powerful. Theyve made me lazy, dishonest, selfish, needy, over-confident every sin under the sun. Ive tried to resist. Many times. And sometimes I escape, for a little while. But it always pulls me back in, usually sooner rather than later. My addiction is to algorithms, to AI.

article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand

Duct Tape Marketing

AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape Marketing Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney , a veteran digital marketer and publisher of the AI Marketing Ethics Digest. As artificial intelligence becomes central to marketing, Paul makes the case for why ethics and strategy must lead the conversationnot just the latest tools.

article thumbnail

How to Start a Newsletter: A Step-by-Step Guide for Beginners

AWeber

Ever felt like your great ideas, business updates, or stories vanish into the social media void? Imagine reaching your audience directly, with no algorithms dialing down your message. Thats the power of starting a newsletter. Whether youre looking to build a community, drive sales, or simply share your passion, a newsletter is your most dependable digital megaphone.

Law 61
article thumbnail

New Podcast Season: Breaking Down the Walls of Enterprise Content Marketing (Season Intro)

Animalz blog

This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they’ve built, the battles they’ve fought, and the lessons they’ve learned along the way.

article thumbnail

Brand Innovators’ ShopTalk Backstage with Samsung

illumin

As part of the Brand Innovators’ Evolution of Retail Summit 2025 on March 25-26 2025, Jillian Gorman of Samsung joins illumin CSO Seraj Bharwani in Las Vegas for the ShopTalk Backstage series for a conversation on “performant storytelling” and why authentic storytelling that actually drives performance is a necessary form of connectivity in today’s ever-evolving marketing landscape.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

WeTransfer Review: Features, Pricing amp;amp; Alternatives

Zumvu

The file sharing industry is thriving, with the global file transfer market valued at approximately $32.5 billion in 2018 and experiencing an annual growth rate of around 9%. In this landscape, WeTransfer has become a go-to service for sending large files.

Price 52
article thumbnail

How Leading Brands Are Scaling Creator Advocacy: Insights From IMPACT

Traackr

Learn how top brands are scaling creator advocacy with smarter strategy, stronger partnerships, and full-funnel impact.

article thumbnail

Creating Share-Worthy Instagram Content That Outperforms

Social Media Examiner

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? In this article, you'll discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends.

article thumbnail

Debunked by AI: The future of misinformation on social

Hubspot Marketing

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AIs image generation capabilities: Otter on a plane using wifi. Mollick uses that prompt to create images of an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around November 2022. Source And here is his result in August 2024.

article thumbnail

Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

article thumbnail

Why your emails still miss the inbox even if you’re ‘in compliance’

Martech

Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is your organization following the additional recommended guidelines to ensure that your emails reach the inbox, not the junk folder or, even worse, arent delivered at all? Ive been surprised at how many senders still lack compliance with these recommendations.

Health 92