AWeber
MAY 4, 2023
Memorial Day is a federal holiday in the United States that occurs on the same day each year—the last Monday in May. It’s also one of the most popular in the United States, along with Thanksgiving and Veterans Day: According to Statista, Memorial Day has a popularity rating of 80%. But the question is: why is Memorial Day so important for marketers?
Aspiration Marketing
MAY 4, 2023
The world of webinars and success stories of companies that have truly nailed the art of driving engagement. Get ready to be inspired, educated, and maybe even jealous. From e-commerce giants to SEO experts, we're showcasing three companies that have used webinars to great effect, generating leads, increasing sales, and establishing themselves as thought leaders in their industries.
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Search Engine Land
MAY 4, 2023
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured data change.
ConsumerTalk
MAY 4, 2023
Social media marketing has only been around for a relatively short time, but it has become a powerful and effective way to conduct CPG marketing efforts. The basics for social media marketing are the same as for any kind of marketing. You must set goals, know your audience, and don't act like you're trying to sell anything. Beyond those, here are some of the top social media marketing tactics for 2023.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MAY 4, 2023
Google's Gary Illyes advises focusing on high-quality content and increasing social media popularity to accelerate website indexing. The post Google Indexing Speed: Key Factors Include Quality + Popularity appeared first on Search Engine Journal.
Sprout Social
MAY 4, 2023
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn members drive business decisions.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 4, 2023
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
Martech
MAY 4, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Search Engine Land
MAY 4, 2023
We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially if you aren’t the cheapest option, or worse, your website is less than ideal to encourage a purchase. If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading.
Martech
MAY 4, 2023
Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Microsoft corporate vice president Yusuf Mehdi said. Why we care. We’ve been keeping a close eye on generative AI integrations throughout the martech space.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
MAY 4, 2023
Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? In this article, you’ll discover a YouTube content strategy for businesses. How YouTube Works in 2023 YouTube is the “second Google”—a vast, ever-growing collection of content that hundreds of millions of people use each day. It […] The post YouTube Content Strategy for Businesses appeared first on Social Media Examiner.
Scoop.it!
MAY 4, 2023
In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. Authenticity plays an essential part in swaying the purchase decision of consumers. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.
Search Engine Land
MAY 4, 2023
Microsoft is now rolling out its new Bing Chat to all users who download Microsoft Edge, there is no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Yusuf Mehdi, Corporate Vice President, said. What is new There are four main points of what is new with Bing Chat: Removal of the waitlist for Bing Chat by going from a “Limited Preview” to an “Open Preview” Gaining more visual answers for Bing Chat with rich images and vid
Practical eCommerce - Marketing
MAY 4, 2023
Setting up pay-per-click campaigns is often laborious and time-consuming. Here's how AI can help with campaign structure, keyword selection, ad copy, audiences, and more. The post How ChatGPT Complements Google Ads appeared first on Practical Ecommerce.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CMO Network
MAY 4, 2023
There are similarities between the stock and ad markets, but they are fundamentally different in purpose and operation. Besides, long before digital, media companies sat on both sides of buying and selling. Muddled thinking leads to bad regulation and worse: threats to our leading economic engine.
Kuno Creative
MAY 4, 2023
In the excitement of innovation, expanding into new markets and seeking investments or acquisitions, fast-growing companies sometimes overlook the fundamentals that form their brand strategy.
Digital Marketer
MAY 4, 2023
Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before.
CMO Network
MAY 4, 2023
Have you tried to buy a car in the last year? Its not much fun. With limited inventories to choose from, it has not been an enjoyable consumer experience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Set Up
MAY 4, 2023
Set up CEO, Joe Koufman , virtually sat down with Michael Engleman , the CMO at SHOWTIME. In the interview, he shared his love for storytelling, his appreciation for integrity, and lessons he’s learned from his seven year old son. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share?
Rock Content
MAY 4, 2023
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of social networks like Instagram with its increasingly standardized feeds and elaborate planning to make posts viral. The idea behind BeReal is to share “real life” photos with your friends, that is, what you are doing on a daily basis, in an authentic way and without filters.
CMO Network
MAY 4, 2023
I attended the WM Phoenix Open in 2023.
Martech
MAY 4, 2023
Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Simply put: Your competitors are stalking your customers. Recent Gartner research shows corporate leaders identify “fear of a recession” as their number one challenge to meet growth in 2023.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
MAY 4, 2023
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. Canel offers insights into the state of artificial intelligence in search and the integration of chat experiences in the new Bing. Can you discuss your most recent announcements with Bing Chat?
Duct Tape Marketing
MAY 4, 2023
Purposeful Growth: The New Revolution For Business Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Mears Duct Tape Marketing Podcast, I interview Mark Mears. He’s a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and organizations to find purposeful growth for business success while making a positive, lasting difference in the wo
Trade Press Services Newsletter
MAY 4, 2023
A true professional incorporates lifelong learning into their everyday habits. Setting aside dedicated time for professional development can be challenging but it’s necessary. Fortunately, continuing education no longer means attending conferences or evening classes at a local college. A wide variety of training courses are available online for free or at a nominal cost.
GrowPowerful
MAY 4, 2023
By Brett Schklar Estimated Read Time: 6 minutes As the business world continues to evolve, the role of the Chief Marketing Officer (CMO) has become even more vital. Tasked with overseeing a company's marketing strategy, CMOs play a critical role in driving growth and brand awareness. In recent years, the concept of fractional CMOs has emerged, providing businesses with a more flexible and cost-effective option for accessing top marketing talent.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SMA Marketing
MAY 4, 2023
SEM and SEO are related digital marketing strategies. When implemented, they align to accomplish the same goals but consist of very different execution. Sometimes search engine optimization (SEO) and search engine marketing (SEM) are used interchangeably; however, this is inaccurate. You may be wondering how you know what avenue to pursue as you work to achieve your digital marketing goals.
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