Aspiration Marketing

APRIL 28, 2025

Drowning in the scroll? Posting regularly but no popping? Let's fix your content engagement game on social media. Social media is overflowing with the same type of content these days. With competition being fierce, brands and influencers should work specifically for the audience to grab and hold their attention. You post content frequently just to end up with peanuts of likes, shares, and comments.

Social Media Marketing 255

Social Media Marketing Branding Marketing Marketers 255

Martech

APRIL 28, 2025

Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools it’s about bridging generations to make a real impact.

Transform 113

Transform Gen Z Manufacturing Millennials 113

Sprout Social

APRIL 28, 2025

Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Branding 77

Branding Gen Z Pharmaceutical Health 77

Martech

APRIL 28, 2025

AI is changing how clients view creative work. Even the best human efforts are starting to be questioned not for quality, but for authenticity. I recently saw this firsthand. The feedback I was not expecting Below is recent feedback from a client on some content we created. “I do have a piece of feedback for them. I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI gen

Copywriting 113

Copywriting Branding Marketing Marketers 113

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Businesses Grow

APRIL 28, 2025

I recently participated in a Q&A on the future of AI and content hosted by my friend Mark Masters. I thought the quality of questions was so good that everyone might benefit from this content. Here are the questions and my answers covering automated content, strategy, humanity, and more: There’s a quote going around about people who aren’t using AI being replaced by people who are using AI.

Transform 85

Transform Gen Z Branding Fashion 85

Marketing Insider Group

APRIL 28, 2025

Outsourcing web development isn’t just a budget-saving hack anymore. It’s a smart strategy. When you’re trying to launch a product, rebuild a site, or scale fast, hiring a full in-house team might slow you down. Or cost a fortune. Or both. Thats where outsourcing comes in. It gives you access to expert talent, saves time, and helps you deliver a better productwithout breaking your back (or your budget).

Communications 57

Communications Management Place Product 57

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Key Performance Indicator 75

Key Performance Indicator Advertising Advertisers User-Generated 75

Exposure Ninja

APRIL 28, 2025

The search landscape is evolving dramatically with generative AI platforms like ChatGPT rapidly gaining traction. While Google remains the dominant search engine with over 83% of UK searches and approximately 90% globally, there’s a noticeable shift occurring. For the first time, Google has experienced a drop in UK users 1.8 million fewer in recent measurementswhile ChatGPT has surged to 400 million weekly users as of February 2025, representing a staggering 300% growth since November 2023

User-Generated 52

User-Generated SEO Entertainment Health 52

Bannerflow

APRIL 28, 2025

Impressions, clicks, CTR: these are all great metrics to have for a campaign overview. And thats why theyre so popular among marketing teams. But are those enough? And do they really give your marketing team all the information they need to adjust your display advertising campaigns for success? The answer is no. In this article, youre going to see why surface-level metrics arent enough, and which ones you need to keep track of.

Advertising 52

Advertising Advertisers Marketing Marketers 52

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

SocialPilot

APRIL 28, 2025

Trustpilot is a leading platform for businesses to build trust through customer reviews. While it offers valuable features like review collection and reputation management, its pricing structure can feel complex and expensive. For businesses on a tight budget or those unsure of the value it provides, the cost can be a concern. This raises the questiondoes Trustpilots pricing justify the investment?

Price 45

Price Non-Profit Analytics Management 45

yorCMO

APRIL 28, 2025

A fractional CMO provides expert marketing leadership, strategic insights, and cost-effective solutions to drive business growth. The post The Mark of Smart Leadership: Minimize Risk, Maximize Success appeared first on yorCMO.

CMO 102

CMO Marketing Marketers 102

David Meerman Scott

APRIL 28, 2025

Here we go again. Another major social technology company focused more on profit than on serving its users is changing how we communicate. As of now, Facebook Live videos will be deleted after 30 days. Previously, Facebook Live videos never disappeared.

Communications 71

Communications PR Marketers Marketing 71

illumin

APRIL 28, 2025

Test.

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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing