David Meerman Scott
AUGUST 7, 2023
The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.
Search Engine Land
AUGUST 7, 2023
OpenAI has published information about its new web crawler named GPTBot. You can read the documentation on GPTBot over here. What is GPTBot. GPTBot is OpenAI’s web crawler, used by OpenAI to crawl the web, consume knowledge for its AI features, such as ChatGPT, and use that to provide AI-generaterd answers to your questions. Useragent. GPTBot’s User agent token is “GPTBot” and its full user-agent string: is “Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compati
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Businesses Grow
AUGUST 7, 2023
I recently engaged in an energized LinkedIn discussion with Frank Prendergast and Jason Ranalli. We were trying to discern the “Milli Vanilli Line” when it comes to personal disclosure and AI. Never heard of it? It’s probably going to impact you soon, so let’s dive into it … How much authenticity can we lose? The debate began with Frank’s comment on my recent blog post ( Where humans thrive in the hierarchy of AI content): “If I read a blog post from som
Search Engine Land
AUGUST 7, 2023
Google Merchant Center has started issuing a new warning for “inappropriate titles” The message appears to specifically apply to Google Discover and Demand Gen ads within Google Merchant Center. Product titles that fail to meet Google’s criteria face being penalised with restricted visibility in the US, according to a screenshot of the warning: Why we care.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Kevin Indig
AUGUST 7, 2023
Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think.
Search Engine Land
AUGUST 7, 2023
Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting. Why we care. Filters help eliminate background noise and ensure that reports only show the data you actually care about.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 7, 2023
Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But beyond growth metrics, there’s a key element that some consultants or agencies overlook when managing a client’s SEO campaigns: Preventing confidential client content from appearing in Google search results. When neglected, this might result in a breach of trust or expensive litigation that can ultimately end a client relationship.
Martech
AUGUST 7, 2023
Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. The top five new ones are: Conducting a more detailed ROI analysis (38%) Spending more time researching purchase decisions (31%) Altering decision timelines based on changing business needs/priorities (24%) Spending more time using social media to
Search Engine Land
AUGUST 7, 2023
TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the Digital Services Act, the platform is also going to provide users with additional reporting options and give more clarity to creators about its content moderation decisions.
Hubspot Marketing
AUGUST 7, 2023
When Threads was first announced, I was wary. We've seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to determine which ones have true staying power, and which ones are passing fads. And then I heard Threads has become the fastest-growing social media platform of all time, and I took notice.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
AUGUST 7, 2023
Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. The response to Threads was different. Brands and the social media managers that run them took to the platform with enthusiasm.
Martech
AUGUST 7, 2023
It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work.
Search Engine Land
AUGUST 7, 2023
A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison visualization. “At a high level, Brand Authority combines Moz’s knowledge of search intent and search volume to calculate a score that reflects the total streng
Hubspot Marketing
AUGUST 7, 2023
Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI's also coming to search result pages, throwing another wrench in the way we’ve nearly always searched online.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Vertical Response
AUGUST 7, 2023
With 3.9 billion daily email users, email marketing remains one of the most effective and affordable forms of marketing. Whether you’re a small business owner or an email marketer, creating an email campaign that generates conversions and drives traffic is crucial. However, creating an effective email campaign is not an easy task; it requires more than the right subject line or the perfect content.
Hubspot Marketing
AUGUST 7, 2023
AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we'll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it.
Martech
AUGUST 7, 2023
Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. 38% of all replacements were aimed at improving the customer experience.
Practical eCommerce - Marketing
AUGUST 7, 2023
Despite the post-launch traffic drop, Threads will benefit from Meta's quick adjustments and X's turmoil. The post Here’s Why I’m Sticking with Threads appeared first on Practical Ecommerce.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
AUGUST 7, 2023
We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof?
Social Media Examiner
AUGUST 7, 2023
Want to create more reels, TikToks, and shorts? Looking for creative solutions to improve production and quality? In this article, you'll discover 11 video editing apps to produce short-form content for Instagram, TikTok, and YouTube. How to Build the Optimal Video Editing Toolset Most major social media platforms have decent built-in video editors that can […] The post 11 Video Editing Apps for Short-Form Video appeared first on Social Media Examiner.
Buffer Marketing
AUGUST 7, 2023
After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. It’s an awesome milestone, and I wanted to share the feeling of accomplishment. So I tweeted and posted on LinkedIn about it and received many congratulations and compliments about my writing.
SmartBrief - Marketing
AUGUST 7, 2023
We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? But let’s rethink that. When shaped with creativity and insight, these nuggets of digital communication can detonate like dynamite, creating a substantial ripple in your marketing achievements.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Traackr
AUGUST 7, 2023
Platforms like Kale are emerging to support UGC content creators — here’s what it could mean for your influencer program and the broader creator economy.
Marketing Insider Group
AUGUST 7, 2023
When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” I explained why I love marketing and how I would try and help other marketers learn and grow. In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers.
Traackr
AUGUST 7, 2023
Discover 4 influencer program insights from successful brands like Gymshark, Nike, Adidas, and Lululemon.
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