Tue.Nov 26, 2024

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The History of Webinar Marketing and Why It's Here to Stay

Aspiration Marketing

Webinars are a powerful tool for businesses to connect with their audience, generate leads, and drive sales. But did you know that the concept of webinars has been around for decades? By tracing their evolution, we can gain valuable insights into their enduring popularity and effectiveness. Understanding the key milestones and trends can help marketers identify best practices, anticipate future developments, and leverage webinars to achieve their business goals.

Marketers 264
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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.

Gen Z 125
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11 essential SEO elements you should be tracking

Martech

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable?

SEO 127
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Building Foundational AI Skills for Business

Social Media Examiner

Want to improve your generative AI results? Looking for a proven approach to getting higher quality outputs? In this article, you'll discover how to level up your AI skills. The Hidden Psychology of Success and Failure With AI Skills If you're overwhelmed by the rapid evolution of artificial intelligence in marketing, you're not alone. While […] The post Building Foundational AI Skills for Business appeared first on Social Media Examiner.

Marketers 129
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left wondering: Which platforms will provide the highest return?

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Social listening as an OSINT tool: 2025 guide for government

Hootsuite

OSINT tools provide important insights for government and public sector agencies. They increase situational awareness and provide a cost-effective method of gathering large amounts of intelligence. In this post, we’ll look at how to use social listening tools to gather intelligence from real-time conversations happening across the web. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to ad

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Why Your Black Friday Campaigns Need a ‘Bounce-Back’ Strategy This Holiday Season

Customers.ai

Ah, Black Friday. The unofficial Hunger Games of ecommerce. Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. But here’s the thing. While Black Friday (and its entourage of early deals) brings a rush of revenue, the aftermath can feel like crickets. Post-holiday slump, anyone? The reality?

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How To Leverage Real Estate Video Marketing

SMA Marketing

According to The National Association of Realtors, the average person watches 19 hours of videos online per week. Unsurprisingly, video has become a primary medium for real estate professionals to draw in new clients and continue nurturing relationships and networks of contacts. Video marketing is a powerful way to achieve multiple objectives simultaneously.

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9 things to assess when auditing your CX tech

Martech

Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.

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Navigating the New Black Friday

Set Up

Black Friday has undergone a dramatic transformation since its chaotic in-store origins in the 1960s. Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Measuring What Matters: Optimizing Your Marketing Performance Metrics

Lynton Web

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? To uncover this, you must build an integrated approach that connects marketing activities to broader business objectives and demonstrates how each department's efforts contribute to overall success.

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

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9 Last-Minute Email Deliverability Tips for Holiday Season Success

Use Insider

The most anticipated and competitive time of the year for email marketers is just around the corner! Peak season offers a golden opportunity to engage customers and drive revenue, but it also comes with challenges—stricter mailbox provider policies, crowded inboxes, and heightened competition for attention. To maximize your email campaigns and maintain your sender reputation, it’s essential to follow these best practices.

Law 52
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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How Lonely Planet Creates Display Advertising In-house | 2020

Bannerflow

Ever since its founding in the 1970s Lonely Planet has adapted to an ever-changing travel industry landscape. As an online publisher, they work with both internal and external clients to produce engaging and attractive display campaigns.

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7 Best Link in Bio Tools for Your Social Media

Buffer Marketing

“Link in my bio!” is a common phrase uttered by every creator and small business owner on social platforms. If you don’t already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them. Buffer's different links in bio Link in bio tools helps you collate multiple URLs in one place so you can add them to your bio.

Price 112
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How marketers can stop fueling customer churn for good

Martech

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.

Customer 129
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Multicultural marketing in an era of increased diversity

SmartBrief - Marketing

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. This demographic, defined by a mix of ethnic, cultural and generational diversity, continues to grow each year. Collage Group reports that the US is set to become majority multicultural by 2042, with 42% of the population being from a multicultural background.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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HubSpot's Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving 'Dead' Marketing Channels

Hubspot Marketing

"Just GPT it" is all the rage right now. (Okay, okay. It hasn't caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn't sweating it. She doesn't think SEO is going anywhere. "I remember when people were saying up to 50% of queries were going to be handled by voice assistants. The SEO industry was in a tizzy over it," she told me with a laugh.

SEO 119