Businesses Grow
MAY 22, 2023
Have you ever bought a new car and then become hyper-aware of other cars on the road like yours? That’s the way it’s been for me about community-based marketing since I published Belonging to the Brand a few months ago. New ideas about community seem to be popping for me everywhere, and I thought I would share a few post-book observations with you today!
Search Engine Journal
MAY 22, 2023
MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.
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Marketing Insider Group
MAY 22, 2023
If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.
Hubspot Marketing
MAY 22, 2023
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, we’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
MAY 22, 2023
I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.
Sprout Social
MAY 22, 2023
The road to wellness isn’t linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations’ eyes to the crucial business impact digital and social media marketing can have. Social can tackle some of the biggest problems the healthcare industry is facing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
MAY 22, 2023
Want to make the most of your Instagram bio links? Wonder about the pros and cons of Instagram’s native links feature? In this article, you'll discover how to add up to five links using Instagram’s native link-in-bio feature and learn when a third-party link tool is a better option. Should You Update Your Instagram Link […] The post The Right Way to Drive Results With Your Instagram Bio Links appeared first on Social Media Examiner.
Martech
MAY 22, 2023
The ability to register for a service in a seamless, friction-free way, is an essential but often overlooked part of the customer experience. We’re all familiar with the concept of providing connected, engaging CX across marketing, sales and customer service channels. Over the last couple of years, the importance of supply chain transparency has become key to CX too.
Rock Content
MAY 22, 2023
Over the past few years, Google Bard has established itself as one of the most innovative and influential platforms on the tech scene and is now set to expand its global presence. This expansion has tech enthusiasts excited and curious about the latest updates the internet giant has to offer. With a plethora of resources and tools, Google Bard has established itself as one of the main players in the field of artificial intelligence and natural language processing.
Six & Flow
MAY 22, 2023
Merely casting a wide net and delivering a generic message to every audience group will not suffice. But, if you've landed on this blog post, you already know that.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
MAY 22, 2023
Google started its efforts to move sites over to mobile-first indexing over six and a half years ago. Today, Google confirmed those efforts are now done, and the last batch of sites eligible for mobile-first indexing have been moved over. Confirmation. John Mueller from Google confirmed today was the last batch on Mastodon today after I reported there was a massive batch of sites moved to mobile-first indexing in the past several hours.
CMO Network
MAY 22, 2023
DOWN Dating App founder Colin Hodge has thought a lot about Gen Z’s growing influence on the dating scene and the apps that drive it.
Search Engine Land
MAY 22, 2023
Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to increase investment in this channel.
Search Engine Journal
MAY 22, 2023
Discover how even small teams have been able to build 1,000 backlinks per month. The post How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
MAY 22, 2023
SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO. Throughout my experience, I’ve observed that many companies need more scalable tools that align with the needs of larger organizations. Enterprise SEO involves complex collaboration between multiple teams and managing intricate websites.
Whos Mailing What
MAY 22, 2023
Informed Delivery can be a powerful way to create impressions. In this article, we’re sharing some tips to help you optimize your mail to drive customer interaction.
Search Engine Land
MAY 22, 2023
Neeva will shut down June 2. The ad-free search engine launched less than two years ago. Neeva’s failure was due to its inability to attract enough users, the rise of generative AI and LLMs and the current economic environment, according to the company’s founders, Sridhar Ramaswamy and Vivek Raghunathan. Sridhar Ramaswamy statement. Ramaswamy tweeted the following: “This was a very tough decision that took into account lots of things: our business progress so far, the current f
Whos Mailing What
MAY 22, 2023
Informed Delivery can be a powerful way to create impressions. In this article, we’re sharing some tips to help you optimize your mail to drive customer interaction.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
MAY 22, 2023
Google now supports Site names for subdomains on mobile devices, the search company just announced. Google wrote , “Site names are now supported for subdomains on mobile devices.” Google updated its help documentation to specify subdomains on mobile. Site names. Site names is the title and name of the site Google shows in the search results listings. “When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained.
Bannerflow
MAY 22, 2023
Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services.
Search Engine Land
MAY 22, 2023
In today’s digital age, having a strong online presence is essential for any business looking to succeed, and link building plays a crucial role in achieving that goal. Quality links from the sites of real businesses that are growing are a long-term investment. In this article, you will discover a compilation of link-building companies so you can make an informed decision and get a superior result. 1.
Six & Flow
MAY 22, 2023
We are thrilled to announce that Six & Flow has been accredited with the HubSpot Onboarding Accreditation. This rigorous process demonstrates our skills and strategic experience onboarding large enterprise customers onto HubSpot.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Fractional CMO
MAY 22, 2023
Imagine embarking on a road trip to an exciting destination. You have your dream car, a tank full of fuel, and a clear vision of the incredible journey ahead. Source: giphy But wait, without a roadmap or directions, you might find yourself lost or wasting valuable time and resources. Just like this road trip, implementing Marketo, the powerful marketing automation platform, requires careful planning and a strategic approach to ensure a successful voyage towards your marketing goals.
Exposure Ninja
MAY 22, 2023
Exposure Ninja is officially a B Corp! What is a B Corp? B Corp is a certification for businesses that want to use their business as a force for good and make the world a better place. Achieving B Corp certification is a rigorous process examining how businesses treat their workers, customers, community, and the environment. A heap of questions, which turn into sub-questions and sub-sub-questions, culminate to give the business an overall score across these different areas.
Vertical Response
MAY 22, 2023
Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design beautiful email graphics. Without the time and resources of big nonprofits such as the Red Cross, United Way or Habitat for Humanity, you might feel discouraged about your ability to use email effectively.
Martech
MAY 22, 2023
The European Union fined Meta $1.3 billion on Monday saying Facebook’s parent company broke the bloc’s laws by transferring E.U. citizens’ user data to the United States. The Irish Data Protection Commission, which handed down the order, said the transfers violated the E.U.’s General Data Protection Regulation (GDPR). Meta’s European headquarters are in Dublin.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
MAY 22, 2023
Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred the data of EU citizens to the U.S., violating the EU’s General Data Protection Regulation (GDPR) , according to the Irish Data Protection Commission. Meta’s European headquarters are in Dublin. What the ruling means for Meta.
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